A blog dedicated to advancing inbound marketing and PR


Top Characteristics of Successful Business Blogs

April 12,2017 | BY: Kristin Jones

More and more businesses are recognizing the potential in using a business blog, but not all are realizing the results of that potential.

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Topics: Blog, Planning

How to Create Your Own Awesome Infographics

March 29,2017 | BY: Kristin Jones

Content creation isn’t simple or easy. In fact, 46 percent of respondents to a 2015 survey of marketing, sales and business professionals cited relevant content creation as one of the most difficult marketing tasks - but also one of the most effective for SEO.

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Topics: Blog, Content

Are Design Errors Killing Your Business Blog? (Part 2)

February 28,2017 | BY: Scott Muff

In Part 1 of this installment, I discussed 7 blog design errors that may turn readers away before they even have a chance to discover the quality of your writing.

Have you corrected all of them?

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Topics: Blog, Strategy

Are Design Errors Killing Your Business Blog? (Part 1)

February 23,2017 | BY: Scott Muff

I have stressed over and over in the Inbound Accelerator the importance of quality content. To be effective, a business blog needs to meet five key criteria every time. And investing in great writers pays off.

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Topics: Website, Blog

How Business Blogging Drives Website Growth (Or What We Love About Business Blogs)

February 14,2017 | BY: Kristin Jones

One of the key tools at the heart of successful inbound marketing is the business blog.

Business blogging provides content to reach prospects, leads and customers with information they want and need. It establishes your position as a leader in your industry. And it links readers to the offers that convert them into leads.

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Topics: Blog, Planning

Mistakes to Avoid When Starting Your Business Blog

February 01,2017 | BY: Kristin Jones

Starting a business blog to support your marketing strategy can be a great way to increase website traffic and drive online lead generation.

(Fast fact: Businesses that blog 11 times a month have nearly 3 times more website visitors than those that don’t blog. Source)

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Topics: Blog, Strategy

Why Your SEO Strategy Needs Infographics

January 11,2017 | BY: Kristin Jones

We know that a key element in driving SEO success is creating content that your target audience is searching for and that will be shared, creating inbound links and reaching even more potential leads.

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Topics: Social Media, Blog

10 Secrets to Blockbuster Blog Content

January 10,2017 | BY: Kristin Jones

Every year, a few select movies hit it big. They draw viewers by the tens of millions, while others are box office flops. Business blogs are no different.

What makes a business blog a blockbuster? Here are 10 tips for avoiding a flop.

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Topics: Blog, Writing

Quick Tip: Give Your Blog a Social Media Boost

January 09,2017 | BY: Kristin Jones

More than 60 percent of marketers say blog content creation is their top inbound marketing priority. And more than 80 percent of SMBs are using at least one social media platform to further engage with their target audience. (Sources: HubSpot and Mashable)

But, are those businesses putting the two tools together effectively?

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Topics: Social Media, Blog

ICYMI: The Best of Our Inbound Marketing Blog in 2016

December 29,2016 | BY: Kristin Jones

As we sign off on 2016, I want to give our readers another chance to see the most popular posts we’ve published this year. Sure, I know that a little searching for the right topic (and keywords, of course) will bring up the relevant posts—that is, after all, part of why we publish a business blog.

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Topics: Blog, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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