--- title: Why & How Often SMBs Use Social Media (infographic) description: "Why & How Often SMBs Use Social Media Increased awareness and increased traffic are just two reasons small businesses use social media, with most posting at least daily. How does your small business social media strategy compare?" image: https://www.jonespr.net/hubfs/jones_blog_header_april7-1.png --- [![](https://www.jonespr.net/hubfs/jones_blog_header_april7-1.png) ](https://www.jonespr.net/eight-arms-blog/why-how-often-smbs-use-social-media-infographic) # Why & How Often SMBs Use Social Media (infographic) BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![april 17 blog post-SMBs-social-media](https://www.jonespr.net/hs-fs/hubfs/april%2017%20blog%20post-SMBs-social-media.png?width=550&name=april%2017%20blog%20post-SMBs-social-media.png) Social media is no longer an “extra” part of a business marketing plan. For many small businesses, it may be the majority of the strategy, used as a substitute for a formal webpage, as paid advertising, and as organic and word of mouth promotion to reach both new audiences and current customers. In fact, 9 in 10 marketers say that their social marketing efforts has increased exposure, and 75 percent say it has increased traffic. Getting those results, however, requires a commitment to creating quality content and staying in front of your followers with organic content in addition to paid promotions. Half of all small businesses say they post on social media daily. Is that enough? Check out our [complete guide to social media here](https://www.jonespr.net/inboundaccelerator/your-complete-social-media-guide-what-where-when-and-how-often-to-post?hs_preview=gFxwuliB-28275358310) to see what we recommend, based on the social media channel and your goals.   ![Power_infographic [Recovered]](https://www.jonespr.net/hs-fs/hubfs/Power_infographic%20%5BRecovered%5D.jpg?width=2592&name=Power_infographic%20%5BRecovered%5D.jpg)   Here are a few more posts with insights into social media and small business: - [Social Media Image Size Cheat Sheet](https://www.jonespr.net/inboundaccelerator/social-media-image-size-cheat-sheet-infographic) - [Working Social Media Marketing Into Your Daily To-Do List](https://www.jonespr.net/inboundaccelerator/working-social-media-marketing-into-your-daily-to-do-list) - [How Much Does Facebook Advertising Really Cost?](https://www.jonespr.net/inboundaccelerator/how-much-does-facebook-advertising-really-cost-infographic) - [Facebook Decisions: Ads vs. Promoted Posts vs. Organic Content](https://www.jonespr.net/inboundaccelerator/facebook-decisions-ads-vs.-promoted-posts-vs.-organic-content)   If you aren’t sure whether organic social media content can really make a difference for you, check out the experience of our client [Serenity Medical Spa](https://www.jonespr.net/lp-facebook-organic-content-case-study). In their first month consistently publishing organic content to their Facebook page, the page had 12 times as many page impressions and 89 times as many post shares. [Download the case study](https://www.jonespr.net/lp-facebook-organic-content-case-study) to learn how they did it. Or [schedule a time to talk with us](https://www.jonespr.net/meetings/kristin19) about our social media offerings specifically for spas and other small business categories. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Healthcare & Social Media_ 7 Numbers You Need To Know (infographic)-1](https://www.jonespr.net/hs-fs/hubfs/Healthcare%20%26%20Social%20Media_%207%20Numbers%20You%20Need%20To%20Know%20(infographic)-1.jpg?width=352&name=Healthcare%20%26%20Social%20Media_%207%20Numbers%20You%20Need%20To%20Know%20(infographic)-1.jpg) ](https://www.jonespr.net/eight-arms-blog/healthcare-social-media-7-numbers-to-know-infographic) ### [Healthcare & Social Media: 7 Numbers To Know (infographic)](https://www.jonespr.net/eight-arms-blog/healthcare-social-media-7-numbers-to-know-infographic) [![Working Social Media Marketing Into Your Daily To-Do List ](https://www.jonespr.net/hs-fs/hubfs/Working%20Social%20Media%20Marketing%20Into%20Your%20Daily%20To-Do%20List%20%20.png?width=352&name=Working%20Social%20Media%20Marketing%20Into%20Your%20Daily%20To-Do%20List%20%20.png) ](https://www.jonespr.net/eight-arms-blog/working-social-media-marketing-into-your-daily-to-do-list) ### [Working Social Media Marketing Into Your Daily To-Do List](https://www.jonespr.net/eight-arms-blog/working-social-media-marketing-into-your-daily-to-do-list) [![Small Business & Social Media_ 2018 Posting Trends (infographic)](https://www.jonespr.net/hs-fs/hubfs/Small%20Business%20%26%20Social%20Media_%202018%20Posting%20Trends%20(infographic).jpg?width=352&name=Small%20Business%20%26%20Social%20Media_%202018%20Posting%20Trends%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/small-business-social-media-2018-posting-trends-infographic) ### [Small Business & Social Media: 2018 Posting Trends (infographic)](https://www.jonespr.net/eight-arms-blog/small-business-social-media-2018-posting-trends-infographic) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "dateModified" : "2022-07-20T10:26:44.532Z", "datePublished" : "2020-04-17T13:00:00.000Z", "headline" : "Why & How Often SMBs Use Social Media (infographic)", "image" : [ "https://www.jonespr.net/hubfs/jones_blog_header_april7-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/why-how-often-smbs-use-social-media-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```