INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Best of 2021: Our Most-Used Content Marketing Advice & Insights

December 20,2021 | BY: Scott Muff

We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?

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Topics: Social Media, Content, Strategy

Email Marketing: 10 Etiquette Rules To Improve Performance

September 23,2021 | BY: Scott Muff

 

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Topics: Strategy, Position Your Brand, Email

How To Create SEO-Friendly Content

September 15,2021 | BY: Scott Muff

The days of hyper-focus on simply putting the right keywords in the right places and counting on search engines to do the rest have passed, but that doesn’t mean that writing content for search is over.

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Topics: SEO, Strategy

Social Media Marketing Tip: How To Hashtag Your Tweets

September 09,2021 | BY: Scott Muff

For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.

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Topics: Social Media, Strategy

Which Content Marketing Challenge Do You Need Help Conquering?

May 26,2021 | BY: Scott Muff

Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.

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Topics: Strategy, Content Creation, Management

Comparing Inbound vs. Outbound Lead Generation

March 31,2021 | BY: Scott Muff

Lead generation can happen in many ways. Which tactics you choose will depend on your product and your target market. Many brands will combine the two primary styles of lead generation—inbound and outbound—in some way.

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Topics: Strategy, HubSpot

COVID-19: What Has The Last Year Meant For Your Marketing?

March 23,2021 | BY: Scott Muff

It has now been a year, or even a little more, since North America saw day-to-day life turn upside as most of the United States went into lockdown mode with the advance of Covid-19 cases in our country. 

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Topics: Strategy, Management, Agency Partners

Seuss-Inspired Marketing Definitions, Tips & Techniques (Part 2 of 2)

March 09,2021 | BY: Kristin Jones

Did you read the first edition?

Get your fill of definitions?

Settle in for more marketing tips,

Know-how, insights and witty quips.

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Topics: Planning, Strategy

Are These Marketing Predictions for 2021 Coming True?

March 03,2021 | BY: Scott Muff

As 2020 closed out what became a very unusual year in business, marketing and life in general, Pan Communications asked a number of CMOs and marketing leaders to weigh in one their predictions for 2021.

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Topics: Content, Strategy, Analytics

The ABCs of Integrated Marketing In Honor Of Dr. Seuss (Part 1)

March 02,2021 | BY: Kristin Jones

I will work from my home. 

I will write from Nice or Nome. 

Creating content, telling tales. 

Attracting traffic, driving sales.

Marketing is what I do.

Now let me share some tips with you.

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Topics: Planning, Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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