PH

Rebranding Psych Hub for Next Stage of Growth

Branding and Positioning Success Story

Let's Work Together
JPR-PsychHubCaseStudy-Hero-1200

Psych Hub's Messaging Problem

Too consumer-focused for B2B health tech startup

Psych Hub is a B2B health tech startup. However, the messaging was too consumer-focused. It wasn’t centered around the challenges Psych Hub’s B2B buyers are facing or the benefits to the ICPs.

Psych Hub partnered with JONES to develop messaging and positioning that resonates with its ICPs, rebrand the company, design and build a new website on HubSpot, and create all-new sales collateral.

PsychHubIcon

Psych Hub Highlights

Take a peek at some of the standout accomplishments JONES delivered for Psych Hub.

Revamping Psych Hub

In just 6 months, JONES rebranded the health tech startup and laid a strong foundation to support Psych Hub's aggressive growth strategy. With strategic repositioning, tailored messaging, a revitalized brand and new website, Psych Hub can more effectively engage B2B buyers, differentiate its offering from competitors, and drive exponential growth.

PsychHub-Messaging

Sophisticated Look, Clear Message

Psych Hub has built a solid reputation for its professional and extensive platform for mental health education and connection. However, its previous website failed to tell its story clearly and compellingly. JONES gave the site a clean and modern design update as well as all-new copy to effectively explain what the company offers and who can benefit.

PsychHub-SophisticatedLook

See Our Work In Action

Why we understand this market so well

The place where healthcare and technology meet is a "sweet spot" for the JONES team, having served a sizeable list of mental health, health tech and healthcare IT clients. We spend extensive time understanding each client's unique value proposition and their differentiation from competitors so we can develop compelling messaging and communicate it across all channels of communication.

Sales Enablement Materials for Three Different ICPs

Psych Hub offers valuable mental health education, resources and connection tools of value to three primary audiences: mental health practitioners, individuals and organizations. The challenge they faced was articulating their fairly complex value proposition to prospective clients in a clear, compelling way.

 

JONES created four pieces of foundational collateral with that goal in mind. A Corporate Overview piece offers a high-level explanation of Psych Hub's mission, whom it serves and the solutions it provides. Subsequent assets target the three primary target markets and detail the benefits specific to each. With these foundational assets in place, Psych Hub's sales team feels better equipped to initiate discussions with prospective clients.

 

PsychHub-Work

Want a closer look?

content_feature_button_icon
Download the packet

We Have the Experience You’re Looking For

We've worked with hundreds of B2B tech startups, from early-stage through Series C to develop targeted messaging and positioning, create a unique brand, design and build new websites from the ground up, and launch their companies.

How Can We Help You?

If you are looking for a full-service marketing and PR partner with deep experience in B2B healthcare technology, let’s talk.

Let's Work Together
footer_image