INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Inbound Marketing Preferences by Industry (infographic)

April 28,2017 | BY: Kristin Jones

While inbound marketing is rapidly becoming the dominant approach, especially for B2B marketers, there are still significant differences from industry to industry, as shown in the 2016 State of Inbound report from JONES’ partner HubSpot.

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Topics: Planning, Inbound Marketing

Choosing an Branding Agency Partner: Red Flags to Watch For

April 20,2017 | BY: Kristin Jones

In the last few weeks, I’ve gone over a few important things to keep in mind when choosing a marketing agency with which to partner, particularly when you are tackling a branding project.

Choosing a Branding Agency: Know What You Need

Choosing a Branding Agency: Are You Asking the Right Questions

Sometimes, even if you already have a relationship established with a marketing agency partner, you need to watch for red flags that may signal something is wrong or missing. When you pick up on one of these signals, it’s time to take a look at whether you are really getting what you need.

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Topics: Branding, Planning

Quick Tip: Signs You May Need A Communications Agency

April 17,2017 | BY: Kristin Jones

Fully committing to inbound marketing means taking on a new way of thinking and doing things, from initial strategy development through content creation and promotion, and lead nurturing. If you are finding that it is more than you can tackle with just your current staff, you aren’t alone.

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Topics: Planning, Content

Top Characteristics of Successful Business Blogs

April 12,2017 | BY: Kristin Jones

More and more businesses are recognizing the potential in using a business blog, but not all are realizing the results of that potential.

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Topics: Blog, Planning

Choosing a Branding Agency: Know What You Need

April 11,2017 | BY: Kristin Jones

Whether you are launching a new business or new product or looking to rejuvenate a brand identity that is no longer delivering, chances are your marketing team is going to be searching for a partner agency to develop that new brand concept.

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Topics: Branding, Planning

Do You Really Know How to Motivate Your Marketing Team?

March 22,2017 | BY: Kristin Jones

Everyone loves incentives, right? When you are among the best, you get a bonus, and that should improve motivation. And, therefore, improving productivity.

Not necessarily.

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Topics: Planning, Strategy

Quick Tip: Take Branding Beyond the Marketing Department

March 20,2017 | BY: Kristin Jones

Brand development is marketing’s job, right?

Yes and no. The marketing department is typically tasked with developing the brand identity, creating the materials and content to promote that identity, and building it up. But the marketing team can’t do it alone.

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Topics: Branding, Planning

What It Takes to Create Content Marketing

March 15,2017 | BY: Kristin Jones

Content is key to today’s marketing environment, but creating it is consistently cited as one of the greatest challenges marketers face.

Why?

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Topics: Planning, Content

Marketing Team Leaders vs. Bosses (Infographic)

March 08,2017 | BY: Kristin Jones

How would you describe the person you report to now? A leader or your boss? How would your team describe you?

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Topics: Planning, Strategy

Secrets to Building Your Brand Through Inbound Marketing

March 07,2017 | BY: Kristin Jones

A strong brand identity and the philosophy behind inbound marketing are perfectly matched to create marketing growth that is greater than the sum of the two parts.

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Topics: Planning, Inbound Marketing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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