INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your 2020 Email Marketing Strategy Guide & The State Of Content Marketing

November 03,2020 | BY: Scott Muff

How would you describe your email marketing strategy going into 2021? Are you using strictly promotional emails? Sending out editorial-based emails? Segmenting email marketing based on behavioral cues from your contacts?

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Topics: Strategy, Statistics, Email

The Most Common SEO Errors Of 2020

October 28,2020 | BY: Scott Muff

Is your SEO lagging due to simple errors?

Sitechecker shared the most common mistakes its users make, as identified through more than 50,000 audits of a total of 6 million website pages.

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Topics: SEO, Strategy, Statistics

Social Media Tip: What B2B Brands Should Post On Facebook

October 26,2020 | BY: Scott Muff

Facebook is the most-used social media platform by businesses, understandably so. After all, it is used by 2.45 billion active users worldwide, with nearly 3/4 of those classified as high-income earners. (Source)

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Topics: Social Media, Strategy

The State of SEO & Marketing Strategies In 2020 (infographic)

October 23,2020 | BY: Scott Muff

As we near the beginning of 2021—some 30 years into the internet era—search engine optimization is as important as it has ever been, though the tactics that lead to success may be changed.

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Topics: SEO, Strategy, Statistics

Instagram: Best Practices For Business Accounts (infographic)

September 18,2020 | BY: Scott Muff

Instagram is all about the image(s)—for businesses, as well as influencers. Every Instagram post, in fact, has a visual, either a static image or a video, with no shared links or text-only posts.

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Topics: Social Media, Strategy, Content Strategy

Your 2020 Guide To SEO Strategy & The State Of Marketing

September 15,2020 | BY: Scott Muff

For all the talk that has circulated about search engine optimization over the last 20 years, I was surprised to read a statistic included in a recent survey of more than 3,400 marketers around the world by our partners at HubSpot.

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Topics: SEO, Strategy, Content Strategy

Social Media Tip: How Often To Post On Twitter

August 24,2020 | BY: Scott Muff

As anyone familiar with Twitter knows, the platform moves fast. Very fast. A tweet is there, and then it is rapidly buried beneath the steady stream (or rushing torrent) of bite-sized content flowing through mobile devices worldwide.

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Topics: Social Media, Strategy, Content Creation

21 Ways To Give Your Content Viral Potential

August 12,2020 | BY: Scott Muff

Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.

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Topics: Website, Planning, Strategy, Content Strategy

5-Step Plan To Develop Your Website Content Strategy

August 11,2020 | BY: Scott Muff

Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?

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Topics: Website, Planning, Strategy, Content Strategy

What, When & How Often To Post To YouTube For Business (infographic)

August 07,2020 | BY: Scott Muff

YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)

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Topics: Social Media, Planning, Strategy, Video Marketing

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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