INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

7 Inbound Marketing Projects To Do Before Year-End

September 06,2018 | BY: Kristin Jones

As Q3 winds down in the coming weeks, it’s time to look at your to-do list and prioritize those projects you want to wrap up before year end, especially if you are sitting on a surplus budget with a use-it-or-lose-it philosophy from above.

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Topics: Audits, surveys

Mapping Out Surveys That Drive Content Marketing

June 14,2018 | BY: Kristin Jones

It’s summer, and that means road trips! Taking a drive across the state or across the country is a great way to generate stories you can tell for years to come.

What if I said that planning and using marketing surveys is a little like road-tripping — there are stories to be found out there, some you expect and others you don’t, and the end result can keep you talking for weeks.

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Topics: surveys, Strategy

3 Mistakes Marketers Make When Using Surveys For Content

May 29,2018 | BY: Kristin Jones

Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind.

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Topics: surveys, Content

Using Marketing Surveys: Roadmap To Success (infographic)

May 25,2018 | BY: Kristin Jones

Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind.

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Topics: surveys, Strategy

How To: Choosing A Survey Partner

May 24,2018 | BY: Kristin Jones

When the Content Marketing Institute asked B2B buyers what they look for in content from vendors, nearly 50 percent said they want content that is more informational than promotional. (Infographic)

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Topics: surveys, agency

10 Ways To Use Marketing Surveys For Content

May 22,2018 | BY: Kristin Jones

Surveys and other original research can be a prime source of data and inspiration for marketing content, fueling a wide range of formats and presentation types as you repurpose the same information in ways that are customized to different buyer personas, different levels of the sales funnel, and different content distribution channels.

Don’t ever let survey data be allowed to gather dust in the corner after a single use. Instead, maximize marketing surveys for content.

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Topics: surveys, Content

First Step To Writing Marketing Surveys That Generate Data You Can Use

May 17,2018 | BY: Kristin Jones

Creating a useful consumer or industry survey to serve as the basis for content marketing can be a very expensive endeavor — whether in resources to handle the entire process in-house or in cost for out-sourcing to a professional research firm.

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Topics: surveys, Content, Strategy

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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