Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).
Read MoreMay 29,2020 | BY: Scott Muff
Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).
Read MoreTopics: HubSpot, Sales, Infographics, Sales-Marketing Alignment, Agency Partners
You know, and I know, that marketing plays an essential role in developing leads and in developing demand for your company’s products and services. Marketing content sets the stage for the sales team to close deals that drive corporate achievements.
But even the best marketing content is useless if it isn’t focused on the right products, services, benefits and customers. If what you are marketing isn’t what sales is selling, everyone will miss the mark.
Read MoreOctober 09,2018 | BY: Kristin Jones
At first glance, the primary purpose of marketing content (or content marketing) is to attract website visitors and convert them into leads. That is why companies are dedicating more and more time and resources from the marketing budget into writing blog posts, creating videos, or developing downloadable materials such as case studies and templates that are designed to bring prospects to their websites.
Read MoreTopics: Collaboration, Content, Sales
How well do your marketing and sales teams work together to achieve joint corporate goals?
I know, that can be a loaded question. The good news is that two-thirds of the marketing and sales professionals and company executives who responded to HubSpot’s 2017 State of Inbound survey said their departments were either tightly aligned (which a service level agreement in place) or generally aligned.
Read MoreTopics: Collaboration, Service Level Agreements, Sales, Sales-Marketing Alignment
Sales and marketing teams may still disagree on who provides the highest quality leads (check out the stats in most recent State of Inbound report), but that shouldn’t keep the two departments from working together to convert all leads—both marketing-generated leads and sales-initiated leads—into customers.
Read MoreTopics: Lead Nurturing, Content, Sales, Sales-Marketing Alignment
As marketers tackle branding—whether introducing a completely new brand or rebranding an existing company, product or service—the most focus is rightly on defining what the brand means. But there is another step that too many people overlook: defining the customer.
Who is buying your product or service?
Read MoreJanuary 30,2017 | BY: Kristin Jones
In the battle for search engine rankings, not all keywords are created equal. With more than 40,000 searches conducted on Google every second, marketers and SEO experts are constantly seeking to improve those rankings. However, a ranking isn’t always the most important measure of a long tail keyword’s success.
Read MoreNovember 17,2016 | BY: Kristin Jones
Marketing and sales are on the same team, and ultimately share the same goals, but sometimes in the push for accountability and proven ROI, rather than working together fingers are pointed and blame shifted when goals aren’t reached.
Read MoreTopics: Collaboration, Service Level Agreements, Sales, Sales-Marketing Alignment
Transforming prospects into customers is a responsibility shared by the marketing and sales team. While each has a defined role to play, the ultimate end goal is a closed deal and a satisfied customer.
Read MoreTopics: Sales Funnel, Strategy, Service Level Agreements, Sales, Sales-Marketing Alignment
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott