A blog dedicated to advancing inbound marketing and PR


3 Essential Elements for Today’s Email Marketing Success

March 14,2023 | BY: Scott Muff

Email has long been, and continues to be, one of the marketing channels with the highest ROI, but capitalizing on its potential requires staying in tune with changes in the infrastructure, restrictions and habits of consumers.

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Topics: Email

Marketing Quick Tip: Keep Your Emails On Target

October 18,2022 | BY: Kristin Jones

Email marketing may seem simple on the surface:

  1. Write copy.

  2. Find a great image.

  3. Hook them with a subject line.

  4. Include a CTA.

  5. Send.

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Topics: Email

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars

How to Stand Out in the In-Box: Email Tips You Need to Know

July 05,2022 | BY: Kristin Jones

Quick question:

How many emails are currently in your inbox?

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Topics: Statistics, Email

Email Marketing: 10 Etiquette Rules To Improve Performance

September 23,2021 | BY: Scott Muff


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Topics: Strategy, Position Your Brand, Email

Find Inspiration For Your Email Marketing

August 23,2021 | BY: Scott Muff

An integrated content marketing strategy employs multiple strategies to drive lead generation. Website design. SEO. Social media. Blogging. Video. Interactive content.

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Topics: Email

Spam-Free Emails: Understanding the Rules Around the Globe

June 29,2021 | BY: Scott Muff

When you’ve spent hours crafting the perfect email marketing messages—including considering the cultural differences of audiences in locations around the world—the last thing you want is for those emails to go directly to the junk file. 

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Topics: Email

21 Email Tips for B2B Marketing

June 16,2021 | BY: Scott Muff

Email is an essential element in content marketing strategies, as outbound emails to promote content as well as lead nurturing emails to continue engagement with additional content following an interaction on your website. 

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Topics: Email

5 Kinds Of Emails To Include In Your Integrated Marketing Strategy

May 18,2021 | BY: Scott Muff

Nearly 80 percent of respondents to HubSpot’s 2020 survey of marketers said they had seen an increase in email engagement over the 12 months prior to the survey. That is great news for email marketers. 

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Topics: Email

Your Essential Checklist For Writing Marketing Emails That Work

March 30,2021 | BY: Scott Muff

Email is one the most-used marketing channels today, and with an ROI of up to 4400 percent (44 times as much return as investment), it is easy to see why.

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Topics: Email


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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