--- title: "Marketing Quick Tip: Keep Your Emails On Target" description: Creating email campaigns that hit their targets requires understanding what clients/apps your subscribers use so you can optimize UX and understand your metrics. image: https://www.jonespr.net/hubfs/Blog_Images/October%202022/JPR-BlogHeaderImages2022-32.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/October%202022/JPR-BlogHeaderImages2022-32.jpg) ](https://www.jonespr.net/eight-arms-blog/marketing-quick-tip-keep-your-emails-on-target) # Marketing Quick Tip: Keep Your Emails On Target BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![JPR-BlogHeaderImages2022-32](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/October%202022/JPR-BlogHeaderImages2022-32.jpg?width=550&name=JPR-BlogHeaderImages2022-32.jpg) Email marketing may seem simple on the surface: 1. Write [copy](https://www.jonespr.net/inboundaccelerator/checklist-for-marketing-emails). 2. Find a great image. 3. Hook them with a [subject line](https://www.jonespr.net/inboundaccelerator/improve-lead-nurturing-email-subject-lines-3-things-to-remember). 4. Include a CTA. 5. Send. But in reality, even though email is one of the most effective methods of reaching audiences (ranked in the top 3 in by 79 percent of marketers in the [Litmus 2021 State of Email Report](https://www.litmus.com/resources/state-of-email)), it is essential to take time to learn about your audience’s email experience and refine your approach based on those details. [HubSpot’s 2022 State of Inbound Marketing Trends](https://www.hubspot.com/state-of-marketing) report offers a few fine points you need to understand to actually reach your contacts’ inboxes with emails that they will engage with: Understand which email clients your subscribers are using and how that impacts both their experience with your emails AND the metrics you get back. Apple’s Mail Privacy Protection blocks some of the major data collection points used by email marketers, including visibility into whether the email was opened and how many times. Different email clients and platforms also impact how your emails are displayed. It is important to know whether your subscribers use mobile or desktop, older versions of operating systems, or dark mode. Account for—and [test](https://www.jonespr.net/inboundaccelerator/6-email-elements-to-optimize-with-split-testing)—your emails on a range of platforms and devices to be sure they render correctly for all of your recipients. Of course, those steps I listed first are important, too. And the finer details of getting them right are addressed in [Do This, Not That: Email for Inbound Marketing](https://www.jonespr.net/lp-email-do-this-not-that), a free ebook you can download here. You’ll also find plenty of other email tips here in our blog: [Email](https://www.jonespr.net/inboundaccelerator/topic/email). And I’m always happy to chat about how you can make the most of email in your overall content marketing strategy—[schedule a time on my calendar](https://www.jonespr.net/meetings/kristin19) to talk about how JONES can help you achieve your goals. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Quick Tip: What Marketers Need to Know About Webpage Architecture](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_356_Web_Coding.jpg?width=352&name=Blog_356_Web_Coding.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-what-marketers-need-to-know-about-webpage-architecture) ### [Quick Tip: What Marketers Need to Know About Webpage Architecture](https://www.jonespr.net/eight-arms-blog/quick-tip-what-marketers-need-to-know-about-webpage-architecture) [![Facebook Decisions_ Ads vs. Promoted Posts vs. Organic Content](https://www.jonespr.net/hs-fs/hubfs/Facebook%20Decisions_%20Ads%20vs.%20Promoted%20Posts%20vs.%20Organic%20Content.jpg?width=352&name=Facebook%20Decisions_%20Ads%20vs.%20Promoted%20Posts%20vs.%20Organic%20Content.jpg) ](https://www.jonespr.net/eight-arms-blog/facebook-decisions-ads-vs.-promoted-posts-vs.-organic-content) ### [Facebook Decisions: Ads vs. Promoted Posts vs. Organic Content](https://www.jonespr.net/eight-arms-blog/facebook-decisions-ads-vs.-promoted-posts-vs.-organic-content) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/August%202021/august%20blog%20additional%20post%203.jpg?width=352&name=august%20blog%20additional%20post%203.jpg) ](https://www.jonespr.net/eight-arms-blog/email-marketing-etiquette) ### [Email Marketing: 10 Etiquette Rules To Improve Performance](https://www.jonespr.net/eight-arms-blog/email-marketing-etiquette) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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