INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Creating the Perfect Business Logo (Infographic)

November 30,2016 | BY: Kristin Jones

 

I know I’ve said it a lot: a brand is more than a logo and a tagline, but I also understand that a logo is still a powerful part of the overall brand positioning effort.

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Topics: Branding, Planning

8 Elements Every Brand Concept Should Include

November 10,2016 | BY: Kristin Jones

 

We’ve said before that a brand is more than a logo, and when you contract with an agency to help you develop a new brand or refresh an existing brand, you deserve more than a couple of taglines.

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Topics: Branding, Strategy

Do’s and Don’ts of Choosing a Business Name

November 09,2016 | BY: Kristin Jones

 

It is only one decision of many when you bring a new company, brand or product to market, but choosing a business name is a critical step.

What makes a good name? And what should you avoid?

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Topics: Branding, Strategy

6 Benefits Of Using Marketing Audits to Inform Strategies

November 01,2016 | BY: Kristin Jones

 

Are you ready for your next round of marketing campaigns? What will you do differently in 2017?

Perhaps the more important question, however, is WHY will you do things differently? What information are you basing your changes on?

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Topics: Branding, Planning

Building Better Brand/Agency Relationships (infographic)

October 28,2016 | BY: Kristin Jones

 

Anyone who has tried to accomplish a task with a committee understands: the more people there are involved in a task, the more complex it becomes. We understand how that same dynamic can complicate the relationship between brands and agencies.

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Topics: Branding, Planning

Brand Creation Begins With Discovery

October 25,2016 | BY: Kristin Jones

 

Successful brands aren’t created from thin air. They are rooted in the vision of the people in your company, which means that research and discovery are the first step.

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Topics: Branding, Strategy

Marketing Secrets of the Fastest Growing B2B Brands (infographic)

October 14,2016 | BY: Kristin Jones

 

In their report on what 50 of the fastest growing B2B companies are doing, Mattermark and Drift quote Andrew Davis, author of Brandscaping:

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Topics: Branding, Inbound Marketing

How a Technology Company Found The Human Side of Its Brand Positioning In Data

September 27,2016 | BY: Kristin Jones

 

Technology companies can often seem cold and distant, especially if their branding efforts focus on the technology itself, which the general public often doesn’t really understand. Rather than focusing on the technology, effective marketing focuses on the benefits that technology provides to real people.

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Topics: Branding, Strategy

Quick Tip: What Makes A Brand Name Great

September 26,2016 | BY: Kristin Jones

 

What’s in a name? Would Home Depot, or Best Buy, or the “i” empire of iPads, iPods and iPhones “by any other name be just the same”?

Choosing the right name is a key part of any rebranding effort or campaign introduction. It is an art and a science, and is best approached as a team effort with specific objectives and criteria in mind.

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Topics: Branding, Strategy

Why Brand Experiences Fall Short of Expectations

August 31,2016 | BY: Kristin Jones

Branding is one of the most important tasks undertaken by any marketing department, but it is often one of the most misunderstood or overlooked beyond the initial development of a logo, tagline and initial marketing campaign.

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Topics: Branding, Strategy

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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