--- title: "Quick Read: 2023’s Social Media Marketing Goals" description: See how marketers’ social media marketing goals and priorities are shifting toward brand awareness and strengthening relationships. image: https://www.jonespr.net/hubfs/Blog_Images/November%202022/Quick%20Read%202023%E2%80%99s%20Social%20Media%20Marketing%20Goals%20-%20Header.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/November%202022/Quick%20Read%202023%E2%80%99s%20Social%20Media%20Marketing%20Goals%20-%20Header.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-read-2023s-social-media-marketing-goals) # Quick Read: 2023’s Social Media Marketing Goals BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![Quick Read 2023’s Social Media Marketing Goals - Header](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/November%202022/Quick%20Read%202023%E2%80%99s%20Social%20Media%20Marketing%20Goals%20-%20Header.jpg?width=550&height=300&name=Quick%20Read%202023%E2%80%99s%20Social%20Media%20Marketing%20Goals%20-%20Header.jpg) What do you want your social media marketing to achieve in 2023? Obviously, there are many benefits brands can gain from social media, but pinpointing specific goals is important in guiding the strategy and messaging to take. Where are you placing priority in the next year? [HubSpot’s 2022 State of Inbound Marketing Trends](https://www.hubspot.com/state-of-marketing?__hstc=12790056.fd0707e23ca64761a634b93e2bc33936.1623265185305.1666889643826.1666896776578.278&__hssc=12790056.2.1666896776578&__hsfp=585944452) found that marketers’ primary goals for social media shifted some between 2021 and 2022, with awareness and customer service and retention taking on new importance in 2022. ![Quick Read 2023’s Social Media Marketing Goals - Img](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/November%202022/Quick%20Read%202023%E2%80%99s%20Social%20Media%20Marketing%20Goals%20-%20Img.jpg?width=720&height=720&name=Quick%20Read%202023%E2%80%99s%20Social%20Media%20Marketing%20Goals%20-%20Img.jpg) While advertising was the biggest goal in 2021 (cited by 35 percent of respondents), in 2022 it fell to only 25 percent, while increasing brand awareness/reaching new audiences climbed to the top spot, with 39 percent of marketers citing it as a primary goal. Fostering relationships was second in the list of priorities, followed by improving customer service and retention. It appears that brands are returning the idea of “social”—aka relationships—to social media, rather than treating it as just another advertising channel. Tell us how you are using social media now, and what your goals are for future strategies. Or talk with us about how to integrate social media with the rest of your marketing and branding campaigns to create those connections with customers. [Schedule a time here](https://www.jonespr.net/meetings/kristin19). Or check out more of our [social media marketing tips](https://www.jonespr.net/inboundaccelerator/topic/social-media) in the blog. Our most-used post is this comprehensive resource: [Your Complete Social Media Guide: What, Where, When and How Often To Post](https://www.jonespr.net/inboundaccelerator/your-complete-social-media-guide-what-where-when-and-how-often-to-post). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/August%202021/august%20%20blog%20header%20image%20additional%20post%201.jpg?width=352&name=august%20%20blog%20header%20image%20additional%20post%201.jpg) ](https://www.jonespr.net/eight-arms-blog/b2b-social-media-hashtag-twitter) ### [Social Media Marketing Tip: How To Hashtag Your Tweets](https://www.jonespr.net/eight-arms-blog/b2b-social-media-hashtag-twitter) [![Moving Small Business Marketing Beyond Social Media infographic](https://www.jonespr.net/hs-fs/hubfs/Blog%20Nov%2010%202017%20-%20Final.jpg?width=352&name=Blog%20Nov%2010%202017%20-%20Final.jpg) ](https://www.jonespr.net/eight-arms-blog/moving-small-business-marketing-beyond-social-media-infographic) ### [Moving Small Business Marketing Beyond Social Media [infographic]](https://www.jonespr.net/eight-arms-blog/moving-small-business-marketing-beyond-social-media-infographic) [![Social Media Marketing Tip Promote Your Best Blog Posts](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Marketing%20Tip%20Promote%20Your%20Best%20Blog%20Posts.jpg?width=352&name=Social%20Media%20Marketing%20Tip%20Promote%20Your%20Best%20Blog%20Posts.jpg) ](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-promote-your-business-blog-posts) ### [Social Media Marketing Tip: Promote Your Business Blog Posts](https://www.jonespr.net/eight-arms-blog/social-media-marketing-tip-promote-your-business-blog-posts) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "dateModified" : "2022-11-15T13:00:00.656Z", "datePublished" : "2022-11-15T13:00:00.000Z", "headline" : "Quick Read: 2023’s Social Media Marketing Goals", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/November%202022/Quick%20Read%202023%E2%80%99s%20Social%20Media%20Marketing%20Goals%20-%20Header.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-read-2023s-social-media-marketing-goals", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```