INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

5 Marketing Projects To Work Into Your Remaining 2020 Budget

August 25,2020 | BY: Scott Muff

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

Read More

Topics: Planning, Video, surveys, Audit

Lessons From 15 Years: Use Surveys & Original Research To Fuel Content

January 30,2020 | BY: Kristin Jones

When you are trying to cut through the clutter of an exponentially expanding amount of online content, it has to be great (as I talked about in my last lesson). One way of making your content great is to base it on original research.

Read More

Topics: surveys, Marketing Lessons

Client Success: Turning Higher Education Research Into Nationwide News Coverage

December 19,2019 | BY: Kristin Jones

If you’ve been following the Inbound Accelerator for a while, you know we believe in the power of information, especially data gained through marketing research surveys, to fuel compelling marketing and public relations content.

Data provides the backbone for storytelling that helps brands communicate their message, and it applies as much to a consumer-focused industry such as higher education as it does to B2B marketing for companies like West.

Read More

Topics: surveys, client success

How To Use Surveys To Fuel Your Content Marketing Strategy (video)

December 13,2019 | BY: Kristin Jones

More than 20 years ago, Bill Gates famously stated that “content is king” when it comes to online marketing. He was not wrong. In fact, today content is still king, for all the reasons outlined by Forbes contributor Steve Olenski here. But I want to amend that statement slightly: Qualify, useful content is king.

Because there is a ton of content out there, but not all of it is worth the time it takes to create it, because it doesn’t really offer the reader (aka potential customer) anything of value. But here is one way we have found to ensure that we offer readers/prospects content that contains true value for them: Base content on survey data.

Read More

Topics: surveys, watch videos

Client Success: West Puts Together Complete Marketing Content Package

October 24,2019 | BY: Kristin Jones

Recently I shared a post about the importance of integrating public relations and marketing as one of my 15 lessons from 15 years as a marketing agency owner.

Our long-time client West is a perfect example of taking a single content concept or piece of information and spreading it across all channels — owned, earned and shared — to generate awareness, industry authority and leads.

Read More

Topics: Public Relations, surveys, Integrated Marketing & PR

Lessons From 15 Years Of Marketing: FinTech Marketing Starts With Authority And Trust

August 06,2019 | BY: Kristin Jones

There was a day when a key part of a financial company’s branding strategy was based on a physical portrayal of its stability: the building itself. Large, solid, imposing structures, bank buildings have long been emblematic of the way the institutions want their customers to perceive them.

But with the rapid and nearly complete shift of financial services to digital and largely invisible infrastructures in the last 25 years, the need to build a brand identify of stability, authority and trust can no longer be met with a concrete structure. Particularly in the B2B financial technology arena, that brand identity must be built through careful curation of thought leadership, content and analyst relationships.

Read More

Topics: surveys, Marketing Lessons, Thought leadership, Analyst relations

How Marketers Use Original Research To Fuel Content (infographic)

June 28,2019 | BY: Kristin Jones

One of the most compelling tactics marketers can use when creating content is to provide audiences with useful information they can’t find anywhere else. That information is typically in the form of research — either from surveys, owned data, or by analyzing data from other sources.

Read More

Topics: Content, surveys

How To Build Surveys That Fuel Marketing Strategies

February 26,2019 | BY: Kristin Jones

Some of the most compelling market content, especially in the B2B marketplace, is built on original research, data, and statistics that provide decision makers with solid information.

While most marketers are familiar with using surveys for market research to develop customer personas and optimizing marketing tactics, fewer have capitalized on the power of data as a basis for their actual marketing content, from reports and blog posts to videos and thought leadership articles. When used this way, surveys can provide the data that sets your marketing materials apart from the competition.

Read More

Topics: Planning, Content, surveys

Repurposing Content Across Channels: 5 Ways To Use Survey Data

November 08,2018 | BY: Kristin Jones

Original data provides an authoritative underpinning for the most compelling stories marketers tell. While the story is essential, when it is backed up by research that provides guidelines for solving problems, the combination is twice as strong. So you want to get the most mileage possible from the data and the stories it tells.

Too often, marketers fall short in their use of surveys, however.

Read More

Topics: Content, surveys, Campaigns

7 Inbound Marketing Projects To Do Before Year-End

September 06,2018 | BY: Kristin Jones

As Q3 winds down in the coming weeks, it’s time to look at your to-do list and prioritize those projects you want to wrap up before year end, especially if you are sitting on a surplus budget with a use-it-or-lose-it philosophy from above.

Read More

Topics: Audits, surveys

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas

Popular Topics

see all