A blog dedicated to advancing inbound marketing and PR

What It Takes to Create Content Marketing

March 15,2017 |BY: Kristin Jones

What It Takes to Create Content Marketing

Content is key to today’s marketing environment, but creating it is consistently cited as one of the greatest challenges marketers face.


Because creating great content that is effective in driving website traffic, generating leads and fostering engagement that leads toward a sale is more complex than throwing together a quick blog post.

This infographic from Vertical Measures looks at each of the steps and roles involved in content creation.

How Links Pass Authority Animated Infographic
Infographic by Vertical Measures

There are a lot of different roles and perspectives involved in taking on content marketing, and chances are good your current team may not have all of those players in place.

That is where an agency partner comes in. When you partner with a full-service inbound marketing agency, you should have access to experienced team members in each of those roles, ready to get your content marketing project and plan off the ground.

Are you looking for help in creating your inbound marketing content? Check out the JONES Content Creation Solution to learn more about what our agency can offer.

Topics: Planning, Content

Content Creation- The JONES Solution

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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