--- title: "Using Marketing Surveys: Roadmap To Success (infographic)" description: "Using Marketing Surveys: Roadmap To Success A 7 step process to creating, executing and maximizing market surveys to drive marketing and PR content development." image: https://www.jonespr.net/hubfs/Blog_Images/2024%20Images/JPR-BlogHeaderImages2023-129.png --- [![](https://www.jonespr.net/hubfs/Blog_Images/2024%20Images/JPR-BlogHeaderImages2023-129.png) ](https://www.jonespr.net/eight-arms-blog/using-marketing-surveys-roadmap-to-success-infographic) # Using Marketing Surveys: Roadmap To Success (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind. Follow the road map through the steps we use at JONES to help our clients maximize the ROI they receive from their investment in marketing surveys, which includes informed content based on market feedback, [lead generation](https://www.jonespr.net/inboundaccelerator/topic/lead-generation), and enhanced brand awareness from [thought leadership articles](https://www.jonespr.net/inboundaccelerator/rethinking-bylined-articles-turning-pr-into-marketing) placed with industry media. When you start with the [stories you want to tell](https://www.jonespr.net/inboundaccelerator/first-step-to-writing-marketing-surveys-that-generate-data-you-can-use), your final destination should be a library full of focused marketing content that fits into your overall marketing strategy and campaigns. Download [Maximizing Market Surveys](https://www.jonespr.net/lp-surveys-marketing-content) to see how a single survey can turn into 100+ pieces of marketing content. ![jones-infographic-survey-marketing-process-v2](https://www.jonespr.net/hs-fs/hubfs/jones-infographic-survey-marketing-process-v2.jpg?width=1043&name=jones-infographic-survey-marketing-process-v2.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Turn Your Marketing Survey Into 100+ Content Concepts (infographic)](https://www.jonespr.net/hs-fs/hubfs/Turn%20Your%20Marketing%20Survey%20Into%20100+%20Content%20Concepts%20(infographic).jpg?width=352&name=Turn%20Your%20Marketing%20Survey%20Into%20100+%20Content%20Concepts%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/turn-your-marketing-surveys-into-100-content-concepts-infographic) ### [Turn Your Marketing Surveys Into 100+ Content Concepts (infographic)](https://www.jonespr.net/eight-arms-blog/turn-your-marketing-surveys-into-100-content-concepts-infographic) [![How To Use Surveys To Fuel Your Content Marketing Strategy (video)](https://www.jonespr.net/hs-fs/hubfs/How%20To%20Use%20Surveys%20To%20Fuel%20Your%20Content%20Marketing%20Strategy%20(video).png?width=352&name=How%20To%20Use%20Surveys%20To%20Fuel%20Your%20Content%20Marketing%20Strategy%20(video).png) ](https://www.jonespr.net/eight-arms-blog/how-to-use-surveys-to-fuel-your-content-marketing-strategy-video) ### [How To Use Surveys To Fuel Your Content Marketing Strategy (video)](https://www.jonespr.net/eight-arms-blog/how-to-use-surveys-to-fuel-your-content-marketing-strategy-video) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/2024%20Images/JPR-BlogImages-0724-19.jpg?width=352&name=JPR-BlogImages-0724-19.jpg) ](https://www.jonespr.net/eight-arms-blog/how-to-choosing-a-survey-partner) ### [How To: Choosing A Survey Partner](https://www.jonespr.net/eight-arms-blog/how-to-choosing-a-survey-partner) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2026-02-12T14:57:28.926Z", "datePublished" : "2018-05-25T13:00:00.000Z", "headline" : "Using Marketing Surveys: Roadmap To Success (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/2024%20Images/JPR-BlogHeaderImages2023-129.png" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/using-marketing-surveys-roadmap-to-success-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```