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LinkedIn is the social media channel of the business world, focused on networking, B2B connections, and professional development. It can play an important role for businesses not only from a traditional marketing standpoint of reaching potential customers, but also establishing a brand and reputation regarding employment, civic involvement, and industry leadership.
Read MoreTopics: Social Media, Content Marketing
If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.
Read MoreTopics: SEO, Social Media, Video Marketing, Email, Content Marketing
Facebook is the most-used social media platform by businesses, understandably so. After all, it is used by 2.45 billion active users worldwide, with nearly 3/4 of those classified as high-income earners. (Source)
Read MoreTopics: Social Media, Strategy
Video is the fastest growing content format on the internet, for entertainment, for education, and for marketing. And, of course, the largest repository of that video is YouTube.
Read MoreTopics: Social Media, Video Marketing, Video
Instagram is all about the image(s)—for businesses, as well as influencers. Every Instagram post, in fact, has a visual, either a static image or a video, with no shared links or text-only posts.
Read MoreTopics: Social Media, Strategy, Content Strategy
As anyone familiar with Twitter knows, the platform moves fast. Very fast. A tweet is there, and then it is rapidly buried beneath the steady stream (or rushing torrent) of bite-sized content flowing through mobile devices worldwide.
Read MoreTopics: Social Media, Strategy, Content Creation
Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.
Read MoreTopics: Social Media, Video Marketing, Content Creation
YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)
Read MoreTopics: Social Media, Planning, Strategy, Video Marketing
When you put time and effort into creating content for your social media marketing, the last thing you want is for it to go unseen. That means you need to spend time determining when the best time is to schedule your posts so that they have the greatest visibility to your target audience.
Read MoreTopics: Social Media, Planning, Strategy
As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.
Read MoreTopics: Social Media, Build a Content Strategy, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
