Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind.
Follow the road map through the steps we use at JONES to help our clients maximize the ROI they receive from their investment in marketing surveys, which includes informed content based on market feedback, lead generation, and enhanced brand awareness from thought leadership articles placed with industry media.
When you start with the stories you want to tell, your final destination should be a library full of focused marketing content that fits into your overall marketing strategy and campaigns. Download Maximizing Market Surveys to see how a single survey can turn into 100+ pieces of marketing content.