INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

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Topics: Blog, Content, Strategy, Writing, Bylined Articles

HubSpot Blog Metrics: A Tour of HubSpot’s Measuring Tools

April 26,2018 | BY: Kristin Jones

If you’ve been reading the Inbound Accelerator the last few weeks, you’ve heard about how important it is to monitor your business blog’s performance in order to stack up actual results against goals, make decisions to improve future performance, and prove the ROI of your inbound marketing efforts.

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Topics: Blog, HubSpot, Analytics, Metrics

Blog Metrics To Measure & Use (Part 2- Lead Conversion)

April 17,2018 | BY: Kristin Jones

Measuring blog metrics is an essential task if you want to be able to improve your business blog results and prove the ROI it provides for your marketing strategy. Last week, we covered the first segment of metrics you should be tracking: Traffic.

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Topics: Blog, Analytics, Metrics, ROI, analysis

Blog Metrics to Measure & Use (Part 1-Traffic)

April 12,2018 | BY: Kristin Jones

One of the key steps in any marketing campaign is analysis — reviewing results to find what works, what doesn’t, and how you can improve the next round. Business blogs written to fuel inbound marketing are no different.

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Topics: Blog, Metrics, Analyze

How B2B Marketers Distribute Content [infographic]

February 09,2018 | BY: Kristin Jones

There was a time when B2B marketing content had limited distribution channels, but in today’s digital environment, the possibilities are continually expanding, especially as platforms such as social media provide potential to combine a broad reach with tightly targeted audiences based on geography, industry, job title or even employer.

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Topics: Blog, Build a Content Strategy, Blogging, Content Creation

Social Media Marketing Tip: Promote Your Business Blog Posts

February 05,2018 | BY: Kristin Jones

Content is the key to using social media in your marketing mix. And if you are already writing a business blog, that means you are one step ahead, because you have a ready-made source of content for your social media efforts.

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Topics: Social Media, Blog, Blogging

A Visual Guide to Why a Business Blog Matters

January 31,2018 | BY: Kristin Jones

 

Blogging is big business, even if the portion of bloggers in American that ARE big business is small.

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Topics: Blog, Blogging

Blog Titles With These Numbers Get the Most Social Media Shares

January 25,2018 | BY: Kristin Jones

In the infographic provided at the end of this post, you’ll find 5 of the best numbers to use in your blog titles.

At least, the 5 numbers most likely to earn social media shares.

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Topics: Social Media, Blog, Blogging

Business Blogging & The Power of Compounding Posts

January 23,2018 | BY: Kristin Jones

 

In a world where we are told that humans currently have an attention span roughly equal to that of a goldfish, it can be tempting to simply chase whatever the current “viral” topic happens to be that is setting the social media world on fire.

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Topics: Blog, Writing, Blogging

6 Signs Your Blog Promotion Is Lacking

January 11,2018 | BY: Kristin Jones

Successfully using a business blog to drive inbound marketing and lead generation requires a step-by-step approach. What steps are you overlooking?  

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Topics: Blog, Blogging

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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