A blog dedicated to advancing inbound marketing and PR


How B2B Marketers Distribute Content [infographic]

February 09,2018 | BY: Kristin Jones

There was a time when B2B marketing content had limited distribution channels, but in today’s digital environment, the possibilities are continually expanding, especially as platforms such as social media provide potential to combine a broad reach with tightly targeted audiences based on geography, industry, job title or even employer.

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Topics: Blog, Build a Content Strategy, Blogging, Content Creation

Social Media Marketing Tip: Promote Your Business Blog Posts

February 05,2018 | BY: Kristin Jones

Content is the key to using social media in your marketing mix. And if you are already writing a business blog, that means you are one step ahead, because you have a ready-made source of content for your social media efforts.

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Topics: Social Media, Blog, Blogging

A Visual Guide to Why a Business Blog Matters

January 31,2018 | BY: Kristin Jones


Blogging is big business, even if the portion of bloggers in American that ARE big business is small.

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Topics: Blog, Blogging

Blog Titles With These Numbers Get the Most Social Media Shares

January 25,2018 | BY: Kristin Jones

In the infographic provided at the end of this post, you’ll find 5 of the best numbers to use in your blog titles.

At least, the 5 numbers most likely to earn social media shares.

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Topics: Social Media, Blog, Blogging

Business Blogging & The Power of Compounding Posts

January 23,2018 | BY: Kristin Jones


In a world where we are told that humans currently have an attention span roughly equal to that of a goldfish, it can be tempting to simply chase whatever the current “viral” topic happens to be that is setting the social media world on fire.

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Topics: Blog, Writing, Blogging

6 Signs Your Blog Promotion Is Lacking

January 11,2018 | BY: Kristin Jones

Successfully using a business blog to drive inbound marketing and lead generation requires a step-by-step approach. What steps are you overlooking?  

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Topics: Blog, Blogging

7 Business Blog SEO Tricks

January 09,2018 | BY: Kristin Jones

Many of the tips we have covered over the last few years about using a business blog for inbound marketing have focused on broad concepts, strategy, and overall guidelines. But today, I want to focus in on a few specific steps you should be taking with every post you write, to boost the searchability of your content.

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Topics: SEO, Blog, Writing

Marketing Tip: Document Your Business Blog Strategy

January 08,2018 | BY: Kristin Jones


One of the biggest mistakes I see companies make when they decide to start a business blog is failing to plan and document how they will use the blog, what it will look like, and what they want the blog to accomplish.

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Topics: Blog, Planning, Strategy

Business Blog Posts That Readers Share [infographic]

January 05,2018 | BY: Kristin Jones

For the majority of business blogs, there will never be a true “viral” post that is shared around the world like wildfire. But that doesn’t mean we shouldn’t approach each post we write with a goal of creating shareable content.

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Topics: Blog, Blogging, Content Creation

Write for Readers, Not Search Engines, to Boost Blog SEO

January 04,2018 | BY: Kristin Jones

Traditionally, a key element in optimizing web pages, including business blog posts, for organic search has been ensuring that targeted key words appear in specific locations on the page.

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Topics: SEO, Blog, Writing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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