INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

PR Agency Outlook: Fewer Exclusive Relationships (infographic)

August 18,2017 | BY: Kristin Jones

The days of companies working with a single, dedicated public relations agency seem to be numbered. Fewer than 20 percent of PR departments currently say they rely on a single agency of record, with more than a third saying they expect to increase the number they work with in the future.

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Topics: Public Relations, Writing

Client Success: How Bylined Article Placement Drives Web Traffic

August 17,2017 | BY: Kristin Jones

Healthcare management firm Primaris, based in Columbia, Mo., has worked with JONES to master the art of creating complete inbound marketing campaigns that employ both marketing content and tools traditionally used by public relations departments to increase website traffic and downloads of gated offers.

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Topics: Public Relations, Writing

Secrets to Successful Ghostwriting for PR and Marketing

August 15,2017 | BY: Kristin Jones

Much marketing content is created without a need for a named “author.” Social media posts on corporate or brand accounts, website copy, email newsletters, and more, are simply from your company or brand.

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Topics: Public Relations, Writing

PR Trends for the Future (infographic)

August 11,2017 | BY: Kristin Jones

Digital storytelling tops the list of trends that will impact public relations and marketing in the future, according to the USC Annenberg School for Communication and Journalism.

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Topics: Inbound Marketing, Public Relations

Quick Tip: Contributing a Bylined Article Is Just The Beginning

August 07,2017 | BY: Kristin Jones

Public relations pros have long understood the value of contributing bylined articles to industry publications to build the authority and awareness of their brand and company executives. And at one time, all of the effort that went into creating a great bylined article might have yielded only that.

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Topics: Public Relations, marketing

The Future of PR & Marketing (infographic)

August 04,2017 | BY: Kristin Jones

What do you consider yourself to be? A marketer? A public relations professional? A social media manager? A content specialist? An advertising executive? Or just a “communicator”?

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Topics: Public Relations, marketing

Rethinking Bylined Articles: Turning PR into Marketing

August 03,2017 | BY: Kristin Jones

A merger of marketing and public relations is coming, and both departments can see it. According to a USC Annenberg School for Communications and Journalism report, nearly half of PR pros and more than 60 percent of marketers say the two departments will become more closely aligned in the next five years.

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Topics: Public Relations, Strategy

Media & Marketing Audits In Action

October 13,2016 | BY: Kristin Jones

 

Planning successful marketing and public relations campaign starts with knowing your brand’s current standing and with knowing the direction of the conversation in your industry. That information comes from conducting media, marketing and messaging audits.

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Topics: Inbound Marketing, Public Relations

Proud to Be A Partner: Congratulations, West, on 30 Years!

October 12,2016 | BY: Kristin Jones

 

We love a good party, and 30 years in business is definitely a mark to be celebrated. Congratulations to our partner, West Corporation on reaching the 30-year mark.

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Topics: Inbound Marketing, Public Relations

A Dozen Items Every Media Audit Should Include

October 04,2016 | BY: Kristin Jones

 

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

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Topics: Public Relations, Strategy

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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