A blog dedicated to advancing inbound marketing and PR


Most Used Marketing Resources From the Inbound Learning Library

December 13,2017 | BY: Kristin Jones

When working with our inbound marketing clients, we stress the importance of providing content their prospects can use — educational, helpful, or inspirational materials as downloadable offers.

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Topics: Planning, Learn

Quick Marketing Tip: Take Time to Learn

December 11,2017 | BY: Kristin Jones

In some companies, the end of the year is a mad rush to the finish. In others, the time around the holidays, especially the last week of the year when many take extra days off to spend time with family, can be a great time to settle in and catch up on organizing your desk, cleaning out cluttered inboxes, and reading the blogs and news articles you’ve been pinning or bookmarking for “someday.”

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Topics: Planning, Learn

Quick Marketing Tip: Keep Blogging!

December 05,2017 | BY: Kristin Jones

As the year enters the last month, it can be tempting to slow up a bit and take a break. But consistency is an essential element in fueling your inbound marketing machine.

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Topics: Blog, Planning

2018 Marketing Plan: It's Time for the Year-End Push

November 06,2017 | BY: Kristin Jones

Is your 2018 marketing plan detailed and ready to go, just a few sketchy ideas of topics and target audiences, or a blank sheet? If you are facing one of the last two answers, there is still time before year’s end to schedule a daylong or half-day strategy session to get ready to rock your next year.

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Topics: Planning, Strategy

Are You Truly Doing Inbound Marketing?

November 02,2017 | BY: Kristin Jones

With the internet as a primary information source nearing 25 years in existence (Google turns 20 in September 2018), it seems unnecessary to give marketing strategies labels specific to that platform. After all, EVERYONE is online in some form, right?

Yet, we still do specify a few distinct areas of marketing, and for good reason. Not all online marketing is created equal.

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Topics: Planning, Inbound Marketing, Strategy, HubSpot

What Matters Most in Search Rankings? (SEO infographic)

September 22,2017 | BY: Kristin Jones

We know that SEO is in many ways a moving target. As soon as you optimize your website for what you think is the latest change to search algorithms, the search engines change them up again.

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Topics: Planning, Strategy

Use This Year’s Marketing Budget to Jumpstart Next Year’s Success

September 21,2017 | BY: Kristin Jones

We are about to enter Q4, which means a whole new year is really just around the corner. Are you one of those marketing managers looking for a way to use what remains of your 2017 budget to augment your 2018 efforts?  

After all, many businesses have a “use it or lose it” philosophy—if you have extra spending authority left at the end of year, it must mean you don’t need that much, and you will find your budget being cut.

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Topics: Planning, Strategy

5 Secrets for Using Audits to Uncover Marketing Mistakes, Develop Marketing Plan for 2018

September 19,2017 | BY: Kristin Jones

Do you know what elements of your marketing strategy are succeeding, and which ones are failing to meet expectations? Do you know which channels bring in the most leads, and even more importantly, the most customers? Do you know where you need to fix problems that could be costing you money and results?

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Topics: Planning, Strategy, Audits

Quick Tip: Expect These 9 Answers from a Media Audit

September 18,2017 | BY: Kristin Jones

PR and marketing professionals work in a world that can be hard to quantify and measure. While public opinions are an ever-changing target, there are a few specific answers you can and should expect from a media audit.

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Topics: Planning, Strategy

6 Crucial Decisions To Make About Your Inbound Campaigns

September 14,2017 | BY: Kristin Jones

As tempting as it can be to jump into content creation anytime a great idea comes along, creating effective inbound marketing campaigns that draw new leads to your website and harness the power of both marketing and PR requires strategic thinking and advanced planning.

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Topics: Planning, Inbound Marketing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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