Email has long been, and continues to be, one of the marketing channels with the highest ROI, but capitalizing on its potential requires staying in tune with changes in the infrastructure, restrictions and habits of consumers.
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Email marketing may seem simple on the surface:
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Write copy.
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Find a great image.
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Hook them with a subject line.
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Include a CTA.
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Send.
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Topics: Email
Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.
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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars
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Topics: Statistics, Email
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Topics: Strategy, Position Your Brand, Email
An integrated content marketing strategy employs multiple strategies to drive lead generation. Website design. SEO. Social media. Blogging. Video. Interactive content.
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Topics: Email
When you’ve spent hours crafting the perfect email marketing messages—including considering the cultural differences of audiences in locations around the world—the last thing you want is for those emails to go directly to the junk file.
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Topics: Email
Email is an essential element in content marketing strategies, as outbound emails to promote content as well as lead nurturing emails to continue engagement with additional content following an interaction on your website.
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Topics: Email
Nearly 80 percent of respondents to HubSpot’s 2020 survey of marketers said they had seen an increase in email engagement over the 12 months prior to the survey. That is great news for email marketers.
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Topics: Email
Email is one the most-used marketing channels today, and with an ROI of up to 4400 percent (44 times as much return as investment), it is easy to see why.
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Topics: Email
Meet Scott
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
