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Media analysis projects are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.
That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.
Read MoreTopics: Public Relations, Strategy, Analytics, Audits, Agency Partners
As you settle into your 2023 content marketing routine, it can be beneficial to see what other B2B marketers are doing. Perhaps there is a new channel or tactic that you should start researching or a tip that will kick your next campaign up a notch.
Read MoreTopics: SEO, Strategy, Statistics, Agency Partners, B2B Marketing
Inbound marketing is not a quick-hit solution. I’m sorry if that is a hard pill to swallow.
Read MoreTopics: Planning, Strategy, HubSpot, Marketing Automation
Some aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.
Read MoreTopics: Strategy, Management
Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.
Read MoreTopics: Strategy, Infographics, Content Marketing
The basic concept of inbound marketing sounds simple: create content your audience wants, promote it, convert them to leads, and done!
Read MoreTopics: Lead Generation, Inbound Marketing, Strategy
As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.
Read MoreTopics: Strategy, Statistics, Infographics
Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.
Read MoreTopics: Branding, Strategy, Healthcare Marketing, Client Success Stories, Healthcare IT
It often seems to me that the majority of marketing discussions online center around the approaches and tactics that are best suited to B2C marketing strategies—they tend to focus on the world’s biggest brands, almost all of which market primarily to individuals.
Read MoreTopics: Strategy, Infographics
We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?
Read MoreTopics: Social Media, Content, Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
