A blog dedicated to advancing inbound marketing and PR


6 Branding (and Rebranding) Mistakes to Avoid

March 21,2017 | BY: Kristin Jones

Marketing strategies, and much more, start with a firm understanding of—and plan for implementing—your company’s brand. Your brand is at the center of who you are and what you do.

But it can be tempting, in the rush to keep up with social media, and lead generation, and lead nurturing, and sales enablement, and conferences, and meetings, and the miscenally of daily duties to forget to take time to make sure that basic foundation is in place.

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Topics: Branding, Content

Quick Tip: Take Branding Beyond the Marketing Department

March 20,2017 | BY: Kristin Jones

Brand development is marketing’s job, right?

Yes and no. The marketing department is typically tasked with developing the brand identity, creating the materials and content to promote that identity, and building it up. But the marketing team can’t do it alone.

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Topics: Branding, Planning

Ultimate Guide to Brand Identity Development (infographic)

March 17,2017 | BY: Kristin Jones

Starting a new business, or even launching a new product or service, requires careful planning, from product development and cash flow projections to determining delivery methods and creating awareness and buzz.

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Topics: Branding, Content

Quick Tip: When Developing Your Brand, Consider What Isn’t Being Said

March 13,2017 | BY: Kristin Jones

One of the six key steps in creating a new brand identity is the competitive audit.

Once you’ve gone through the discovery process internally—gathering feedback from stakeholders within the company—it’s time to look at what the rest of the industry is saying.

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Topics: Branding, Audits

Creating the Perfect Business Logo (Infographic)

November 30,2016 | BY: Kristin Jones


I know I’ve said it a lot: a brand is more than a logo and a tagline, but I also understand that a logo is still a powerful part of the overall brand positioning effort.

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Topics: Branding, Planning

8 Elements Every Brand Concept Should Include

November 10,2016 | BY: Kristin Jones


We’ve said before that a brand is more than a logo, and when you contract with an agency to help you develop a new brand or refresh an existing brand, you deserve more than a couple of taglines.

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Topics: Branding, Strategy

Do’s and Don’ts of Choosing a Business Name

November 09,2016 | BY: Kristin Jones


It is only one decision of many when you bring a new company, brand or product to market, but choosing a business name is a critical step.

What makes a good name? And what should you avoid?

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Topics: Branding, Strategy

6 Benefits Of Using Marketing Audits to Inform Strategies

November 01,2016 | BY: Kristin Jones


Are you ready for your next round of marketing campaigns? What will you do differently in 2017?

Perhaps the more important question, however, is WHY will you do things differently? What information are you basing your changes on?

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Topics: Branding, Planning

Building Better Brand/Agency Relationships (infographic)

October 28,2016 | BY: Kristin Jones


Anyone who has tried to accomplish a task with a committee understands: the more people there are involved in a task, the more complex it becomes. We understand how that same dynamic can complicate the relationship between brands and agencies.

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Topics: Branding, Planning

Brand Creation Begins With Discovery

October 25,2016 | BY: Kristin Jones


Successful brands aren’t created from thin air. They are rooted in the vision of the people in your company, which means that research and discovery are the first step.

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Topics: Branding, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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