INBOUND ACCELERATOR

Social media is a fast-moving medium. Unlike a billboard, which is there for days or weeks at a time for all passing motorists to see, a social media post is fleeting. The half-life (or the time it takes a for a social media post to achieve half of the total views it will acquire) can be less than a half-hour on some platforms. It is really only there to be seen for a short time.

(See our best tips for healthcare providers on social media, including how to keep accounts and content fresh here: How To Conquer Social Media To Increase Web Traffic For Healthcare.)

As a spa owner, you only have so much time available to manage your marketing efforts because you are also juggling dozens of other management tasks from ordering supplies and greeting clients to setting up schedules and, possibly, making sure the garbage is taken out at the end of the day. You don’t have time to be on every possible social media network.

Instead, focus your energy on the top networks your best customers are using.

In most cases, that will be Facebook (used by nearly 3 of 4 American adults), and Instagram (used by more than half of all young adults under age 30, an age group less active on Facebook).

Who will you find on social media?

The short answer is almost everyone! But where you will find different demographics of people — meaning different target markets — varies by age, education level, career and gender.

Are you tasked with social media marketing for a business or brand? If so, you’ve seen plenty of statistics thrown your way. But which ones are worth paying attention to?

Here are 4 statistics we think you should pay attention to and why (Source):

Is social media management part of your job description?

If you are a small business owner or manager, chances are you are the one in charge of social media, plus all other marketing, and a whole list of other tasks that constantly require your attention.

If you are using great content to increase visibility of your spa or other small business through social media, wouldn’t it be great to include a one-click way for them to take action and become a customer?

There is a way to give your business Facebook page a simple one-click option where visitors can contact you to book an appointment, ask a question, or sign up for an upcoming event. You can create an official call-to-action (aka CTA) that appears in the lower right corner of the cover photo on a Facebook business page.

Facebook and other social media platforms are increasingly the first place consumers go to learn more about a business. Whether they are just quickly checking hours, reading reviews or just curious the services you offer, what potential customers find on your social media pages can make the difference between calling to make an appointment or deciding your spa isn’t for them.

One of the most important, but often overlooked, segments of your social media strategy is the “About” section for each platform. On Facebook, a preview of your “About” section appears directly below the profile picture, making it one of the first things visitors to your page see.

It can be easy, when focusing on social media marketing, to get caught up in the ongoing creation of posts, videos, infographics and links that show up in our followers’ feeds and overlook some of the most basic parts of the Facebook page — the cover photo and the profile image.

When was the last time you changed your Facebook cover photo? 

The best way to improve your business Facebook success — meaning increased visibility and business acquisition — is to create posts that readers engage with. After all, social media is meant to be social and interactive, not simply a bulletin board for reading.

So what kinds of posts generate more engagement?

Social media is a great way for medical spas and day spas to reach clients, promote services and educate their online audience. But doing so means creating a steady stream of content, and that isn’t always easy.

Trust me, I’ve been there—staring at the screen wondering what to post to a social media account that will generate engagement, teach social media followers something interesting, or even just make someone laugh. And when you need to think of something new every day, it can be overwhelming.