Creating the Perfect Business Logo (Infographic)

I know I’ve said it a lot: a brand is more than a logo and a tagline, but I also understand that a logo is still a powerful part of the overall brand positioning effort.

A great logo is memorable, conveys emotion, and reinforces the brand image you are also building with content and customer service. Your favorite products and companies would seem the same with different logos.

Company Folders outlines key factors to consider when creating or choosing a business, product or campaign logo.

How to Design a Perfect Logo

Again, a logo is just one piece of the entire brand development puzzle. Don’t overlook the other essential elements, or the work that goes into discovery before those elements are created.

You’ll find a blueprint for developing a brand from the ground up, including discussion of mood boards, logos and taglines, in Six Steps to Creating Enviable Brands.