INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

101 Statistics To Know For Your 2020 Marketing Strategy

December 03,2019 | BY: Kristin Jones

As you enter 2020, with a new marketing strategy and campaigns planned out and ready for creation and implementation, take time to consider these statistics.

Is your brand well aligned with your long term goals? Only 60 percent of marketers say “yes.”

Are you pumping out content without focusing on how good it is? According to 76 percent of marketers, quality trumps quantity.

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Topics: Statistics

B2B Content Marketing In 2019 And Beyond (infographic)

November 01,2019 | BY: Kristin Jones

When Walker Sands talked to 300 marketers and company leaders earlier this year about the role of content marketing, they found some interesting results.

Not surprisingly, content is nearly universally accepted as a part of B2B marketing: 98 percent of respondents say its performance justifies its cost.

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Topics: Content, Statistics, Infographic

Content Marketing Hits Its Stride In 2019

September 18,2019 | BY: Kristin Jones

According to a survey by Zazzle Media, marketers are finally becoming almost completely comfortable with content marketing and all that it entails.

Nearly 9 in 10 surveyed in 2019 say they feel their content marketing strategy is linked to all other parts of their business, compared to fewer than half of respondents just a year ago. The proportion of marketers who say they know the best practices for implementing content marketing has also jumped in the last year.

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Topics: Content, Statistics

7 Encouraging Stats: Shared Content, Blogging & Inbound Marketing

May 08,2018 | BY: Kristin Jones

 

We know that the amount of content being created, posted and shared online is staggering — just check the real-time tracker in this Inbound Accelerator post from last week. It can seem a bit overwhelming when you think about what you are up against in your battle for your audience’s attention.

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Topics: Content, Statistics, Blogging

What’s Changing Marketing Today? [Marketing Infographic]

December 15,2017 | BY: Kristin Jones

If we were to ask you what you see as disruptors for your marketing program in 2018, what would you say?

Are your best customers early adopters of technology, who will expect you to reach them on the newest platforms? Or do you have a little more time to see whether new social media channels have staying power before you jump on board?

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Topics: Inbound Marketing, Statistics, Infographics

Marketing Infographic: Where Alignment & Effectiveness Intersect

December 01,2017 | BY: Kristin Jones

Sometimes, two seemingly connected circumstances truly are coincidence. Other times, as much as we’d love to think otherwise, the connection is clear as can be.

Sometimes, the connection is a case of causation. Sometimes it is correlation. But the connection is there.

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Topics: Inbound Marketing, Statistics, Infographics

3 Skills Your Content Marketing Team Will Need in 2018

November 28,2017 | BY: Kristin Jones

Marketing and sales are undergoing a huge transition that began at the beginning of this decade and will continue in the years to come. That means that those of us working in the field will have to change with the industry and focus on the skills of the future.

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Topics: Statistics, Resourcing, Content Marketing

Marketing Tip: Keep an Eye on Messaging Apps

November 27,2017 | BY: Kristin Jones

Among many groups, especially younger professionals, Facebook and LinkedIn are “old” technology. Communication with groups, including work colleagues and professional peers, is changing, and marketing that relies on social proof and word-of-mouth has to change—rapidly—with it.

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Topics: Social Media, Statistics

3 Video Marketing Stats That Influence Your 2018 B2B Strategy

November 21,2017 | BY: Kristin Jones

When HubSpot asked nearly 6,400 marketing and sales professionals and executives about the state of the industry in 2017, one factor that rose to the surface as disrupting the industry status quo was video.

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Topics: Inbound Marketing, Statistics, Video Marketing

Quick Tip: It's Time to Make Marketing and Sales Alignment a Priority

November 20,2017 | BY: Kristin Jones

The importance of having marketing and sales on the same page was spelled out again (I’ve talked about marketing and sales alignment in the past) in the 2017 version of HubSpot’s State of Inbound Report.

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Topics: Collaboration, Statistics, Service Level Agreements

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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