INBOUND ACCELERATOR

What do you want your social media marketing to achieve in 2023?

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Topics: Social Media, Goal Setting, Metrics

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

Integrated marketing strategies for B2B brands need to take an all-encompassing approach to reaching target audiences.

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Topics: Social Media

From a B2C marketing perspective, Pinterest remains an important social media tool to reach audiences—especially women. Nearly half (46 percent) of U.S. women use Pinterest, and 89 percent of users use it for purchase inspiration.

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Topics: Social Media

Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.

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Topics: Social Media, Personas, Content Strategy

We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?

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Topics: Social Media, Content, Strategy

The very nature of LinkedIn and its users makes it a powerful tool for B2B marketers. In fact, 80 percent of B2B leads generated by social media come from LinkedIn.

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Topics: Social Media

While Facebook is not as reliant on hashtags for content discovery and promotion as other social media platforms, such as Instagram, they can still be a valuable tool for brands to use in establishing a consistent presence.

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Topics: Social Media

For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.

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Topics: Social Media, Strategy

One of the biggest benefits of creating and implementing social media content as part of an integrated marketing campaign is the opportunity to reach new audiences who discover your content and your brand organically.

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Topics: Social Media