A blog dedicated to advancing inbound marketing and PR


Your Daily, Weekly, Monthly Social Media Checklist

February 20,2019 | BY: Kristin Jones

What is on your agenda today? If social media management for your company is part of your job description, you need to establish routines for making sure all of the essential tasks are taken care of.

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Topics: Social Media

How Well Are You Managing Your Online Reputation?

February 13,2019 | BY: Kristin Jones

No matter how large or how small your business is, your online reputation matters. It isn’t enough to simply create a website or a couple of social media accounts and post periodically (though you should be doing those things). You need to actively analyze and manage what is said about your business on multiple platforms.

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Topics: Social Media, Website

Get More From Your Content: 21 Life-Lengthening Tips

February 06,2019 | BY: Kristin Jones


We know that some marketing content just doesn’t last—depending on where you look, the half-life of a tweet is anywhere from just 18 minutes to maybe 2.5 hours. Either way, they aren’t going to be around for long.

But there are ways of extending the life of your tweets and other social media and online content, as the infographic below from Maria Peagler of Social Media Online Classes shows.

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Topics: Blog, Social Media, Content

Did You Miss 2018’s Greatest Inbound Marketing Blog Hits?

January 03,2019 | BY: Kristin Jones

We strive to keep this Inbound Accelerator blog loaded with useful information, easy-to-understand infographics, and great insights into inbound marketing, public relations, and all the tactics and strategies involved in bringing those together. But when we published 2-5 posts every week, I know it isn’t always easy for readers to keep up and see

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Topics: Lead Nurturing, Social Media, SEO

Social Media Marketing Tip: Build Posts Around The Calendar

October 22,2018 | BY: Kristin Jones

It isn’t always easy to keep a steady stream of content flowing to market your business. That holds true for large corporations, start-ups, SMBs, non-profits and every other iteration of commerce trying to use social media and digital content today.

The content machine is insatiable.

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Topics: Social Media

Time Management For More Effective Social Media

October 17,2018 | BY: Kristin Jones

How much time can you commit to your social media marketing and public relations efforts each day and each week?

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Topics: Social Media

Social Media Marketing Tip: Review Your Page & Update Regularly

October 01,2018 | BY: Kristin Jones

Whether you spent hours one day gathering up all the essential information and images to create your business or brand’s Facebook page, or slowly pieced it together bit by bit as you developed a strategy and routine, if it has been in place for more than a year, chances are its time to do a review.

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Topics: Social Media

The Secret To Viral Content: Give It A Job That Benefits The Consumer (video)

September 05,2018 | BY: Kristin Jones

We’d all love to create that piece of content that lights up the metrics meters on our website’s dashboard or Facebook Insights — comments, shares, clicks! But we know that the majority of content created today won’t hit that huge payoff. But what kind of content does?

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Topics: Social Media, Content

10 Essential Business Facebook Page Elements To Optimize Today

August 29,2018 | BY: Kristin Jones

Facebook is an essential part of any small business’s marketing strategy today — after all, nearly 8 in 10 American adults use the platform, and as many as 74 percent of purchases are influenced by social media.

Is your small business on Facebook already? How confident are you that you’ve set up your page in a way that puts your best foot (or should that be face?) forward?

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Topics: Social Media

6 Ways Facebook Benefits Healthcare Providers (infographic)

August 24,2018 | BY: Kristin Jones

When we asked healthcare providers about their most successful social media channel, more than half pointed to Facebook, likely due to its position as the social media platform that reaches the most American consumers of all ages.

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Topics: Social Media, Healthcare Marketing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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