A blog dedicated to advancing inbound marketing and PR


Do You Really Know How to Motivate Your Marketing Team?

March 22,2017 | BY: Kristin Jones

Everyone loves incentives, right? When you are among the best, you get a bonus, and that should improve motivation. And, therefore, improving productivity.

Not necessarily.

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Topics: Planning, Strategy

Quick Tip: Take Branding Beyond the Marketing Department

March 20,2017 | BY: Kristin Jones

Brand development is marketing’s job, right?

Yes and no. The marketing department is typically tasked with developing the brand identity, creating the materials and content to promote that identity, and building it up. But the marketing team can’t do it alone.

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Topics: Branding, Planning

What It Takes to Create Content Marketing

March 15,2017 | BY: Kristin Jones

Content is key to today’s marketing environment, but creating it is consistently cited as one of the greatest challenges marketers face.


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Topics: Planning, Content

Marketing Team Leaders vs. Bosses (Infographic)

March 08,2017 | BY: Kristin Jones

How would you describe the person you report to now? A leader or your boss? How would your team describe you?

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Topics: Planning, Strategy

Secrets to Building Your Brand Through Inbound Marketing

March 07,2017 | BY: Kristin Jones

A strong brand identity and the philosophy behind inbound marketing are perfectly matched to create marketing growth that is greater than the sum of the two parts.

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Topics: Planning, Inbound Marketing

Quick Tip: 4 Elements Your Inbound Marketing Campaign Plans Need

February 27,2017 | BY: Kristin Jones

As you plan out your inbound marketing campaigns for the next month or next year, each campaign needs to be crafted around four essential elements, all of which work together to attract visitors to your website, convert them into leads, and nurture those leads toward a sale.

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Topics: Planning, Inbound Marketing

Are Your Habits Helping You Succeed In Your Marketing Job?

February 22,2017 | BY: Kristin Jones

Success—in business or in life in general—isn’t a matter of luck, though sometimes luck plays a role. Instead, most of today’s most successful people prepare themselves to make the most of whatever luck comes their way by cultivating habits that lead to success.

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Topics: Planning, Strategy

Quick Tip: 10 Ways to Use Research Results In Marketing Content

February 20,2017 | BY: Kristin Jones

Conducting original research is a big undertaking, requiring a sizeable investment of time and resources, so you don’t want to ever let the results of your research go to waste.

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Topics: Planning, Content

Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)

February 17,2017 | BY: Kristin Jones

As marketers, we understand the laws of supply and demand, right? At the moment, there is a huge gap between supply and demand in the marketing field. The skills most sought-after by those hiring marketers are hard to find amongst the current field of candidates.

Take a look at these findings from Vennage to see what skill you may want to consider developing if you are hunting for a new job.

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Topics: Planning, Analytics

How Business Blogging Drives Website Growth (Or What We Love About Business Blogs)

February 14,2017 | BY: Kristin Jones

One of the key tools at the heart of successful inbound marketing is the business blog.

Business blogging provides content to reach prospects, leads and customers with information they want and need. It establishes your position as a leader in your industry. And it links readers to the offers that convert them into leads.

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Topics: Blog, Planning


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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