A blog dedicated to advancing inbound marketing and PR


Are Your Habits Helping You Succeed In Your Marketing Job?

February 22,2017 | BY: Kristin Jones

Success—in business or in life in general—isn’t a matter of luck, though sometimes luck plays a role. Instead, most of today’s most successful people prepare themselves to make the most of whatever luck comes their way by cultivating habits that lead to success.

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Topics: Planning, Strategy

Quick Tip: 10 Ways to Use Research Results In Marketing Content

February 20,2017 | BY: Kristin Jones

Conducting original research is a big undertaking, requiring a sizeable investment of time and resources, so you don’t want to ever let the results of your research go to waste.

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Topics: Planning, Content

Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)

February 17,2017 | BY: Kristin Jones

As marketers, we understand the laws of supply and demand, right? At the moment, there is a huge gap between supply and demand in the marketing field. The skills most sought-after by those hiring marketers are hard to find amongst the current field of candidates.

Take a look at these findings from Vennage to see what skill you may want to consider developing if you are hunting for a new job.

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Topics: Planning, Analytics

How Business Blogging Drives Website Growth (Or What We Love About Business Blogs)

February 14,2017 | BY: Kristin Jones

One of the key tools at the heart of successful inbound marketing is the business blog.

Business blogging provides content to reach prospects, leads and customers with information they want and need. It establishes your position as a leader in your industry. And it links readers to the offers that convert them into leads.

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Topics: Blog, Planning

Inbound Marketing’s Biggest Benefits When You Do It Right

February 09,2017 | BY: Kristin Jones

It may seem that everyone is using content marketing, digital marketing or marketing automation. But not everyone is doing it well. None of those tools is sufficient on its own.

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Topics: Planning, Inbound Marketing

What To Expect From Your Inbound Marketing Agency

January 26,2017 | BY: Kristin Jones

Is your inbound marketing agency meeting your expectations?

If you have been working with an agency for a few months or longer, by now you should be feeling good about the work they are doing for your marketing team. If something seems amiss, it’s time to investigate where there are gaps or misunderstandings and determine how to start getting the results you deserve.

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Topics: Planning, Inbound Marketing

How to Turn Your Content Ideas Into Complete Marketing Campaigns

January 17,2017 | BY: Kristin Jones

We know that the future of marketing is content.

In fact, 73 percent of respondents to a Content Marketing Institute survey indicated that content marketing is an ongoing part of their overall marketing strategy, not just a single marketing campaign.

But it isn’t enough to just create content—videos, and ebooks, and calculators, and templates—and put it out there. Your content needs to have a purpose.

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Topics: Planning, Content

5 Steps to Finding the Perfect Landing Page

January 05,2017 | BY: Kristin Jones

How do you KNOW that you’ve created the right landing page for your offer and your audience? Even if you’ve followed all of the best practices, could it be better?

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Topics: Landing Pages, Planning

10 Tips To Stop Wasting Time in Meetings

January 04,2017 | BY: Kristin Jones

How many hours will you spend in meetings this week? Now, how much of that time will actually be productive?

Chances are the second answer is a fraction of the first. Make 2017 the year you change that.

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Topics: Planning, Strategy

What Is Your 2017 Marketing Resolution?

December 28,2016 | BY: Kristin Jones

With a new year just around the corner, and maybe a quiet office this week between holidays, today is a great time to sit back and think over the things you did well this year and those things you want to improve for 2017. What old habits do you want to shed, and which new ones are you hoping to foster?

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Topics: Planning, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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