INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Content Marketing Hits Its Stride In 2019

September 18,2019 | BY: Kristin Jones

According to a survey by Zazzle Media, marketers are finally becoming almost completely comfortable with content marketing and all that it entails.

Nearly 9 in 10 surveyed in 2019 say they feel their content marketing strategy is linked to all other parts of their business, compared to fewer than half of respondents just a year ago. The proportion of marketers who say they know the best practices for implementing content marketing has also jumped in the last year.

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Topics: Content, Statistics

7 Encouraging Stats: Shared Content, Blogging & Inbound Marketing

May 08,2018 | BY: Kristin Jones

 

We know that the amount of content being created, posted and shared online is staggering — just check the real-time tracker in this Inbound Accelerator post from last week. It can seem a bit overwhelming when you think about what you are up against in your battle for your audience’s attention.

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Topics: Content, Statistics, Blogging

What’s Changing Marketing Today? [Marketing Infographic]

December 15,2017 | BY: Kristin Jones

If we were to ask you what you see as disruptors for your marketing program in 2018, what would you say?

Are your best customers early adopters of technology, who will expect you to reach them on the newest platforms? Or do you have a little more time to see whether new social media channels have staying power before you jump on board?

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Topics: Inbound Marketing, Statistics, Infographics

Marketing Infographic: Where Alignment & Effectiveness Intersect

December 01,2017 | BY: Kristin Jones

Sometimes, two seemingly connected circumstances truly are coincidence. Other times, as much as we’d love to think otherwise, the connection is clear as can be.

Sometimes, the connection is a case of causation. Sometimes it is correlation. But the connection is there.

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Topics: Inbound Marketing, Statistics, Infographics

3 Skills Your Content Marketing Team Will Need in 2018

November 28,2017 | BY: Kristin Jones

Marketing and sales are undergoing a huge transition that began at the beginning of this decade and will continue in the years to come. That means that those of us working in the field will have to change with the industry and focus on the skills of the future.

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Topics: Statistics, Resourcing, Content Marketing

Marketing Tip: Keep an Eye on Messaging Apps

November 27,2017 | BY: Kristin Jones

Among many groups, especially younger professionals, Facebook and LinkedIn are “old” technology. Communication with groups, including work colleagues and professional peers, is changing, and marketing that relies on social proof and word-of-mouth has to change—rapidly—with it.

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Topics: Social Media, Statistics

3 Video Marketing Stats That Influence Your 2018 B2B Strategy

November 21,2017 | BY: Kristin Jones

When HubSpot asked nearly 6,400 marketing and sales professionals and executives about the state of the industry in 2017, one factor that rose to the surface as disrupting the industry status quo was video.

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Topics: Inbound Marketing, Statistics, Video Marketing

Quick Tip: It's Time to Make Marketing and Sales Alignment a Priority

November 20,2017 | BY: Kristin Jones

The importance of having marketing and sales on the same page was spelled out again (I’ve talked about marketing and sales alignment in the past) in the 2017 version of HubSpot’s State of Inbound Report.

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Topics: Collaboration, Statistics, Service Level Agreements

Infographic: What The Pros Are Saying About Inbound Marketing 

November 17,2017 | BY: Kristin Jones

While some priorities will always be at the top of the list for marketers—such as turning leads into customers—the 2017 version of HubSpot’s annual State of Inbound Report is showing the influence of changing consumer habits.

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Topics: Inbound Marketing, Statistics, Infographics

Quick Tip: Keep Up With Inbound Marketing Trends

November 13,2017 | BY: Kristin Jones

Ever wonder if what you are experiencing is unique or if you are missing out one something new coming down the marketing road? It can be easy to get bogged down in the day-to-day and develop tunnel vision, seeing only what is around you, but for marketers, that is a dangerous habit.

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Topics: Inbound Marketing, Statistics

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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