--- title: How to Turn Visitors Into Leads description: Learn how to turn visitors into leads with calls-to-action that offer relevant, personalized content. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog78.8.18.15.LeadGenerationMagicCTAs.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog78.8.18.15.LeadGenerationMagicCTAs.jpg) ](https://www.jonespr.net/eight-arms-blog/how-to-turn-visitors-into-leads) # How to Turn Visitors Into Leads BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![How to Turn Visitors Into Leads](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog78.8.18.15.LeadGenerationMagicCTAs.jpg?width=517&name=JONESBlog78.8.18.15.LeadGenerationMagicCTAs.jpg "How to Turn Visitors Into Leads")   Do you ever wish there were a magic formula for inbound marketing? What if I told you there is one?   While it can’t grant all of your wishes, without this essential tool, your inbound marketing campaign will be little more than a puff of smoke with nothing to show in the end. The magic wand that turns website visitors into inbound leads is a [call-to-action](https://www.jonespr.net/the-comprehensive-guide-to-designing-ctas-download-request-page). Not the kind of CTA that says “BUY NOW!” This is a CTA inviting visitors to learn more or to download [useful content](https://www.jonespr.net/content-strategy).   Here’s how I described the CTA to public relations professionals, who also play a significant role in successful inbound marketing:     As you deploy this magical tool to turn [visitors into leads](https://www.jonespr.net/convert-to-leads), make sure you are using it correctly with our [Call-to-Action Report Card](https://www.jonespr.net/call-to-action-report-card). Getting a grade for your magic? Sounds a little like Hogwarts. Enjoy!   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Quick Tip: Put CTAs In The Obvious Places](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20451%20CTA.jpg?width=352&name=Blog%20451%20CTA.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-put-ctas-in-the-obvious-places) ### [Quick Tip: Put CTAs In The Obvious Places](https://www.jonespr.net/eight-arms-blog/quick-tip-put-ctas-in-the-obvious-places) [![](https://www.jonespr.net/hs-fs/file-2634702070-jpg/Blog_Images/BlogTips.Jan.26.2015.ThankYouOffer.jpg?width=352&name=BlogTips.Jan.26.2015.ThankYouOffer.jpg) ](https://www.jonespr.net/eight-arms-blog/thank-you-now-would-you-like-another) ### [Quick Tips to Keep Up: Thank You, Now Would You Like Another?](https://www.jonespr.net/eight-arms-blog/thank-you-now-would-you-like-another) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JonesBlog.Graphic_Placement_CTA-45.jpg?width=352&name=JonesBlog.Graphic_Placement_CTA-45.jpg) ](https://www.jonespr.net/eight-arms-blog/seventy-percent-of-small-businesses-are-missing-this-opp) ### [70% of Small Businesses Are Missing This Opportunity](https://www.jonespr.net/eight-arms-blog/seventy-percent-of-small-businesses-are-missing-this-opp) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-08-19T12:28:00.000Z", "headline" : "How to Turn Visitors Into Leads", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog78.8.18.15.LeadGenerationMagicCTAs.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/how-to-turn-visitors-into-leads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```