INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

8 Rules For Mobile-Friendly Email Marketing

October 16,2019 | BY: Kristin Jones

Email marketing is an important element in any inbound marketing program, especially for connecting with leads who convert on your website, in order to offer additional content and value that may lead to a completed sale. So what factors lead to effective use of email marketing for inbound?

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Topics: Email

50+ Email Marketing Stats & Tips To Know

August 07,2019 | BY: Kristin Jones

Email marketing is an important element in any inbound marketing program, especially for connecting with leads who convert on your website, in order to offer additional content and value that may lead to a completed sale. So what factors lead to effective use of email marketing for inbound?

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Topics: Email

10 Email Trends You Need To Know

March 13,2019 | BY: Kristin Jones

Are you still doing email marketing the same way you did 10 years ago? Or even 2 years ago?

It may be time for a review, as email is changing just as rapidly as every other aspect of B2B marketing and life in general.

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Topics: Email

5 Steps To Automated Lead Nurturing

February 12,2019 | BY: Kristin Jones

 

Automated lead nurturing is a key marketing tool that provides you with the ability to develop and maintain connections with prospects and leads without going directly to the labor-intensive aspects of direct contacts with sales personnel.

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Topics: Lead Nurturing, Email

Better Emails: One Case Study—And Dozens Of Stats—At A Time

December 12,2018 | BY: Kristin Jones

Email is an essential part of an inbound marketing strategy, from promoting your website, blog or other content, to the automated nurturing emails that strengthen the connection between your brand and your leads.

99firms.com compiled 15 email optimizations hacks and the stats to back them up in this infographic — I’m sure you’ll find a nugget you can use.

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Topics: Email

5 Email Marketing Mistakes to Avoid At All Costs

November 27,2018 | BY: Kristin Jones

 

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Topics: Email

Email for Inbound Marketing: Do This, Not That (infographic)

July 20,2018 | BY: Kristin Jones

While spam emails are irritating to everyone, more than 85 percent of consumers say they DO want to hear from companies they do business with, especially when companies take care to fill those emails with content and offers that consumers find useful.

So how do you keep your emails from hitting the junk folder or going unopened?

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Topics: Email

19 Ideas For Emails: Lead Nurturing & More

May 09,2018 | BY: Kristin Jones

While it can be tempting to draw a distinct line between “email marketing” (often used strictly as an outbound tactic) and “inbound marketing,” in reality, email is an essential element in inbound marketing strategies as the vehicle for automated lead nurturing.

Carefully crafting each email in a lead nurturing workflow means providing your contacts with value that brings them back to your website and moves them further through the sales funnel. (Check out our Lead Nurturing Toolkit, including a Nurturing Workflow Template, for more details.)

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Topics: Lead Nurturing, Email

Email Marketing Priorities & Tactics for Inbound Marketers

March 30,2018 | BY: Kristin Jones

When inbound marketers turn to email, their most important goal is increasing engagement — using emails to bring contacts and leads back to their website — followed closely by increasing customer acquisition.

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Topics: Email

6 Essential Email Marketing Tips for 2018

March 28,2018 | BY: Kristin Jones

 

While we frequently remind readers that inbound marketing means creating the content that brings prospects to you, rather than pushing advertising out to your prospects, email is one of those traditionally outbound tactics with a definite place in your inbound strategy.

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Topics: Email

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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