INBOUND ACCELERATOR

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

How would you describe your email marketing strategy going into 2021? Are you using strictly promotional emails? Sending out editorial-based emails? Segmenting email marketing based on behavioral cues from your contacts?

Email marketing is an important element in any inbound marketing program, especially for connecting with leads who convert on your website, in order to offer additional content and value that may lead to a completed sale. So what factors lead to effective use of email marketing for inbound?

Email marketing is an important element in any inbound marketing program, especially for connecting with leads who convert on your website, in order to offer additional content and value that may lead to a completed sale. So what factors lead to effective use of email marketing for inbound?

Are you still doing email marketing the same way you did 10 years ago? Or even 2 years ago?

It may be time for a review, as email is changing just as rapidly as every other aspect of B2B marketing and life in general.

Automated lead nurturing is a key marketing tool that provides you with the ability to develop and maintain connections with prospects and leads without going directly to the labor-intensive aspects of direct contacts with sales personnel.

Email is an essential part of an inbound marketing strategy, from promoting your website, blog or other content, to the automated nurturing emails that strengthen the connection between your brand and your leads.

99firms.com compiled 15 email optimizations hacks and the stats to back them up in this infographic — I’m sure you’ll find a nugget you can use.

While spam emails are irritating to everyone, more than 85 percent of consumers say they DO want to hear from companies they do business with, especially when companies take care to fill those emails with content and offers that consumers find useful.

So how do you keep your emails from hitting the junk folder or going unopened?

While it can be tempting to draw a distinct line between “email marketing” (often used strictly as an outbound tactic) and “inbound marketing,” in reality, email is an essential element in inbound marketing strategies as the vehicle for automated lead nurturing.

Carefully crafting each email in a lead nurturing workflow means providing your contacts with value that brings them back to your website and moves them further through the sales funnel. (Check out our Lead Nurturing Toolkit, including a Nurturing Workflow Template, for more details.)