A blog dedicated to advancing inbound marketing and PR


The Secret To Viral Content: Give It A Job That Benefits The Consumer (video)

September 05,2018 | BY: Kristin Jones

We’d all love to create that piece of content that lights up the metrics meters on our website’s dashboard or Facebook Insights — comments, shares, clicks! But we know that the majority of content created today won’t hit that huge payoff. But what kind of content does?

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Topics: Social Media, Content

10 Essential Business Facebook Page Elements To Optimize Today

August 29,2018 | BY: Kristin Jones

Facebook is an essential part of any small business’s marketing strategy today — after all, nearly 8 in 10 American adults use the platform, and as many as 74 percent of purchases are influenced by social media.

Is your small business on Facebook already? How confident are you that you’ve set up your page in a way that puts your best foot (or should that be face?) forward?

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Topics: Social Media

6 Ways Facebook Benefits Healthcare Providers (infographic)

August 24,2018 | BY: Kristin Jones

When we asked healthcare providers about their most successful social media channel, more than half pointed to Facebook, likely due to its position as the social media platform that reaches the most American consumers of all ages.

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Topics: Social Media, Healthcare Marketing

Why People Share: The Psychology of Social Media

August 22,2018 | BY: Kristin Jones

Your social media posts are written to engage followers and hopefully link them back to your website. But the true power is not simply in your original posts (which may only be seen by a small percentage of followers), but when those posts are shared.

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Topics: Social Media

Social Media Marketing Tip: Get On The Video Bandwagon

August 20,2018 | BY: Kristin Jones

Here are a few stats to chew on for a minute:

  • Facebook users view more than 8 billion videos every day.

  • One in five Facbook videos is now a live broadcast.

  • By 2020, over 75 percent of the world’s mobile data traffic will be video.

Now a question: Is your business’s Facebook page a part of this future?

If not, do you have plans for joining the crowd? Sadly, if you don’t, you may be left behind.

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Topics: Social Media

Social Media Marketing Tip: Image Formatting Matters

August 06,2018 | BY: Kristin Jones

If you’ve taken the time to create a great social media image — whether it is a beautiful photo of your facility or a meme meant to make your followers stop and think (or giggle) — the last thing you want to have happen is for parts of the image to be hidden when it is displayed in your followers’ news feeds.

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Topics: Social Media

Social Media Marketing Tip: Claim Your Vanity URL

July 16,2018 | BY: Kristin Jones

When you share your business Facebook page with someone, what does the URL look like?

Is it a random jumble of letters and numbers, which may have been assigned by the platform when you first created your page, or is it clear that this Facebook page belongs to you?

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Topics: Social Media

Healthcare Content Marketing: Channels & Content Promotion (infographic)

July 13,2018 | BY: Kristin Jones

Healthcare is one industry that straddles the line between tradition and new technology when it comes to marketing. While social media now tops the list for how healthcare marketers distribute content to reach new and existing patients, more traditional formats such as print magazines remain an important part of many marketing strategies.

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Topics: Social Media, Healthcare Marketing

Small Business & Social Media: 2018 Posting Trends (infographic)

June 29,2018 | BY: Kristin Jones

If a Clutch survey of small businesses is correct, within the next year more than 85 percent of businesses with 500 or fewer employees will be using social media. It seems to me like a reasonable prediction, as Facebook, Instagram, YouTube, Twitter and others have changed the landscape of how we connect with one another and share information, for both personal and commercial reasons.

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Topics: Social Media, Small Business

Do This, Not That: Facebook Edition (infographic)

June 27,2018 | BY: Kristin Jones

Wondering what little changes you can make to your Facebook strategy that will increase engagement and exposure?

Sometimes, it’s as simple as following a “less is more” philosophy — such as keeping your posts to 80 or fewer characters — or asking a question.

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Topics: Social Media


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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