iPhone or Android? Mac or Microsoft?
Ford or Chevy? Coffee or tea?
Social media or search optimization?
Why does it have to be one or the other?
Read MoreDecember 20,2022 | BY: Scott Muff
iPhone or Android? Mac or Microsoft?
Ford or Chevy? Coffee or tea?
Social media or search optimization?
Why does it have to be one or the other?
Read MoreTopics: SEO, Social Media, Integrated Marketing & PR
Topics: Social Media, Goal Setting, Metrics
You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?
Read MoreTopics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing
Integrated marketing strategies for B2B brands need to take an all-encompassing approach to reaching target audiences.
Read MoreTopics: Social Media
From a B2C marketing perspective, Pinterest remains an important social media tool to reach audiences—especially women. Nearly half (46 percent) of U.S. women use Pinterest, and 89 percent of users use it for purchase inspiration.
Read MoreTopics: Social Media
Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.
Read MoreTopics: Social Media, Personas, Content Strategy
We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?
Read MoreTopics: Social Media, Content, Strategy
The very nature of LinkedIn and its users makes it a powerful tool for B2B marketers. In fact, 80 percent of B2B leads generated by social media come from LinkedIn.
Read MoreTopics: Social Media
While Facebook is not as reliant on hashtags for content discovery and promotion as other social media platforms, such as Instagram, they can still be a valuable tool for brands to use in establishing a consistent presence.
Read MoreTopics: Social Media
For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.
Read MoreTopics: Social Media, Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott