INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Content Marketing in 2018: By The Numbers

October 31,2018 | BY: Kristin Jones

When it comes to B2B marketing, content is essential. Buyers want information, and most want to see a lot of it before they engage with a salesperson.

This collection of 64 different statistics gathered by iScribblers highlights some of the key things to consider as you craft your own B2B content marketing and inbound strategies.

Read More

Topics: Content, Strategy

Media Audits: A 12-Point Checklist

September 13,2018 | BY: Kristin Jones

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

Read More

Topics: Analyze, Strategy, Public Relations, Audit

12 Key Questions When Creating Marketing Videos

August 08,2018 | BY: Kristin Jones

 

Video is everywhere. It is the most engaging content form on social media – in fact, 74 percent of all internet traffic is video.

But as a marketer, your focus needs to be on a creating the kinds of videos that reach customers. That means thinking through each video before you ever start writing or recording.

Read More

Topics: Video, Strategy

Using Conversion Rate Data to Plan Campaigns

June 19,2018 | BY: Kristin Jones

While marketing involves a certain level of art, in the creativity needed to develop messaging and craft visual elements, it is in many ways a numbers game.

Those numbers should begin with the goals you set for your marketing, determined by working backward from the needed customers and revenue, through the leads needed to close those sales, to the contacts and web traffic required to generate the necessary number of leads.

Read More

Topics: Analytics, Strategy, HubSpot

Where Communication Professionals see PR & Marketing Moving (infographic)

June 15,2018 | BY: Kristin Jones

When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image.

Read More

Topics: Public Relations, Strategy, Content

Mapping Out Surveys That Drive Content Marketing

June 14,2018 | BY: Kristin Jones

It’s summer, and that means road trips! Taking a drive across the state or across the country is a great way to generate stories you can tell for years to come.

What if I said that planning and using marketing surveys is a little like road-tripping — there are stories to be found out there, some you expect and others you don’t, and the end result can keep you talking for weeks.

Read More

Topics: surveys, Strategy

Healthcare Marketers Shift To Documented Content Strategies

June 08,2018 | BY: Kristin Jones

If your strategy isn’t written down, is it really a plan? How closely will you—or the rest of the team involved in carrying that strategy out — follow the plan without documentation to refer to?

Read More

Topics: Healthcare Marketing, Content, Strategy

Using Marketing Surveys: Roadmap To Success (infographic)

May 25,2018 | BY: Kristin Jones

Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind.

Read More

Topics: surveys, Strategy

First Step To Writing Marketing Surveys That Generate Data You Can Use

May 17,2018 | BY: Kristin Jones

Creating a useful consumer or industry survey to serve as the basis for content marketing can be a very expensive endeavor — whether in resources to handle the entire process in-house or in cost for out-sourcing to a professional research firm.

Read More

Topics: surveys, Content, Strategy

10 Steps to Creating A Business Blog Strategy

May 04,2018 | BY: Kristin Jones

 

When focusing on inbound marketing, your blog is at the center of your universe. That means it deserves top priority in your planning and business blog strategy development.

We’ve outlined the 10 essential steps to take in creating a business blog that meets your company’s needs and objectives.

Read More

Topics: Business blog, Content, Strategy

0 Comments

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas