INBOUND ACCELERATOR

Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.

We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?

The very nature of LinkedIn and its users makes it a powerful tool for B2B marketers. In fact, 80 percent of B2B leads generated by social media come from LinkedIn.

While Facebook is not as reliant on hashtags for content discovery and promotion as other social media platforms, such as Instagram, they can still be a valuable tool for brands to use in establishing a consistent presence.

For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.

One of the biggest benefits of creating and implementing social media content as part of an integrated marketing campaign is the opportunity to reach new audiences who discover your content and your brand organically.

Hashtags got their start on Twitter, as a way of sorting and organizing the fast-moving social media channel into areas of interest, but Instagram took the tool and hyper-sized it with up to 30 hashtags per caption.

This may come as a surprise to anyone born after 1990, but this symbol (#) has not always been known as a hashtag. It gained that identifier in 2007 when it was introduced by Twitter as a way of identifying and organizing tweets by subject matter.

In a fast-moving environment like Twitter, timing your schedule can be important to reach followers before the 20-minute half-life of a tweet means decreasing engagement. (Source) You want your content to hit the feed when your audience is most likely to be using it.

While Facebook far outnumbers LinkedIn in the total number of users and its use by businesses, in the B2B marketing realm, LinkedIn leads the way. According to HootSuite, 96 percent of B2B content marketers use LinkedIn for organic social marketing (only 82 percent used Facebook or Twitter).