A blog dedicated to advancing inbound marketing and PR


What Matters Most in Search Rankings? (SEO infographic)

September 22,2017 | BY: Kristin Jones

We know that SEO is in many ways a moving target. As soon as you optimize your website for what you think is the latest change to search algorithms, the search engines change them up again.

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Topics: Planning, Strategy

Use This Year’s Marketing Budget to Jumpstart Next Year’s Success

September 21,2017 | BY: Kristin Jones

We are about to enter Q4, which means a whole new year is really just around the corner. Are you one of those marketing managers looking for a way to use what remains of your 2017 budget to augment your 2018 efforts?  

After all, many businesses have a “use it or lose it” philosophy—if you have extra spending authority left at the end of year, it must mean you don’t need that much, and you will find your budget being cut.

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Topics: Planning, Strategy

5 Secrets for Using Audits to Uncover Marketing Mistakes, Develop Marketing Plan for 2018

September 19,2017 | BY: Kristin Jones

Do you know what elements of your marketing strategy are succeeding, and which ones are failing to meet expectations? Do you know which channels bring in the most leads, and even more importantly, the most customers? Do you know where you need to fix problems that could be costing you money and results?

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Topics: Planning, Strategy, Audits

Quick Tip: Expect These 9 Answers from a Media Audit

September 18,2017 | BY: Kristin Jones

PR and marketing professionals work in a world that can be hard to quantify and measure. While public opinions are an ever-changing target, there are a few specific answers you can and should expect from a media audit.

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Topics: Planning, Strategy

6 Crucial Decisions To Make About Your Inbound Campaigns

September 14,2017 | BY: Kristin Jones

As tempting as it can be to jump into content creation anytime a great idea comes along, creating effective inbound marketing campaigns that draw new leads to your website and harness the power of both marketing and PR requires strategic thinking and advanced planning.

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Topics: Planning, Inbound Marketing

Choosing a Branding Agency: Seek Industry Experience

September 07,2017 | BY: Kristin Jones

Creating, or recreating, a brand position is a big undertaking, requiring internal and external research, data analysis, and concept development of everything from messaging to visual components. It is something only the largest marketing departments are equipped to tackle alone.

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Topics: Branding, Planning

5 Ways to Maximize HubSpot and Your End-of-Year Budget Surplus

September 05,2017 | BY: Kristin Jones

Fourth quarter is just around the corner, and for many marketing directors that means find that final project that will use up any remaining budget surplus for the year. With many companies following a “use it or lose it” philosophy, it’s vital to find ways of using your budget and proving ROI of your marketing efforts.

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Topics: Planning, Strategy

Quick Tip: Target Your Marketing With Detailed Customer Personas

September 04,2017 | BY: Kristin Jones

Pop quiz: Who is your best customer?

5 … 4 …. 3 … 2 …

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Topics: Planning, Personas

Content Marketing Tips From Your Customers (infographic)

September 01,2017 | BY: Kristin Jones

Nearly half of all B2B buyers surveyed by DemandGen recently say they are relying more on content for their purchase research this year than they did a year ago.

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Topics: Planning, Content

5 Marketing Content Mistakes to Avoid

August 23,2017 | BY: Kristin Jones

Inbound marketing efforts hinge on creating great content—the kind of content that attracts visitors, draws readers in, and gives them a reason to look to your business for solutions.

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Topics: Planning, Content


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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