INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Are You Marketing What Sales Is Selling?

November 20,2018 | BY: Kristin Jones

You know, and I know, that marketing plays an essential role in developing leads and in developing demand for your company’s products and services. Marketing content sets the stage for the sales team to close deals that drive corporate achievements.

But even the best marketing content is useless if it isn’t focused on the right products, services, benefits and customers. If what you are marketing isn’t what sales is selling, everyone will miss the mark.

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Topics: Sales, Content

5 Ways Sales Can Use Marketing Content (& 5 Ways Sales Can Help Marketing Create Better Content)

October 09,2018 | BY: Kristin Jones

At first glance, the primary purpose of marketing content (or content marketing) is to attract website visitors and convert them into leads. That is why companies are dedicating more and more time and resources from the marketing budget into writing blog posts, creating videos, or developing downloadable materials such as case studies and templates that are designed to bring prospects to their websites.

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Topics: Sales, Collaboration, Content

Rate Your Marketing-Sales Relationship (quiz)

October 04,2018 | BY: Kristin Jones

How well do your marketing and sales teams work together to achieve joint corporate goals?

I know, that can be a loaded question. The good news is that two-thirds of the marketing and sales professionals and company executives who responded to HubSpot’s 2017 State of Inbound survey said their departments were either tightly aligned (which a service level agreement in place) or generally aligned.

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Topics: Collaboration, Sales

Close More Deals By Giving Sales Access to Marketing Content

February 08,2018 | BY: Kristin Jones

Sales and marketing teams may still disagree on who provides the highest quality leads (check out the stats in most recent State of Inbound report), but that shouldn’t keep the two departments from working together to convert all leads—both marketing-generated leads and sales-initiated leads—into customers.

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Topics: Content, Lead Nurturing, Sales, Enable Sales, Nurture Leads

3 Reasons You Need Customer Personas

August 29,2017 | BY: Kristin Jones

As marketers tackle branding—whether introducing a completely new brand or rebranding an existing company, product or service—the most focus is rightly on defining what the brand means. But there is another step that too many people overlook: defining the customer.

Who is buying your product or service?

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Topics: Personas, Sales

Quick Tip: Know Which Long Tail Keywords Drive Traffic and Sales

January 30,2017 | BY: Kristin Jones

In the battle for search engine rankings, not all keywords are created equal. With more than 40,000 searches conducted on Google every second, marketers and SEO experts are constantly seeking to improve those rankings. However, a ranking isn’t always the most important measure of a long tail keyword’s success.

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Topics: Sales, SEO

Put Dollar Values on Your Marketing-Sales Service Level Agreements

November 17,2016 | BY: Kristin Jones

 

Marketing and sales are on the same team, and ultimately share the same goals, but sometimes in the push for accountability and proven ROI, rather than working together fingers are pointed and blame shifted when goals aren’t reached.

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Topics: Sales, Collaboration

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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