A blog dedicated to advancing inbound marketing and PR


Social Media Tip For Spas: Post Frequently

August 12,2019 | BY: Kristin Jones

Social media is a fast-moving medium. Unlike a billboard, which is there for days or weeks at a time for all passing motorists to see, a social media post is fleeting. The half-life (or the time it takes a for a social media post to achieve half of the total views it will acquire) can be less than a half-hour on some platforms. It is really only there to be seen for a short time.

(See our best tips for healthcare providers on social media, including how to keep accounts and content fresh here: How To Conquer Social Media To Increase Web Traffic For Healthcare.)

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Topics: Social Media

Social Media Tip For Spas: Be Where Your Audience Is

July 29,2019 | BY: Kristin Jones

As a spa owner, you only have so much time available to manage your marketing efforts because you are also juggling dozens of other management tasks from ordering supplies and greeting clients to setting up schedules and, possibly, making sure the garbage is taken out at the end of the day. You don’t have time to be on every possible social media network.

Instead, focus your energy on the top networks your best customers are using.

In most cases, that will be Facebook (used by nearly 3 of 4 American adults), and Instagram (used by more than half of all young adults under age 30, an age group less active on Facebook).

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Topics: Social Media

The Demographics Of Social Media In 2019: What You Need To Know (infographic)

July 26,2019 | BY: Kristin Jones

Who will you find on social media?

The short answer is almost everyone! But where you will find different demographics of people — meaning different target markets — varies by age, education level, career and gender.

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Topics: Social Media

4 Social Media Marketing Statistics And Why They Matter

July 15,2019 | BY: Kristin Jones

Are you tasked with social media marketing for a business or brand? If so, you’ve seen plenty of statistics thrown your way. But which ones are worth paying attention to?

Here are 4 statistics we think you should pay attention to and why (Source):

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Topics: Social Media

Working Social Media Marketing Into Your Daily To-Do List

July 03,2019 | BY: Kristin Jones

Is social media management part of your job description?

If you are a small business owner or manager, chances are you are the one in charge of social media, plus all other marketing, and a whole list of other tasks that constantly require your attention.

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Topics: Social Media

Social Media For Spas: Add A Call-To-Action To Your Facebook Page

July 01,2019 | BY: Kristin Jones

If you are using great content to increase visibility of your spa or other small business through social media, wouldn’t it be great to include a one-click way for them to take action and become a customer?

There is a way to give your business Facebook page a simple one-click option where visitors can contact you to book an appointment, ask a question, or sign up for an upcoming event. You can create an official call-to-action (aka CTA) that appears in the lower right corner of the cover photo on a Facebook business page.

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Topics: Calls-to-action, Social Media

Social Media Marketing For Spas: Make The Most Of The “About” Section

June 17,2019 | BY: Kristin Jones

Facebook and other social media platforms are increasingly the first place consumers go to learn more about a business. Whether they are just quickly checking hours, reading reviews or just curious the services you offer, what potential customers find on your social media pages can make the difference between calling to make an appointment or deciding your spa isn’t for them.

One of the most important, but often overlooked, segments of your social media strategy is the “About” section for each platform. On Facebook, a preview of your “About” section appears directly below the profile picture, making it one of the first things visitors to your page see.

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Topics: Social Media

Social Media For Spas: Make The Most Of Your Facebook Images

June 10,2019 | BY: Kristin Jones

It can be easy, when focusing on social media marketing, to get caught up in the ongoing creation of posts, videos, infographics and links that show up in our followers’ feeds and overlook some of the most basic parts of the Facebook page — the cover photo and the profile image.

When was the last time you changed your Facebook cover photo? 

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Topics: Social Media

Numbers To Know: What Boosts Facebook Post Engagement

June 05,2019 | BY: Kristin Jones

The best way to improve your business Facebook success — meaning increased visibility and business acquisition — is to create posts that readers engage with. After all, social media is meant to be social and interactive, not simply a bulletin board for reading.

So what kinds of posts generate more engagement?

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Topics: Social Media

101 Things Your Spa Should Post On Facebook

May 28,2019 | BY: Kristin Jones

Social media is a great way for medical spas and day spas to reach clients, promote services and educate their online audience. But doing so means creating a steady stream of content, and that isn’t always easy.


Trust me, I’ve been there—staring at the screen wondering what to post to a social media account that will generate engagement, teach social media followers something interesting, or even just make someone laugh. And when you need to think of something new every day, it can be overwhelming.

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Topics: Social Media


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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