A blog dedicated to advancing inbound marketing and PR


Media Audit: 10 Essential Topics PR Pros Should Address

March 20,2018 | BY: Kristin Jones

To win support and funding for public relations programs, earn recognition for PR as a driving business force, and maintain the industry’s integrity, PR professionals need to ensure clients and executives understand the business value PR brings to the table. 

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Topics: Public Relations, Audits

How Conducting a Media Audit Can Help You Triumph Over Competitors

March 15,2018 | BY: Kristin Jones

Every PR pro knows it: In any competitive environment you need to keep score in order to know where you stand. After all, if you don’t know whether you’re leading or falling behind, you have no opportunity to change the game plan, make substitutions, or improve your strategy – making it tough to beat the competition.

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Topics: Public Relations, Analyze, Audits

Communications Cross-Over: Building Blog Posts Around Bylined Articles

January 17,2018 | BY: Kristin Jones

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

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Topics: Public Relations, Writing, Blogging, Bylined Articles

Marketing Tip: Link Contributed Articles to Your Business Blog

January 15,2018 | BY: Kristin Jones

One of the keys to successful content marketing is to remember that all of your content matters. And it should all work together to achieve corporate goals, meaning PR and marketing must move away from traditional silos and isolated efforts.

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Topics: Public Relations, Blogging

What Journalists Want in PR Pitches & Press Releases (infographic)

September 15,2017 | BY: Kristin Jones

Want to know a journalist’s biggest pet peeve about press releases?

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Topics: Public Relations, Writing

Quick Tip: Promote Bylined Articles to Maximize Exposure

August 28,2017 | BY: Kristin Jones

While one of the key benefits of placing bylined articles in industry publications is the exposure you gain for your company and executives, don’t rely strictly on the media out for promotion of the article.

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Topics: Public Relations, Writing

PR Agency Outlook: Fewer Exclusive Relationships (infographic)

August 18,2017 | BY: Kristin Jones

The days of companies working with a single, dedicated public relations agency seem to be numbered. Fewer than 20 percent of PR departments currently say they rely on a single agency of record, with more than a third saying they expect to increase the number they work with in the future.

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Topics: Public Relations, Writing

Client Success: How Bylined Article Placement Drives Web Traffic

August 17,2017 | BY: Kristin Jones

Healthcare management firm Primaris, based in Columbia, Mo., has worked with JONES to master the art of creating complete inbound marketing campaigns that employ both marketing content and tools traditionally used by public relations departments to increase website traffic and downloads of gated offers.

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Topics: Public Relations, Writing

Secrets to Successful Ghostwriting for PR and Marketing

August 15,2017 | BY: Kristin Jones

Much marketing content is created without a need for a named “author.” Social media posts on corporate or brand accounts, website copy, email newsletters, and more, are simply from your company or brand.

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Topics: Public Relations, Writing

PR Trends for the Future (infographic)

August 11,2017 | BY: Kristin Jones

Digital storytelling tops the list of trends that will impact public relations and marketing in the future, according to the USC Annenberg School for Communication and Journalism.

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Topics: Inbound Marketing, Public Relations


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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