A blog dedicated to advancing inbound marketing and PR


Don’t Let Your Small Business Make These Website Mistakes

March 16,2018 | BY: Kristin Jones

When was the last time you took a close look at your business website? Last week? Last month? Or maybe when you first had it created, what was it now? 6 years ago?

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Topics: SEO, Website

10 Tips To Improve Your Local SEO

March 14,2018 | BY: Kristin Jones

Most small businesses will never be competitive with the giants when it comes to generic searches. Brands like Brooks and Nike, or major online retailers like Zappos and Running Warehouse, are going to come out on nearly any search for “running shoes,” with the local sporting goods store down the street struggling to hit the first page.

But when potential customers include a local geographic reference in their search, the small business has a chance to rise to the top, if they have paid attention to their on-page SEO.

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Topics: SEO, Website

3 Rules for Earning High Quality Backlinks That Boost SEO

March 13,2018 | BY: Kristin Jones

With Google’s search algorithms increasingly weighting page rankings toward factors like user signals, such as time on site or pages visited, and authority from backlinks, rather than simply keyword placement, it is important to consider how to earn backlinks to your website and its content.

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Topics: SEO, Website, Content Creation

7 Business Blog SEO Tricks

January 09,2018 | BY: Kristin Jones

Many of the tips we have covered over the last few years about using a business blog for inbound marketing have focused on broad concepts, strategy, and overall guidelines. But today, I want to focus in on a few specific steps you should be taking with every post you write, to boost the searchability of your content.

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Topics: SEO, Blog, Writing

Write for Readers, Not Search Engines, to Boost Blog SEO

January 04,2018 | BY: Kristin Jones

Traditionally, a key element in optimizing web pages, including business blog posts, for organic search has been ensuring that targeted key words appear in specific locations on the page.

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Topics: SEO, Blog, Writing

16 Top Tips for On-Page SEO (infographic)

September 06,2017 | BY: Kristin Jones

“I just don’t have time to worry about SEO.” — said no successful marketer ever.

You know that maximizing your website’s search engine results placement (SERP) is a key to getting found on a web that hosts 1.2 billion+ websites (and growing). While many different elements factor into search results, on-page signals impact both directly and indirectly by providing specific topic-related information and by attracting and keeping views, which search engines also use to determine their rankings.

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Topics: SEO, Website

75 Steps to SEO Success (infographic)

July 19,2017 | BY: Kristin Jones

With so many different variable impacting search rankings, SEO success can sometimes feel like voodoo—no one really understands how it works. Or maybe, instead of sticking pins in a doll, you feel like you’re throwing darts into space without knowing where the target is.

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Topics: SEO, Planning

Pinterest and Keywords: Leverage the Long Tail Keywords

April 25,2017 | BY: Kristin Jones

With more than 75 billion pins on Pinterest as of September 2017 and 5 million more being added every day, how can you make yours stand out?

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Topics: SEO, Social Media

26 SEO Terms Every Marketer Should Know (Infographic)

February 15,2017 | BY: Kristin Jones

Meta tags. Algorithms. Long tail keywords. Unnatural links.

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Topics: SEO, Website

Anatomy of a Search Optimized Webpage

February 07,2017 | BY: Kristin Jones

Websites and the individual pages that are a part of each site contain dozens of different elements, pieces and parts, each essential to some aspect of the website’s functioning and success. But when it comes to search engine optimization (SEO) and making individual pages findable to the people you most want to see them, these 10 are the ones to focus on.

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Topics: SEO, Website


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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