INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Online First Approach Essential for B2B Marketing

November 01,2022 | BY: Kristin Jones

B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)

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Topics: Statistics, Content Marketing, B2B Marketing

How B2B Marketers Will Leverage Video in 2023

October 04,2022 | BY: Kristin Jones

Very few marketers are brand new to video—depending which survey you reference, only between 17 percent and 35 percent of the marketers who used video in their content marketing in 2021 were new to the scene.

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Topics: Statistics, Video, B2B Marketing

Know What B2B Buyers Want From Your Marketing Content

July 26,2022 | BY: Kristin Jones

The last two years have reinforced my assertions of just how important content is in reaching B2B decision makers. Obviously, I’ve known that for a long time, but recent surveys show that changes in business practices that have occurred as a result of the Covid-19 pandemic have increased the time B2B execs dedicate and the influence they give to content in making purchase decisions.

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Topics: Statistics, Content Strategy, B2B Marketing

How to Stand Out in the In-Box: Email Tips You Need to Know

July 05,2022 | BY: Kristin Jones

Quick question:

How many emails are currently in your inbox?

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Topics: Statistics, Email

What Makes B2B Marketers Tick in 2022 (infographic)

May 24,2022 | BY: Kristin Jones

As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.

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Topics: Strategy, Statistics, Infographics

22 Content Marketing Stats and Benchmarks You Need to Know

May 17,2022 | BY: Kristin Jones

As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.

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Topics: Statistics, Content Marketing, Content Strategy

Your Infographic Guide to the ABCs & 1-2-3s of Content Marketing

May 21,2021 | BY: Scott Muff

When it comes to content marketing, there is plenty of terminology about tactics to know and understand, and we recently provided definitions and directions for an alphabet’s worth of marketing minutiae.

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Topics: Statistics, Infographics

21 Business Blogging Statistics for 2021

April 27,2021 | BY: Scott Muff

Even as new forms of content catch the attention of marketers and consumers, from constantly evolving social media to interactive website features and virtual or augmented reality, both groups still return to one of the basics time and again: business blogs.

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Topics: Business Blog, Statistics

Your 2020 Email Marketing Strategy Guide & The State Of Content Marketing

November 03,2020 | BY: Scott Muff

How would you describe your email marketing strategy going into 2021? Are you using strictly promotional emails? Sending out editorial-based emails? Segmenting email marketing based on behavioral cues from your contacts?

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Topics: Strategy, Statistics, Email

The Most Common SEO Errors Of 2020

October 28,2020 | BY: Scott Muff

Is your SEO lagging due to simple errors?

Sitechecker shared the most common mistakes its users make, as identified through more than 50,000 audits of a total of 6 million website pages.

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Topics: SEO, Strategy, Statistics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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