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As you settle into your 2023 content marketing routine, it can be beneficial to see what other B2B marketers are doing. Perhaps there is a new channel or tactic that you should start researching or a tip that will kick your next campaign up a notch.
Read MoreTopics: SEO, Strategy, Statistics, Agency Partners, B2B Marketing
B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)
Read MoreTopics: Statistics, Content Marketing, B2B Marketing
Very few marketers are brand new to video—depending which survey you reference, only between 17 percent and 35 percent of the marketers who used video in their content marketing in 2021 were new to the scene.
Read MoreTopics: Statistics, Video, B2B Marketing
The last two years have reinforced my assertions of just how important content is in reaching B2B decision makers. Obviously, I’ve known that for a long time, but recent surveys show that changes in business practices that have occurred as a result of the Covid-19 pandemic have increased the time B2B execs dedicate and the influence they give to content in making purchase decisions.
Read MoreTopics: Statistics, Content Strategy, B2B Marketing
Topics: Statistics, Email
As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.
Read MoreTopics: Strategy, Statistics, Infographics
As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.
Read MoreTopics: Statistics, Content Marketing, Content Strategy
When it comes to content marketing, there is plenty of terminology about tactics to know and understand, and we recently provided definitions and directions for an alphabet’s worth of marketing minutiae.
Read MoreTopics: Statistics, Infographics
Even as new forms of content catch the attention of marketers and consumers, from constantly evolving social media to interactive website features and virtual or augmented reality, both groups still return to one of the basics time and again: business blogs.
Read MoreTopics: Business Blog, Statistics
How would you describe your email marketing strategy going into 2021? Are you using strictly promotional emails? Sending out editorial-based emails? Segmenting email marketing based on behavioral cues from your contacts?
Read MoreTopics: Strategy, Statistics, Email
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
