A blog dedicated to advancing inbound marketing and PR


Pinterest and Keywords: Leverage the Long Tail Keywords

April 25,2017 | BY: Kristin Jones

With more than 75 billion pins on Pinterest as of September 2017 and 5 million more being added every day, how can you make yours stand out?

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Topics: SEO, Social Media

26 SEO Terms Every Marketer Should Know (Infographic)

February 15,2017 | BY: Kristin Jones

Meta tags. Algorithms. Long tail keywords. Unnatural links.

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Topics: SEO, Website

Anatomy of a Search Optimized Webpage

February 07,2017 | BY: Kristin Jones

Websites and the individual pages that are a part of each site contain dozens of different elements, pieces and parts, each essential to some aspect of the website’s functioning and success. But when it comes to search engine optimization (SEO) and making individual pages findable to the people you most want to see them, these 10 are the ones to focus on.

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Topics: SEO, Website

Quick Tip: Know Which Long Tail Keywords Drive Traffic and Sales

January 30,2017 | BY: Kristin Jones

In the battle for search engine rankings, not all keywords are created equal. With more than 40,000 searches conducted on Google every second, marketers and SEO experts are constantly seeking to improve those rankings. However, a ranking isn’t always the most important measure of a long tail keyword’s success.

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Topics: SEO, Sales

How to Use Content to Drive Backlinks & Boost SEO

January 18,2017 | BY: Kristin Jones

With more than 40,000 searches on Google every second, building your website’s search ranking is a vital part of being found by the potential customers you are trying to reach.

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Topics: SEO, Content

Fix These 6 Blog Promotion Problems Now!

January 12,2017 | BY: Kristin Jones

Is your blog a well-kept secret? A fantastic source of information that no one knows about? Then it’s time for a change!

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Topics: SEO, Metrics

6 SEO Metrics You Should Be Tracking

January 03,2017 | BY: Kristin Jones

Is marketing an art or a science? Based on emotion or data? Maybe a little bit of both, but the data needs to be the driving force behind decision-making, whether you are determining a budget for the next campaign or making incremental changes to your website to improve SEO.

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Topics: SEO, Metrics

#1 Rule of SEO: Continuously Monitor SERP Rank

October 11,2016 | BY: Kristin Jones


When it comes to search engine optimization, the number of metrics you can track seems never ending: organic search traffic, branded and non-branded search traffic, inbound links, conversion rates from organic search … but it all boils down to these key performance indicators: search engine results page rankings for your targeted keywords.

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Topics: SEO, Website

Common SEO Mistakes That Are Killing Your Search Rankings

September 07,2016 | BY: Kristin Jones

SEO (search engine optimization) is a constant concern in today’s digital environment. If you aren’t topping the search rankings, your website—and therefore, your business—is missing opportunities.

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Topics: SEO, Strategy

The ABCs of SEO: What You Need to Know

August 03,2016 | BY: Kristin Jones

Are you familiar with these 26 terms and tactics that are vital to successfully improving how your website and blog rank in search engines?

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Topics: SEO, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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