More than 20 years ago, Bill Gates famously stated that “content is king” when it comes to online marketing. He was not wrong. In fact, today content is still king, for all the reasons outlined by Forbes contributor Steve Olenski here. But I want to amend that statement slightly: Qualify, useful content is king.
Because there is a ton of content out there, but not all of it is worth the time it takes to create it, because it doesn’t really offer the reader (aka potential customer) anything of value. But here is one way we have found to ensure that we offer readers/prospects content that contains true value for them: Base content on survey data.Read More