Social media is a fast-moving medium. Unlike a billboard, which is there for days or weeks at a time for all passing motorists to see, a social media post is fleeting. The half-life (or the time it takes a for a social media post to achieve half of the total views it will acquire) can be less than a half-hour on some platforms. It is really only there to be seen for a short time.
(See our best tips for healthcare providers on social media, including how to keep accounts and content fresh here: How To Conquer Social Media To Increase Web Traffic For Healthcare.)Read More