INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Social Media Marketing Tip: When To Post On LinkedIn

November 16,2020 | BY: Scott Muff

LinkedIn is the social media channel of the business world, focused on networking, B2B connections, and professional development. It can play an important role for businesses not only from a traditional marketing standpoint of reaching potential customers, but also establishing a brand and reputation regarding employment, civic involvement, and industry leadership.

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Topics: Social Media, Content Marketing

6 Types Of Digital Marketing You Need To Understand

November 11,2020 | BY: Scott Muff

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

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Topics: SEO, Social Media, Video Marketing, Email, Content Marketing

Social Media Tip: What B2B Brands Should Post On Facebook

October 26,2020 | BY: Scott Muff

Facebook is the most-used social media platform by businesses, understandably so. After all, it is used by 2.45 billion active users worldwide, with nearly 3/4 of those classified as high-income earners. (Source)

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Topics: Social Media, Strategy

Social Media Tip: What Your Business Should Share On YouTube

September 21,2020 | BY: Scott Muff

Video is the fastest growing content format on the internet, for entertainment, for education, and for marketing. And, of course, the largest repository of that video is YouTube.

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Topics: Social Media, Video Marketing, Video

Instagram: Best Practices For Business Accounts (infographic)

September 18,2020 | BY: Scott Muff

Instagram is all about the image(s)—for businesses, as well as influencers. Every Instagram post, in fact, has a visual, either a static image or a video, with no shared links or text-only posts.

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Topics: Social Media, Strategy, Content Strategy

Social Media Tip: How Often To Post On Twitter

August 24,2020 | BY: Scott Muff

As anyone familiar with Twitter knows, the platform moves fast. Very fast. A tweet is there, and then it is rapidly buried beneath the steady stream (or rushing torrent) of bite-sized content flowing through mobile devices worldwide.

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Topics: Social Media, Strategy, Content Creation

Your YouTube Guide: What, When & How Often To Post (infographic)

August 21,2020 | BY: Scott Muff

Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.

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Topics: Social Media, Video Marketing, Content Creation

What, When & How Often To Post To YouTube For Business (infographic)

August 07,2020 | BY: Scott Muff

YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)

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Topics: Social Media, Planning, Strategy, Video Marketing

Social Media Tip: Best Times To Post On LinkedIn

August 03,2020 | BY: Scott Muff

When you put time and effort into creating content for your social media marketing, the last thing you want is for it to go unseen. That means you need to spend time determining when the best time is to schedule your posts so that they have the greatest visibility to your target audience.

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Topics: Social Media, Planning, Strategy

What, When & How Often To Tweet For Business (infographic)

July 17,2020 | BY: Scott Muff

As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.

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Topics: Social Media, Build a Content Strategy, Content Strategy

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