INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Are Design Errors Killing Your Business Blog? (Part 1)

February 23,2017 | BY: Scott Muff

I have stressed over and over in the Inbound Accelerator the importance of quality content. To be effective, a business blog needs to meet five key criteria every time. And investing in great writers pays off.

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Topics: Website, Blog

How Business Blogging Drives Website Growth (Or What We Love About Business Blogs)

February 14,2017 | BY: Kristin Jones

One of the key tools at the heart of successful inbound marketing is the business blog.

Business blogging provides content to reach prospects, leads and customers with information they want and need. It establishes your position as a leader in your industry. And it links readers to the offers that convert them into leads.

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Topics: Blog, Planning

Mistakes to Avoid When Starting Your Business Blog

February 01,2017 | BY: Kristin Jones

Starting a business blog to support your marketing strategy can be a great way to increase website traffic and drive online lead generation.

(Fast fact: Businesses that blog 11 times a month have nearly 3 times more website visitors than those that don’t blog. Source)

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Topics: Blog, Strategy

Why Your SEO Strategy Needs Infographics

January 11,2017 | BY: Kristin Jones

We know that a key element in driving SEO success is creating content that your target audience is searching for and that will be shared, creating inbound links and reaching even more potential leads.

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Topics: Social Media, Blog

10 Secrets to Blockbuster Blog Content

January 10,2017 | BY: Kristin Jones

Every year, a few select movies hit it big. They draw viewers by the tens of millions, while others are box office flops. Business blogs are no different.

What makes a business blog a blockbuster? Here are 10 tips for avoiding a flop.

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Topics: Blog, Writing

Quick Tip: Give Your Blog a Social Media Boost

January 09,2017 | BY: Kristin Jones

More than 60 percent of marketers say blog content creation is their top inbound marketing priority. And more than 80 percent of SMBs are using at least one social media platform to further engage with their target audience. (Sources: HubSpot and Mashable)

But, are those businesses putting the two tools together effectively?

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Topics: Social Media, Blog

ICYMI: The Best of Our Inbound Marketing Blog in 2016

December 29,2016 | BY: Kristin Jones

As we sign off on 2016, I want to give our readers another chance to see the most popular posts we’ve published this year. Sure, I know that a little searching for the right topic (and keywords, of course) will bring up the relevant posts—that is, after all, part of why we publish a business blog.

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Topics: Blog, Strategy

Expand Your Blog’s Reach By Engaging Industry Experts

December 27,2016 | BY: Kristin Jones

With the rapid growth in blogging as a key marketing tactic over the last few years, it can be difficult to establish your brand as a thought leader and to cut through the clutter.

(For reference, 60 percent of marketers say blog content was their top inbound marketing priority in 2016. Source.)

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Topics: Social Media, Blog

The Agony of Unsubscribing (And the Game It Inspired)

December 21,2016 | BY: Kristin Jones

The Agony of Unsubscribing (And the Game It Inspired)

Inbox filling up with marketing emails you don’t remember signing up for? You aren’t alone.

James Veitch had a little fun with one set of emails that he just couldn’t get to stop flooding him with unwanted messages, even after he “unsubscribed.” He shared the story at a TEDSummit in 2016.

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Topics: Blog, Strategy

Business Blogging Mistake: Falling Into a Content Rut

December 20,2016 | BY: Kristin Jones

Take a quick look back over your last two months’ blog posts and tell me what you see.

Hopefully, you see a variety of topics (something for each of your customer personas), presented in a number of engaging formats, and addressing concerns from both new visitors to your blog and potential customers making buying decisions.

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Topics: Blog, Writing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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