Everything from your brand platform, to content strategy, to nurturing, to customer engagement must be in sync to win and retain customers. Our methodology aligns marketing efforts and transforms you into the envy of your industry.
The sales team shouldn’t spend time chasing rainbows, they need to use their time efficiently and only on the sales they have an actual chance of closing. Only give qualified leads to sales.
61% of marketers send all leads directly to sales.
Watch content consumption, page views, site searches, downloads, email opens, and social chatter for buyer readiness signals. When prospects are exhibiting buying signs, it’s time to place a personal phone call to qualify the lead before sending to sales.
When you place that personal call, your job is to discover if the prospect has the money to buy your offering and if you're talking to the person who has the authority to buy.
When you place your first personal call, you’re not selling. You’re gathering information and building a relationship with the prospect. During this conversation you should identify and assess the five areas of lead qualification: