INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Are These Marketing Predictions for 2021 Coming True?

March 03,2021 | BY: Scott Muff

As 2020 closed out what became a very unusual year in business, marketing and life in general, Pan Communications asked a number of CMOs and marketing leaders to weigh in one their predictions for 2021.

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Topics: Content, Strategy, Analytics

The ABCs of Integrated Marketing In Honor Of Dr. Seuss (Part 1)

March 02,2021 | BY: Kristin Jones

I will work from my home. 

I will write from Nice or Nome. 

Creating content, telling tales. 

Attracting traffic, driving sales.

Marketing is what I do.

Now let me share some tips with you.

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Topics: Planning, Strategy

What B2B Marketers Are Including In Their 2021 Strategy

February 19,2021 | BY: Kristin Jones

When Sagefrog Marketing surveyed B2B marketers late last year about their 2021 plans, they found many things remained much the same—most have a formal marketing plan, the majority use a combination of in-house and out-sourced resources, and the most common tactics remained similar to the past. But they also saw the impacts of 2020’s economic upheaval in priorities.

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Topics: Website, Content, Strategy

Your Multi-Channel Marketing Content Checklist Part 2: Everything But The Website!

February 02,2021 | BY: Kristin Jones

I recently shared a list of 14 different types of content to create for your B2B website as just the beginning of a checklist to spark inspiration for an integrated content marketing strategy. Today, I’m going to offer up 15 more ideas, this time focusing on other channels for distributing content, from social media and email to third-party publication and your own sales team.

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Topics: Content, Strategy, Integrated Marketing & PR

Helping You Get Through 2020: The Resources Our Readers Used Most

December 29,2020 | BY: Scott Muff

This has been quite a year, hasn’t it? An ongoing global pandemic, civil unrest in cities across the US, a shift in how businesses operate, and for marketers, a need to at least try to stay a half-step ahead of the messages our customers need to hear in times like these.

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Topics: Business Blog, Strategy, Content Creation

Digital Marketing Challenges B2B Marketers Face

December 23,2020 | BY: Scott Muff

By now, all of your marketing should be working together cohesively—online and offline. Even when this infographic was first released by Visualistan back in 2016, 98 percent of marketers already realized that there was no distinction between the two.

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Topics: Strategy, Email, Content Creation

How Content Marketers Are Resourcing Their Strategies In A Pandemic Economy

December 22,2020 | BY: Scott Muff

There is very little in the world of business (or in the world, period) that has not been impacted in some way by the coronavirus pandemic that began less than a year ago. Businesses continue to react to the health crisis that has resulted in thousands of deaths, supply chain bottlenecks, a dramatic shift to a work-from-home strategy for many jobs, and the need to change existing business and marketing strategies.

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Topics: Strategy, Resourcing

B2B Content Marketing: Responding To 2020 & Preparing For 2021

December 15,2020 | BY: Scott Muff

Ever look around and wonder what is happening inside other marketing departments? What fuels their success? Do they do it all themselves? What kinds of content are they really creating?

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Topics: Planning, Strategy

Your 2020 Email Marketing Strategy Guide & The State Of Content Marketing

November 03,2020 | BY: Scott Muff

How would you describe your email marketing strategy going into 2021? Are you using strictly promotional emails? Sending out editorial-based emails? Segmenting email marketing based on behavioral cues from your contacts?

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Topics: Strategy, Statistics, Email

The Most Common SEO Errors Of 2020

October 28,2020 | BY: Scott Muff

Is your SEO lagging due to simple errors?

Sitechecker shared the most common mistakes its users make, as identified through more than 50,000 audits of a total of 6 million website pages.

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Topics: SEO, Strategy, Statistics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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