INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Instagram: Best Practices For Business Accounts (infographic)

September 18,2020 | BY: Scott Muff

Instagram is all about the image(s)—for businesses, as well as influencers. Every Instagram post, in fact, has a visual, either a static image or a video, with no shared links or text-only posts.

Read More

Topics: Social Media, Strategy, Content Strategy

Social Media Tip: How Often To Post On Twitter

August 24,2020 | BY: Scott Muff

As anyone familiar with Twitter knows, the platform moves fast. Very fast. A tweet is there, and then it is rapidly buried beneath the steady stream (or rushing torrent) of bite-sized content flowing through mobile devices worldwide.

Read More

Topics: Social Media, Strategy, Content Creation

Your YouTube Guide: What, When & How Often To Post (infographic)

August 21,2020 | BY: Scott Muff

Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.

Read More

Topics: Social Media, Video Marketing, Content Creation

What, When & How Often To Post To YouTube For Business (infographic)

August 07,2020 | BY: Scott Muff

YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)

Read More

Topics: Social Media, Planning, Strategy, Video Marketing

Social Media Tip: Best Times To Post On LinkedIn

August 03,2020 | BY: Scott Muff

When you put time and effort into creating content for your social media marketing, the last thing you want is for it to go unseen. That means you need to spend time determining when the best time is to schedule your posts so that they have the greatest visibility to your target audience.

Read More

Topics: Social Media, Planning, Strategy

What, When & How Often To Tweet For Business (infographic)

July 17,2020 | BY: Scott Muff

As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.

Read More

Topics: Social Media, Build a Content Strategy, Content Strategy

Social Media Tip: Maximize A Daily LinkedIn Post

June 29,2020 | BY: Scott Muff

LinkedIn is the top-rated social media platform for B2B marketers, with 95 percent of B2B content marketers using it as a primary channel for distribution of organic content. And some studies show it is nearly 3x as effective in generating B2B leads as Facebook. (Source)

Read More

Topics: Social Media, Content Marketing, Content Strategy

What’s New For You In Social Media This Year?

June 24,2020 | BY: Scott Muff

With constant updates to algorithms, new features, and changes in consumer behavior, your social media strategy needs to shift, also. Is it time to try something new?

Read More

Topics: Social Media, Planning, Video Marketing

Your LinkedIn Business Posting Guide: What, When & How Often (infographic)

June 12,2020 | BY: Scott Muff

When it comes to B2B marketing, your social media strategy must include LinkedIn. You may not necessarily need to use paid promotions, but carefully crafted organic content can be key in establishing your company’s brand position, as well as driving traffic to your website.

Read More

Topics: Social Media, Planning, HubSpot

Social Media Tip For Small Business: How Often Should You Post on Facebook?

May 18,2020 | BY: Scott Muff

One of the most common questions businesses have about using social media is this: How much is enough? It should also be coupled with the question of “How much is too much?”

Each social media channel has a different answer dictated by the dynamics of that particular channel. (Click to see our complete guide to social media for businesses.) Fast-paced Twitter has a different recommendation than professionally focused LinkedIn.

Read More

Topics: Social Media

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas

Popular Topics

see all