A blog dedicated to advancing inbound marketing and PR


Media & Marketing Audits In Action

October 13,2016 | BY: Kristin Jones


Planning successful marketing and public relations campaign starts with knowing your brand’s current standing and with knowing the direction of the conversation in your industry. That information comes from conducting media, marketing and messaging audits.

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Topics: Inbound Marketing, Public Relations

Proud to Be A Partner: Congratulations, West, on 30 Years!

October 12,2016 | BY: Kristin Jones


We love a good party, and 30 years in business is definitely a mark to be celebrated. Congratulations to our partner, West Corporation on reaching the 30-year mark.

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Topics: Inbound Marketing, Public Relations

A Dozen Items Every Media Audit Should Include

October 04,2016 | BY: Kristin Jones


Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

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Topics: Public Relations, Strategy

Put PR Content To Work For Sales With QR Codes

May 13,2016 | BY: Kristin Jones


Public relations and sales are on parallel paths much of the time. Each providing information, but without often crossing over to influence the effectiveness of the other. That shouldn’t be the case.

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Topics: Public Relations, Content

Real Life Stories of Leveraging Earned Media for Marketing Success

April 19,2016 | BY: Kristin Jones


Once upon a time, the PR department was in charge of “earning” media coverage, and marketing/advertising paid for exposure. When large organizations have deep pockets to pay for that approach, it can work well (though not as well as it used to - hence the rise of inbound marketing).

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Topics: Public Relations, Content

8 Ways Your Marketing Department Can Repurpose Content From The PR Team

March 15,2016 | BY: Kristin Jones

Successful content marketing is not the result of your marketing department working in isolation. Content or inbound marketing requires crossing, or even erasing, those lines separating marketing from public relations and from sales.

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Topics: Public Relations, Content

PR & Marketing Need to Share Content Responsibilities

February 03,2016 | BY: Kristin Jones

Content crosses borders within an organization. Public relations, marketing and sales all play a role in developing content, and it all needs to be considered together.

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Topics: Public Relations, Strategy

Put PR Results At the Point of Sale

January 08,2016 | BY: Kristin Jones

Driving sales is no longer solely the responsibility of your marketing department and sales team. With a greater demand from consumers for information, and a blurring of the lines amongst corporate communicators, traditional public relations materials have a place at the sales table.

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Topics: Sales Funnel, Public Relations, Content

Take Your Content Strategy Beyond the Blog

September 09,2015 | BY: Kristin Jones


Strategies are wonderful things. They provide the blueprints we need to ensure that day-to-day tasks are completed and fall into place. Your blog calendar is one form of strategy; a list of planned email blasts is another. But are you stepping back far enough to see the big picture?

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Topics: Blog, Inbound Marketing, Public Relations, Content, Strategy

How PR Fits Into the Marketing Puzzle

August 25,2015 | BY: Kristin Jones


The lines are blurring. Back in the days of Mad Men, or even just 15 or 20 years ago, there was a fairly distinct line between marketing’s advertising efforts and public relations, both in the minds of the public and in the hallways of corporate America.

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Topics: Sales Funnel, Lead Generation, Social Media, Blog, Inbound Marketing, Public Relations, Content, Strategy, Presentations, Speaking


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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