A blog dedicated to advancing inbound marketing and PR


Quick Marketing Tip: Keep Blogging!

December 05,2017 | BY: Kristin Jones

As the year enters the last month, it can be tempting to slow up a bit and take a break. But consistency is an essential element in fueling your inbound marketing machine.

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Topics: Blog, Planning

Quick Tip: Use HubSpot Reporting Data to Improve Your Blog

October 16,2017 | BY: Kristin Jones

One of the key benefits of using an inbound marketing content management solution like HubSpot is the reporting data provided back to your company.

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Topics: Blog, HubSpot, Analyze

Have You Put Your Business Blog to the Test?

September 26,2017 | BY: Kristin Jones

Satisfied. Comfortable. If something you are doing seems to be working OK, it’s tempting to just keep doing what you’re doing. You know, “if it ain’t broke, don’t fix it,” right?

Except that satisfied and comfortable rapidly merge into complacent and stagnant. And for a business blog competing with a whole global internet full of content, OK isn’t enough.

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Topics: Blog, Inbound Marketing, Content, Blogging

A Bit About Business Bloggers (infographic)

September 08,2017 | BY: Kristin Jones

Bloggers come in all shapes, sizes, interests and attitudes. Some blog for fun, some blog for influence, some blog as a business venture in itself, and others are professional writers creating business and media blogs for their own companies and others.

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Topics: Blog, Writing

Make Sharing Easy to Increase Your Blog’s Reach

August 31,2017 | BY: Kristin Jones

When 87 percent of B2B buyers say they give more credence to content shared by an industry influencer (see our Aug. 24 blog post ), it tells me one thing: We need to make it easy for readers to share our content.

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Topics: Social Media, Blog

Quick tip: Write Blog Posts That Turn Readers Into Customers

July 03,2017 | BY: Kristin Jones

A business blog can, and should, have a number of goals and objectives.

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Topics: Blog, Writing

7 Reasons You Shouldn’t Have a Business Blog

June 06,2017 | BY: Kristin Jones

Writing, maintaining and maximizing a business blog is a lot of work. There’s a calendar to plan, keywords to manage, blog promotion to coordinate, …

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Topics: Blog, Planning

Top Characteristics of Successful Business Blogs

April 12,2017 | BY: Kristin Jones

More and more businesses are recognizing the potential in using a business blog, but not all are realizing the results of that potential.

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Topics: Blog, Planning

How to Create Your Own Awesome Infographics

March 29,2017 | BY: Kristin Jones

Content creation isn’t simple or easy. In fact, 46 percent of respondents to a 2015 survey of marketing, sales and business professionals cited relevant content creation as one of the most difficult marketing tasks - but also one of the most effective for SEO.

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Topics: Blog, Content

Are Design Errors Killing Your Business Blog? (Part 2)

February 28,2017 | BY: Scott Muff

In Part 1 of this installment, I discussed 7 blog design errors that may turn readers away before they even have a chance to discover the quality of your writing.

Have you corrected all of them?

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Topics: Blog, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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