--- title: "Better Emails: One Case Study—And Dozens Of Stats—At A Time" description: "15 Email Optimization Hacks Improve your marketing emails with the tips and insights gleaned from case studies and dozens of stats on everything from open rates and subject lines to video usage and lead generation." image: https://www.jonespr.net/hubfs/Better%20Emails_%20One%20Case%20Study%E2%80%94And%20Dozens%20Of%20Stats%E2%80%94At%20A%20Time.jpg --- [![](https://www.jonespr.net/hubfs/Better%20Emails_%20One%20Case%20Study%E2%80%94And%20Dozens%20Of%20Stats%E2%80%94At%20A%20Time.jpg) ](https://www.jonespr.net/eight-arms-blog/better-emails-one-case-study-and-dozens-of-stats-at-a-time) # Better Emails: One Case Study—And Dozens Of Stats—At A Time BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Better Emails_ One Case Study—And Dozens Of Stats—At A Time](https://www.jonespr.net/hubfs/Better%20Emails_%20One%20Case%20Study%E2%80%94And%20Dozens%20Of%20Stats%E2%80%94At%20A%20Time.jpg) Email is an essential part of an inbound marketing strategy, from promoting your website, blog or other content, to the automated nurturing emails that strengthen the connection between your brand and your leads. 99firms.com compiled 15 email optimizations hacks and the stats to back them up in this [infographic](https://99firms.com/blog/email-marketing-optimization-hacks/) — I’m sure you’ll find a nugget you can use. Then check below the infographic for links to more Inbound Accelerator posts about creating better emails.   - [Improve Lead Nurturing Email Subject Lines: 3 Things To Remember](https://www.jonespr.net/inboundaccelerator/improve-lead-nurturing-email-subject-lines-3-things-to-remember) - [6 Email Elements To Optimize With Split Testing](https://www.jonespr.net/inboundaccelerator/6-email-elements-to-optimize-with-split-testing) - [5 Best Practices For Lead Nurturing Workflows](https://www.jonespr.net/inboundaccelerator/5-best-practices-for-lead-nurturing-workflows) (including email segmentation) - [Lead Nurturing Emails: Personalize, Customize, Guide](https://www.jonespr.net/inboundaccelerator/lead-nurturing-emails-personalize-customize-guide) - [The ROI Of Marketing Automation](https://www.jonespr.net/inboundaccelerator/the-roi-of-marketing-automation) - [Email Marketing Benchmarks: 10 Industries & 5 Tips](https://www.jonespr.net/inboundaccelerator/email-marketing-benchmarks-10-industries-5-tips) - [Do This, Not That For Video In Marketing Emails](https://www.jonespr.net/inboundaccelerator/do-this-not-that-for-video-in-marketing-emails)  ![Email_Marketing_Optimization_Hacks__Case_studies-2](https://www.jonespr.net/hs-fs/hubfs/Email_Marketing_Optimization_Hacks__Case_studies-2.png?width=1043&name=Email_Marketing_Optimization_Hacks__Case_studies-2.png) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![50+ Email Marketing Stats & Tips To Know](https://www.jonespr.net/hs-fs/hubfs/50+%20Email%20Marketing%20Stats%20%26%20Tips%20To%20Know.png?width=352&name=50+%20Email%20Marketing%20Stats%20%26%20Tips%20To%20Know.png) ](https://www.jonespr.net/eight-arms-blog/50-email-marketing-stats-tips-to-know) ### [50+ Email Marketing Stats & Tips To Know](https://www.jonespr.net/eight-arms-blog/50-email-marketing-stats-tips-to-know) [![Lead Nurturing Emails_ 6 Ways To Encourage Engagement](https://www.jonespr.net/hs-fs/hubfs/Lead%20Nurturing%20Emails_%206%20Ways%20To%20Encourage%20Engagement.jpg?width=352&name=Lead%20Nurturing%20Emails_%206%20Ways%20To%20Encourage%20Engagement.jpg) ](https://www.jonespr.net/eight-arms-blog/lead-nurturing-emails-6-ways-to-encourage-engagement) ### [Lead Nurturing Emails: 6 Ways To Encourage Engagement](https://www.jonespr.net/eight-arms-blog/lead-nurturing-emails-6-ways-to-encourage-engagement) [![21 Email Tips for B2B Marketing](https://www.jonespr.net/hs-fs/hubfs/21%20email%20tips%20for%20b2b%20marketing.jpg?width=352&name=21%20email%20tips%20for%20b2b%20marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/b2b-email-marketing-tips) ### [21 Email Tips for B2B Marketing](https://www.jonespr.net/eight-arms-blog/b2b-email-marketing-tips) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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