INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How To Build Surveys That Fuel Marketing Strategies

February 26,2019 | BY: Kristin Jones

Some of the most compelling market content, especially in the B2B marketplace, is built on original research, data, and statistics that provide decision makers with solid information.

While most marketers are familiar with using surveys for market research to develop customer personas and optimizing marketing tactics, fewer have capitalized on the power of data as a basis for their actual marketing content, from reports and blog posts to videos and thought leadership articles. When used this way, surveys can provide the data that sets your marketing materials apart from the competition.

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Topics: Planning, Content, surveys

Repurposing Content Across Channels: 5 Ways To Use Survey Data

November 08,2018 | BY: Kristin Jones

Original data provides an authoritative underpinning for the most compelling stories marketers tell. While the story is essential, when it is backed up by research that provides guidelines for solving problems, the combination is twice as strong. So you want to get the most mileage possible from the data and the stories it tells.

Too often, marketers fall short in their use of surveys, however.

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Topics: Content, surveys, Campaigns

7 Inbound Marketing Projects To Do Before Year-End

September 06,2018 | BY: Kristin Jones

As Q3 winds down in the coming weeks, it’s time to look at your to-do list and prioritize those projects you want to wrap up before year end, especially if you are sitting on a surplus budget with a use-it-or-lose-it philosophy from above.

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Topics: Audits, surveys

Mapping Out Surveys That Drive Content Marketing

June 14,2018 | BY: Kristin Jones

It’s summer, and that means road trips! Taking a drive across the state or across the country is a great way to generate stories you can tell for years to come.

What if I said that planning and using marketing surveys is a little like road-tripping — there are stories to be found out there, some you expect and others you don’t, and the end result can keep you talking for weeks.

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Topics: Strategy, surveys

3 Mistakes Marketers Make When Using Surveys For Content

May 29,2018 | BY: Kristin Jones

Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind.

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Topics: Content, surveys

Using Marketing Surveys: Roadmap To Success (infographic)

May 25,2018 | BY: Kristin Jones

Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind.

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Topics: Strategy, surveys

How To: Choosing A Survey Partner

May 24,2018 | BY: Kristin Jones

When the Content Marketing Institute asked B2B buyers what they look for in content from vendors, nearly 50 percent said they want content that is more informational than promotional. (Infographic)

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Topics: surveys, agency

10 Ways To Use Marketing Surveys For Content

May 22,2018 | BY: Kristin Jones

Surveys and other original research can be a prime source of data and inspiration for marketing content, fueling a wide range of formats and presentation types as you repurpose the same information in ways that are customized to different buyer personas, different levels of the sales funnel, and different content distribution channels.

Don’t ever let survey data be allowed to gather dust in the corner after a single use. Instead, maximize marketing surveys for content.

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Topics: Content, surveys

First Step To Writing Marketing Surveys That Generate Data You Can Use

May 17,2018 | BY: Kristin Jones

Creating a useful consumer or industry survey to serve as the basis for content marketing can be a very expensive endeavor — whether in resources to handle the entire process in-house or in cost for out-sourcing to a professional research firm.

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Topics: Content, Strategy, surveys

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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