A blog dedicated to advancing inbound marketing and PR


16 Top Tips for On-Page SEO (infographic)

September 06,2017 | BY: Kristin Jones

“I just don’t have time to worry about SEO.” — said no successful marketer ever.

You know that maximizing your website’s search engine results placement (SERP) is a key to getting found on a web that hosts 1.2 billion+ websites (and growing). While many different elements factor into search results, on-page signals impact both directly and indirectly by providing specific topic-related information and by attracting and keeping views, which search engines also use to determine their rankings.

Read More

Topics: SEO, Website

75 Steps to SEO Success (infographic)

July 19,2017 | BY: Kristin Jones

With so many different variable impacting search rankings, SEO success can sometimes feel like voodoo—no one really understands how it works. Or maybe, instead of sticking pins in a doll, you feel like you’re throwing darts into space without knowing where the target is.

Read More

Topics: SEO, Planning

Pinterest and Keywords: Leverage the Long Tail Keywords

April 25,2017 | BY: Kristin Jones

With more than 75 billion pins on Pinterest as of September 2017 and 5 million more being added every day, how can you make yours stand out?

Read More

Topics: SEO, Social Media

26 SEO Terms Every Marketer Should Know (Infographic)

February 15,2017 | BY: Kristin Jones

Meta tags. Algorithms. Long tail keywords. Unnatural links.

Read More

Topics: SEO, Website

Anatomy of a Search Optimized Webpage

February 07,2017 | BY: Kristin Jones

Websites and the individual pages that are a part of each site contain dozens of different elements, pieces and parts, each essential to some aspect of the website’s functioning and success. But when it comes to search engine optimization (SEO) and making individual pages findable to the people you most want to see them, these 10 are the ones to focus on.

Read More

Topics: SEO, Website

Quick Tip: Know Which Long Tail Keywords Drive Traffic and Sales

January 30,2017 | BY: Kristin Jones

In the battle for search engine rankings, not all keywords are created equal. With more than 40,000 searches conducted on Google every second, marketers and SEO experts are constantly seeking to improve those rankings. However, a ranking isn’t always the most important measure of a long tail keyword’s success.

Read More

Topics: SEO, Sales

How to Use Content to Drive Backlinks & Boost SEO

January 18,2017 | BY: Kristin Jones

With more than 40,000 searches on Google every second, building your website’s search ranking is a vital part of being found by the potential customers you are trying to reach.

Read More

Topics: SEO, Content

Fix These 6 Blog Promotion Problems Now!

January 12,2017 | BY: Kristin Jones

Is your blog a well-kept secret? A fantastic source of information that no one knows about? Then it’s time for a change!

Read More

Topics: SEO, Metrics

6 SEO Metrics You Should Be Tracking

January 03,2017 | BY: Kristin Jones

Is marketing an art or a science? Based on emotion or data? Maybe a little bit of both, but the data needs to be the driving force behind decision-making, whether you are determining a budget for the next campaign or making incremental changes to your website to improve SEO.

Read More

Topics: SEO, Metrics

#1 Rule of SEO: Continuously Monitor SERP Rank

October 11,2016 | BY: Kristin Jones


When it comes to search engine optimization, the number of metrics you can track seems never ending: organic search traffic, branded and non-branded search traffic, inbound links, conversion rates from organic search … but it all boils down to these key performance indicators: search engine results page rankings for your targeted keywords.

Read More

Topics: SEO, Website


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas