INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Getting Stuck on Negative Thoughts Seems to Be Human Nature

June 21,2017 | BY: Kristin Jones

Whether you are tackling a big job, crafting the perfect messaging for your next inbound marketing campaign, or challenging yourself to achieve a significant personal goal, how you present information—to yourself or an external audience—makes a difference.

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Topics: Planning, Inbound Marketing

How to Succeed with HubSpot: What You Need to Do the First Year

June 16,2017 | BY: Kristin Jones

Have you recently taken the plunge and signed up with HubSpot or another marketing automation service with high hopes for increasing your efficiency and effectiveness? Or are you considering making that investment soon?

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Topics: Planning, HubSpot

2017 Inbound Marketing Goals: Are You Reaching Them?

June 14,2017 | BY: Kristin Jones

Now that you are nearly five months into the year, it’s a great time to review your goals for 2017 and see how much progress you’ve made toward addressing them.

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Topics: Planning, Inbound Marketing

3 Reasons HubSpot Isn’t Working For You

June 08,2017 | BY: Kristin Jones

Marketing automation with use of inbound marketing technology is growing rapidly, and many companies sign on thinking they will see website traffic, leads and sales quickly increase. 

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Topics: Planning, HubSpot

7 Reasons You Shouldn’t Have a Business Blog

June 06,2017 | BY: Kristin Jones

Writing, maintaining and maximizing a business blog is a lot of work. There’s a calendar to plan, keywords to manage, blog promotion to coordinate, …

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Topics: Blog, Planning

Inbound Marketing Preferences by Industry (infographic)

April 28,2017 | BY: Kristin Jones

While inbound marketing is rapidly becoming the dominant approach, especially for B2B marketers, there are still significant differences from industry to industry, as shown in the 2016 State of Inbound report from JONES’ partner HubSpot.

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Topics: Planning, Inbound Marketing

Choosing an Branding Agency Partner: Red Flags to Watch For

April 20,2017 | BY: Kristin Jones

In the last few weeks, I’ve gone over a few important things to keep in mind when choosing a marketing agency with which to partner, particularly when you are tackling a branding project.

Choosing a Branding Agency: Know What You Need

Choosing a Branding Agency: Are You Asking the Right Questions

Sometimes, even if you already have a relationship established with a marketing agency partner, you need to watch for red flags that may signal something is wrong or missing. When you pick up on one of these signals, it’s time to take a look at whether you are really getting what you need.

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Topics: Branding, Planning

Quick Tip: Signs You May Need A Communications Agency

April 17,2017 | BY: Kristin Jones

Fully committing to inbound marketing means taking on a new way of thinking and doing things, from initial strategy development through content creation and promotion, and lead nurturing. If you are finding that it is more than you can tackle with just your current staff, you aren’t alone.

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Topics: Planning, Content

Top Characteristics of Successful Business Blogs

April 12,2017 | BY: Kristin Jones

More and more businesses are recognizing the potential in using a business blog, but not all are realizing the results of that potential.

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Topics: Blog, Planning

Choosing a Branding Agency: Know What You Need

April 11,2017 | BY: Kristin Jones

Whether you are launching a new business or new product or looking to rejuvenate a brand identity that is no longer delivering, chances are your marketing team is going to be searching for a partner agency to develop that new brand concept.

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Topics: Branding, Planning

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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