INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your Everything SEO Checklist

July 08,2020 | BY: Scott Muff

When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.

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Topics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

July 07,2020 | BY: Scott Muff

Content dominates today’s marketing landscape, though it can take on many different forms depending on the company, brand, and target market.

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Topics: Inbound Marketing, Strategy, Content Marketing, Content Strategy

How Could An Agency Partner Help You?

May 20,2020 | BY: Scott Muff

Developing and implementing a complete content marketing strategy that delivers results comes with its share of challenges, as Semrush discovered in a survey of nearly two thousand marketing pros. When asked what they found the most challenging and time consuming tasks, the answers ranged from developing content that resonates with the target audience to finding places to publish their content.

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Topics: Strategy, HubSpot, agency

B2B Content Marketing Statistics For 2020

April 22,2020 | BY: Scott Muff

Some things about content marketing change from year to year, and others simply become more obvious. When it comes to the advantages of working from a documented content marketing strategy, the answer is obvious: Having a strategy pays off.

That can be seen in the results of the Content Marketing Institute’s annual survey of B2B marketers, in which one of their continuing questions is: Do you have a documented content marketing strategy?

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Topics: Content, Strategy, Analytics

Your Complete Social Media Guide: What, Where, When, and How Often To Post

April 14,2020 | BY: Scott Muff

With so many different channels, each with their own niche in terms of content type and user experience, knowing how to effectively use social media in your digital and content marketing mix can seem a bit overwhelming. That’s why I’ve worked to pull it all together for you in one place:

  • What to post

  • When to post

  • How often to post

  • When to incorporate live video

  • And a few tips on advertising and paid promotions.

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Topics: Social Media, Strategy

10 Questions To Answer Before Creating Your Next Content Marketing Strategy

April 08,2020 | BY: Kristin Jones

Creating a comprehensive content marketing strategy requires more than brainstorming a few blog post titles and writing social media updates. It should include taking a close look at 10 different questions about your audience, your goals, your competition and the market environment.

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Topics: Content, Strategy

Plan A Year’s Worth Of Marketing Campaigns (free template)

February 27,2020 | BY: Kristin Jones

As I recently reviewed our website, blog and lead generation metrics, it was interesting to note how most of our most popular downloads from the Inbound Marketing Learning Library are templates. It’s easy to see that our readers are looking for tools that can make their marketing and PR tasks simpler, and I’m glad we are able to provide those tools.

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Topics: Strategy, Campaign Planning

How To Use Our Lead Nurturing Workflow Template (free download)

February 20,2020 | BY: Kristin Jones

 

I know that lead nurturing is something a lot of marketers are trying to figure out and perfect. That’s why the #2 download from our Inbound Marketing Learning Library is our Lead Nurturing Workflow Template. (See the rest of the top 10 here.)

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Topics: Lead Nurturing, Strategy, emails

2020 Predictions: The Marketing Skillsets, Challenges and Priorities CMOS Are Watching

January 22,2020 | BY: Kristin Jones

 

When Pan Communications asked CMO and top marketing experts from around the country and globe what they see as the most important skillsets, challenges, and budget priorities for this year, some pointed to new advancements such as AI and martech, and how to manage all of the data that goes along with those developments, but many others circled back to the very basics: great writing skills, storytelling, and great content that connects with others.

The infographic below includes a ton of great information to think about, but I want to touch on a few of the key skillsets and challenges these top marketing experts are watching for 2020.

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Topics: Content, Personas, Strategy

The Foundation Of Successful Inbound Marketing (infographic)

December 27,2019 | BY: Kristin Jones

Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.

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Topics: Branding, Inbound Marketing, Personas, Strategy, Infographics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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