A blog dedicated to advancing inbound marketing and PR


Email Marketing: 10 Etiquette Rules To Improve Performance

September 23,2021 | BY: Scott Muff


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Topics: Strategy, Position Your Brand, Email

Find Inspiration For Your Email Marketing

August 23,2021 | BY: Scott Muff

An integrated content marketing strategy employs multiple strategies to drive lead generation. Website design. SEO. Social media. Blogging. Video. Interactive content.

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Topics: Email

Spam-Free Emails: Understanding the Rules Around the Globe

June 29,2021 | BY: Scott Muff

When you’ve spent hours crafting the perfect email marketing messages—including considering the cultural differences of audiences in locations around the world—the last thing you want is for those emails to go directly to the junk file. 

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Topics: Email

21 Email Tips for B2B Marketing

June 16,2021 | BY: Scott Muff

Email is an essential element in content marketing strategies, as outbound emails to promote content as well as lead nurturing emails to continue engagement with additional content following an interaction on your website. 

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Topics: Email

5 Kinds Of Emails To Include In Your Integrated Marketing Strategy

May 18,2021 | BY: Scott Muff

Nearly 80 percent of respondents to HubSpot’s 2020 survey of marketers said they had seen an increase in email engagement over the 12 months prior to the survey. That is great news for email marketers. 

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Topics: Email

Your Essential Checklist For Writing Marketing Emails That Work

March 30,2021 | BY: Scott Muff

Email is one the most-used marketing channels today, and with an ROI of up to 4400 percent (44 times as much return as investment), it is easy to see why.

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Topics: Email

Digital Marketing Challenges B2B Marketers Face

December 23,2020 | BY: Scott Muff

By now, all of your marketing should be working together cohesively—online and offline. Even when this infographic was first released by Visualistan back in 2016, 98 percent of marketers already realized that there was no distinction between the two.

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Topics: Strategy, Email, Content Creation

The State of Email Marketing in 2020 (infographic)

December 18,2020 | BY: Scott Muff

The good news: Marketers overwhelming told HubSpot in recent surveys that email engagement had increased over the previous 12 months. Fantastic!

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Topics: Inbound Marketing, Email

6 Types Of Digital Marketing You Need To Understand

November 11,2020 | BY: Scott Muff

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

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Topics: SEO, Social Media, Video, Email, Content Marketing

Your 2020 Email Marketing Strategy Guide & The State Of Content Marketing

November 03,2020 | BY: Scott Muff

How would you describe your email marketing strategy going into 2021? Are you using strictly promotional emails? Sending out editorial-based emails? Segmenting email marketing based on behavioral cues from your contacts?

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Topics: Strategy, Statistics, Email


Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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