A blog dedicated to advancing inbound marketing and PR


Social Media vs. Search Optimization: The B2B Marketing Perspective

December 20,2022 | BY: Scott Muff

iPhone or Android? Mac or Microsoft?

Ford or Chevy? Coffee or tea?

Social media or search optimization?

Why does it have to be one or the other?

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Topics: SEO, Social Media, Integrated Marketing & PR

Quick Read: 2023’s Social Media Marketing Goals

November 15,2022 | BY: Scott Muff

What do you want your social media marketing to achieve in 2023?

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Topics: Social Media, Goal Setting, Metrics

How Marketers Boost B2B Content (infographic)

October 25,2022 | BY: Kristin Jones

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

Should Your B2B Use Social Media Advertising?

September 06,2022 | BY: Kristin Jones

Integrated marketing strategies for B2B brands need to take an all-encompassing approach to reaching target audiences.

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Topics: Social Media

How To Hashtag Your Pinterest Posts

February 01,2022 | BY: Scott Muff

From a B2C marketing perspective, Pinterest remains an important social media tool to reach audiences—especially women. Nearly half (46 percent) of U.S. women use Pinterest, and 89 percent of users use it for purchase inspiration.

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Topics: Social Media

Why B2B Marketers Lean on LinkedIn

January 17,2022 | BY: Scott Muff

Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.

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Topics: Social Media, Personas, Content Strategy

Best of 2021: Our Most-Used Content Marketing Advice & Insights

December 20,2021 | BY: Scott Muff

We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?

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Topics: Social Media, Content, Strategy

Social Media Tip: How To Use Hashtags on LinkedIn

December 13,2021 | BY: Scott Muff

The very nature of LinkedIn and its users makes it a powerful tool for B2B marketers. In fact, 80 percent of B2B leads generated by social media come from LinkedIn.

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Topics: Social Media

Social Media Tip: Using Hashtags in Facebook for Business

October 18,2021 | BY: Scott Muff

While Facebook is not as reliant on hashtags for content discovery and promotion as other social media platforms, such as Instagram, they can still be a valuable tool for brands to use in establishing a consistent presence.

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Topics: Social Media

Social Media Marketing Tip: How To Hashtag Your Tweets

September 09,2021 | BY: Scott Muff

For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.

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Topics: Social Media, Strategy


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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