INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

What’s Next for Content Marketing?

December 01,2022 | BY: Kristin Jones

Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.

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Topics: Strategy, Infographics, Content Marketing

Your 7-Step Inbound Marketing Lead Gen Flowchart

November 22,2022 | BY: Kristin Jones

The basic concept of inbound marketing sounds simple: create content your audience wants, promote it, convert them to leads, and done!

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Topics: Lead Generation, Inbound Marketing, Strategy

What Makes B2B Marketers Tick in 2022 (infographic)

May 24,2022 | BY: Kristin Jones

As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.

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Topics: Strategy, Statistics, Infographics

Client Shout-Out: Yes Health Makes A Splash with Return to In-Person Events

May 05,2022 | BY: Kristin Jones

Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.

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Topics: Branding, Strategy, Healthcare Marketing, Client Success Stories, Healthcare IT

Understanding the Differences Between B2B & B2C Marketing (infographic)

March 04,2022 | BY: Kristin Jones

It often seems to me that the majority of marketing discussions online center around the approaches and tactics that are best suited to B2C marketing strategies—they tend to focus on the world’s biggest brands, almost all of which market primarily to individuals.

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Topics: Strategy, Infographics

Best of 2021: Our Most-Used Content Marketing Advice & Insights

December 20,2021 | BY: Scott Muff

We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?

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Topics: Social Media, Content, Strategy

Email Marketing: 10 Etiquette Rules To Improve Performance

September 23,2021 | BY: Scott Muff

 

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Topics: Strategy, Position Your Brand, Email

How To Create SEO-Friendly Content

September 15,2021 | BY: Scott Muff

The days of hyper-focus on simply putting the right keywords in the right places and counting on search engines to do the rest have passed, but that doesn’t mean that writing content for search is over.

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Topics: SEO, Strategy

Social Media Marketing Tip: How To Hashtag Your Tweets

September 09,2021 | BY: Scott Muff

For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.

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Topics: Social Media, Strategy

Which Content Marketing Challenge Do You Need Help Conquering?

May 26,2021 | BY: Scott Muff

Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.

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Topics: Strategy, Content Creation, Management

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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