A strong social media presence is key for many businesses in reaching new customers, as younger generations of consumers increasingly turn to Facebook, Twitter, Instagram, and others for information, inspiration, recommendations and entertainment.
In fact, according to a Forbes survey on how social media impacts purchase decisions, 81 percent of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions, while 78 percent of people said social media posts of companies influence their buying decisions.
But social media users can be a fickle bunch. They may just as quickly unfollow your brand, as these results from a SproutSocial survey show.
Keeping all of these dos and don’ts in mind, remember one other thing about your social media strategy: Unless your brand produces a broadly-sold consumer product available at retail outlets, your social media efforts should include a focus on bringing visitors to your website in order to convert them into leads and customers.
Consider the importance of moving your small business marketing beyond social media.
Download this problem solution paper for more details: Social Media Mistake—Not Driving Traffic To Your Website.
In the meantime, enjoy this infographic!