A blog dedicated to advancing inbound marketing and PR


Create A Great Customer Persona [downloadable sample]

February 13,2018 | BY: Kristin Jones

One of the first questions to consider when creating a marketing strategy or any individual piece of content to fuel that strategy should be this:
Who am I trying to reach?

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Topics: Planning, Personas

How to Create Insightful & Actionable Buyer Personas

January 17,2018 | BY: Kristin Jones

Who are your customers? What are their needs? How do they like to get information? What is most important to them in making a purchase decision? What prevents them from buying?

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Topics: Planning, Personas

Marketing Tip: Document Your Business Blog Strategy

January 08,2018 | BY: Kristin Jones


One of the biggest mistakes I see companies make when they decide to start a business blog is failing to plan and document how they will use the blog, what it will look like, and what they want the blog to accomplish.

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Topics: Blog, Planning, Strategy

Looking Ahead: Inspiration for Marketing (and Life) in 2018

December 22,2017 | BY: Kristin Jones

As I write this final blog post of 2017, here at JONES we are preparing to take a couple of days at the end of the year for an intense huddle to review our 2017 efforts and flesh out the final details of our content and campaign plans for 2018. 

By setting aside the day-to-day of blog writing and emails, we can focus fully on what is coming next.

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Topics: Branding, Planning, Strategy

If Content Marketing Were a Cocktail Party …

December 20,2017 | BY: Kristin Jones

New Year’s Eve is just around the corner, and who doesn’t love a party? Of course, if you are hosting, you want to make the right impression and offer a range of beverages to suit all of your guests’ tastes.

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Topics: Planning, Strategy, Infographics

Most Used Marketing Resources From the Inbound Learning Library

December 13,2017 | BY: Kristin Jones

When working with our inbound marketing clients, we stress the importance of providing content their prospects can use — educational, helpful, or inspirational materials as downloadable offers.

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Topics: Planning, Learn

Quick Marketing Tip: Take Time to Learn

December 11,2017 | BY: Kristin Jones

In some companies, the end of the year is a mad rush to the finish. In others, the time around the holidays, especially the last week of the year when many take extra days off to spend time with family, can be a great time to settle in and catch up on organizing your desk, cleaning out cluttered inboxes, and reading the blogs and news articles you’ve been pinning or bookmarking for “someday.”

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Topics: Planning, Learn

Quick Marketing Tip: Keep Blogging!

December 05,2017 | BY: Kristin Jones

As the year enters the last month, it can be tempting to slow up a bit and take a break. But consistency is an essential element in fueling your inbound marketing machine.

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Topics: Blog, Planning

2018 Marketing Plan: It's Time for the Year-End Push

November 06,2017 | BY: Kristin Jones

Is your 2018 marketing plan detailed and ready to go, just a few sketchy ideas of topics and target audiences, or a blank sheet? If you are facing one of the last two answers, there is still time before year’s end to schedule a daylong or half-day strategy session to get ready to rock your next year.

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Topics: Planning, Strategy

Are You Truly Doing Inbound Marketing?

November 02,2017 | BY: Kristin Jones

With the internet as a primary information source nearing 25 years in existence (Google turns 20 in September 2018), it seems unnecessary to give marketing strategies labels specific to that platform. After all, EVERYONE is online in some form, right?

Yet, we still do specify a few distinct areas of marketing, and for good reason. Not all online marketing is created equal.

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Topics: Planning, Inbound Marketing, Strategy, HubSpot


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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