INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Market Your Blog To Take Your Inbound Content Marketing To The Next Level

August 29,2019 | BY: Kristin Jones

Much of the discussion around marketing blogs or business blogs centers on how to use blogs to drive traffic and convert leads. And it should be, because that is the ultimate goal of all inbound marketing, and a business blog is an essential tool in the inbound marketer’s arsenal.

But it is also important to consider how you can make each individual tool in that arsenal more powerful. How can you increase your blog’s effectiveness, reach, and performance?

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Topics: Blog, Strategy

Avoid The Headaches of Misalignment (Between Marketing & Sales)

August 13,2019 | BY: Kristin Jones

Whether it’s your car’s wheels, your spine, or your company’s marketing and sales departments, when things are out of alignment, it causes problems. But when everything is aligned, everything works more effectively and efficiently, without the headaches and hassles.

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Topics: Collaboration, Strategy, Management

10 Steps To Inbound Marketing Campaigns (And 20+ Tools To Complete Them)

July 16,2019 | BY: Kristin Jones

Are you looking for a way to generate qualified leads that doesn’t involve cold calls, mass mailings (digital or print), or a heavy investment in paid advertising? Maybe a strategy that will not only provide leads, but also establish your company as a thought leader in your industry and a trusted source of information for current customers and prospects alike?

That is what inbound marketing can do. And often for a lower cost-per-lead than traditional outbound marketing. So, what do you need to do to create your first inbound marketing campaign?

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Topics: Inbound Marketing, Strategy, Campaign Planning

Lessons from 15 Years: Today’s Strong Relationships Are Tomorrow’s Enduring (Or New) Accounts

June 04,2019 | BY: Kristin Jones

Did you know that the average client-agency relationship in the marketing and PR world is 3.2 years or less? That’s really not much time when targeting strategies and campaigns that can extend for months and generate results years down the road. And with turnover that rapid, it means that the average agency is spending a lot of time prospecting and trying to land new contracts to replace the ones that are closing.

(Sources: The Drum and Bedford Group Consulting)

What would happen if the energy dedicated to finding new accounts was instead focused on building relationships that maintain the clients you already have and increase the likelihood that the contacts you have in those businesses may bring you even more business in the future?

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Topics: Strategy, agency, Management, Marketing Lessons

Content Marketing in 2018: By The Numbers

October 31,2018 | BY: Kristin Jones

When it comes to B2B marketing, content is essential. Buyers want information, and most want to see a lot of it before they engage with a salesperson.

This collection of 64 different statistics gathered by iScribblers highlights some of the key things to consider as you craft your own B2B content marketing and inbound strategies.

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Topics: Content, Strategy

Media Audits: A 12-Point Checklist

September 13,2018 | BY: Kristin Jones

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

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Topics: Public Relations, Strategy, Analyze, Audit

12 Key Questions When Creating Marketing Videos

August 08,2018 | BY: Kristin Jones

 

Video is everywhere. It is the most engaging content form on social media – in fact, 74 percent of all internet traffic is video.

But as a marketer, your focus needs to be on a creating the kinds of videos that reach customers. That means thinking through each video before you ever start writing or recording.

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Topics: Strategy, Video

Using Conversion Rate Data to Plan Campaigns

June 19,2018 | BY: Kristin Jones

While marketing involves a certain level of art, in the creativity needed to develop messaging and craft visual elements, it is in many ways a numbers game.

Those numbers should begin with the goals you set for your marketing, determined by working backward from the needed customers and revenue, through the leads needed to close those sales, to the contacts and web traffic required to generate the necessary number of leads.

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Topics: Strategy, HubSpot, Analytics

Where Communication Professionals see PR & Marketing Moving (infographic)

June 15,2018 | BY: Kristin Jones

When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image.

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Topics: Public Relations, Content, Strategy

Mapping Out Surveys That Drive Content Marketing

June 14,2018 | BY: Kristin Jones

It’s summer, and that means road trips! Taking a drive across the state or across the country is a great way to generate stories you can tell for years to come.

What if I said that planning and using marketing surveys is a little like road-tripping — there are stories to be found out there, some you expect and others you don’t, and the end result can keep you talking for weeks.

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Topics: Strategy, surveys

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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