INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Why B2B Marketers Lean on LinkedIn

January 17,2022 | BY: Scott Muff

Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.

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Topics: Social Media, Personas, Content Strategy

Best of 2021: Our Most-Used Content Marketing Advice & Insights

December 20,2021 | BY: Scott Muff

We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?

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Topics: Social Media, Content, Strategy

Social Media Tip: How To Use Hashtags on LinkedIn

December 13,2021 | BY: Scott Muff

The very nature of LinkedIn and its users makes it a powerful tool for B2B marketers. In fact, 80 percent of B2B leads generated by social media come from LinkedIn.

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Topics: Social Media

Social Media Tip: Using Hashtags in Facebook for Business

October 18,2021 | BY: Scott Muff

While Facebook is not as reliant on hashtags for content discovery and promotion as other social media platforms, such as Instagram, they can still be a valuable tool for brands to use in establishing a consistent presence.

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Topics: Social Media

Social Media Marketing Tip: How To Hashtag Your Tweets

September 09,2021 | BY: Scott Muff

For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.

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Topics: Social Media, Strategy

Social Media Tip: How To Choose Hashtags

August 18,2021 | BY: Scott Muff

One of the biggest benefits of creating and implementing social media content as part of an integrated marketing campaign is the opportunity to reach new audiences who discover your content and your brand organically.

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Topics: Social Media

Social Media Tip: How to Hashtag Instagram Posts For Business

June 07,2021 | BY: Scott Muff

Hashtags got their start on Twitter, as a way of sorting and organizing the fast-moving social media channel into areas of interest, but Instagram took the tool and hyper-sized it with up to 30 hashtags per caption.

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Topics: Social Media

Social Media Tip: 7 Basics of Using Hashtags for B2B Marketing

May 03,2021 | BY: Scott Muff

This may come as a surprise to anyone born after 1990, but this symbol (#) has not always been known as a hashtag. It gained that identifier in 2007 when it was introduced by Twitter as a way of identifying and organizing tweets by subject matter.

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Topics: Social Media

Social Media Tip: Best Times For Businesses To Tweet

April 05,2021 | BY: Scott Muff

In a fast-moving environment like Twitter, timing your schedule can be important to reach followers before the 20-minute half-life of a tweet means decreasing engagement. (Source) You want your content to hit the feed when your audience is most likely to be using it.

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Topics: Social Media

Social Media Tip: How Often To Post To LinkedIn

March 08,2021 | BY: Scott Muff

While Facebook far outnumbers LinkedIn in the total number of users and its use by businesses, in the B2B marketing realm, LinkedIn leads the way. According to HootSuite, 96 percent of B2B content marketers use LinkedIn for organic social marketing (only 82 percent used Facebook or Twitter).

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Topics: Social Media

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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