A blog dedicated to advancing inbound marketing and PR


What Marketing Teams Need

September 13,2017 | BY: Kristin Jones

Wanted: Marketing jack-of-all-trades. Able to write, design, analyze, strategize, collaborate and create.

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Topics: Website, Writing

A Bit About Business Bloggers (infographic)

September 08,2017 | BY: Kristin Jones

Bloggers come in all shapes, sizes, interests and attitudes. Some blog for fun, some blog for influence, some blog as a business venture in itself, and others are professional writers creating business and media blogs for their own companies and others.

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Topics: Business Blog, Writing

Quick Tip: Promote Bylined Articles to Maximize Exposure

August 28,2017 | BY: Kristin Jones

While one of the key benefits of placing bylined articles in industry publications is the exposure you gain for your company and executives, don’t rely strictly on the media out for promotion of the article.

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Topics: Public Relations, Writing

10 Ways to Repurpose Bylined Articles

August 22,2017 | BY: Kristin Jones

Public relations pros have long used contributed articles to increase awareness and build a following and authority for corporate executives. The most effective articles are those that involve independent research and statistics, and that provide readers with the kind of in-depth information they won’t get from other sources.

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Topics: Content, Writing

PR Agency Outlook: Fewer Exclusive Relationships (infographic)

August 18,2017 | BY: Kristin Jones

The days of companies working with a single, dedicated public relations agency seem to be numbered. Fewer than 20 percent of PR departments currently say they rely on a single agency of record, with more than a third saying they expect to increase the number they work with in the future.

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Topics: Public Relations, Writing

Client Success: How Bylined Article Placement Drives Web Traffic

August 17,2017 | BY: Kristin Jones

Healthcare management firm Primaris, based in Columbia, Mo., has worked with JONES to master the art of creating complete inbound marketing campaigns that employ both marketing content and tools traditionally used by public relations departments to increase website traffic and downloads of gated offers.

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Topics: Public Relations, Writing, Bylined Articles

9 Secrets to Writing Headlines (infographic)

August 16,2017 | BY: Kristin Jones

Business blogs can be highly effective at attracting website visitors, boosting SEO, and generating online leads. But only if your best prospects read the posts. What attracts them to read a post? The headline.

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Topics: Strategy, Writing

Secrets to Successful Ghostwriting for PR and Marketing

August 15,2017 | BY: Kristin Jones

Much marketing content is created without a need for a named “author.” Social media posts on corporate or brand accounts, website copy, email newsletters, and more, are simply from your company or brand.

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Topics: Public Relations, Writing

Quick Tip: Make Contributed Articles Copy Perfect

August 14,2017 | BY: Kristin Jones

I’ve worked for editors, I’ve been an editor, and I’ve contributed millions of words of copy to editors for publications large and small. And do you know what the number one complaint of editors everywhere is?

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Topics: Content, Writing

3 Reasons Your Contributed Articles Are Rejected

August 10,2017 | BY: Kristin Jones

Contributing bylined articles to trusted industry and business publications is a time-honored tool used by public relations agencies and departments to increase brand awareness and build thought leadership authority for company executives.

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Topics: Content, Writing


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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