INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars

B2B Marketing: Reaching IT Decision Makers in 2021 (infographic)

October 26,2021 | BY: Scott Muff

We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.

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Topics: Infographics, Enterprise Software, Content Strategy, Webinars

10 Questions to Ask When Planning a B2B Webinar

October 21,2021 | BY: Scott Muff

In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.

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Topics: Lead Generation, Content Strategy, Webinars

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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