INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Use Competitor Analysis to Inform Branding Efforts

September 28,2017 | BY: Kristin Jones

Creating a new brand, or developing a new positioning approach for an existing brand, should never be done in a vacuum. It is essential to understand not only your own strengths and weaknesses, but those of your competition as well.

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Topics: Branding, Position Your Brand, Audits

Branding Strategies: Choosing Colors & Fonts (infographics)

September 27,2017 | BY: Kristin Jones

I know we’ve said it many times: A logo is not a brand. And neither is a combination of colors and typography the same as a brand.

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Topics: Branding

Choosing a Branding Agency: Seek Industry Experience

September 07,2017 | BY: Kristin Jones

Creating, or recreating, a brand position is a big undertaking, requiring internal and external research, data analysis, and concept development of everything from messaging to visual components. It is something only the largest marketing departments are equipped to tackle alone.

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Topics: Branding, Planning

On Purple Cows, Sliced Bread and Being Remarkable (video)

August 02,2017 | BY: Kristin Jones

What makes a service or a product or even an idea a winner?

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Topics: Branding, Strategy

Take the Next Step on Your Big Ideas

April 26,2017 | BY: Kristin Jones

Have you ever had a great big idea, but didn’t know how to make it a reality? Have you let opportunities slip by where you could have offered a perspective and input that would have made a difference?

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Topics: Branding, Strategy

Quick Tip: Don’t Forget Buyer Personas

April 24,2017 | BY: Kristin Jones

There are a lot of moving parts to keep track of when creating a new brand identity.

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Topics: Branding, Personas

Choosing an Branding Agency Partner: Red Flags to Watch For

April 20,2017 | BY: Kristin Jones

In the last few weeks, I’ve gone over a few important things to keep in mind when choosing a marketing agency with which to partner, particularly when you are tackling a branding project.

Choosing a Branding Agency: Know What You Need

Choosing a Branding Agency: Are You Asking the Right Questions

Sometimes, even if you already have a relationship established with a marketing agency partner, you need to watch for red flags that may signal something is wrong or missing. When you pick up on one of these signals, it’s time to take a look at whether you are really getting what you need.

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Topics: Branding, Planning

Match Marketing Content to the Brain’s Behavior

April 19,2017 | BY: Kristin Jones

Planning your inbound marketing content starts with an overall strategy, but then involves determining precisely how to present each message or collection of information.

Improve the results of your content by considering how your intended customer’s brain processes different formats.

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Topics: Branding, Personas

Choosing a Branding Agency: Are You Asking The Right Questions?

April 18,2017 | BY: Kristin Jones

Developing a complete brand identity is typically a task corporate marketing departments look for help executing. It takes a lot of time and expertise, and an outside perspective can be helpful in breaking away from simply doing what you’ve always done.

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Topics: Branding, Inbound Marketing

Choosing a Branding Agency: Know What You Need

April 11,2017 | BY: Kristin Jones

Whether you are launching a new business or new product or looking to rejuvenate a brand identity that is no longer delivering, chances are your marketing team is going to be searching for a partner agency to develop that new brand concept.

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Topics: Branding, Planning

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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