--- title: "Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing" description: "Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing Choose carefully when hiring an agency to ensure you combine industry expertise with access to a wide range of content types." image: https://www.jonespr.net/hubfs/Agency%20vs.%20In-House_%20Pros%20%26%20Cons%20And%20How%20To%20Make%20The%20Most%20Of%20Outsourcing-1.png --- [![](https://www.jonespr.net/hubfs/Agency%20vs.%20In-House_%20Pros%20%26%20Cons%20And%20How%20To%20Make%20The%20Most%20Of%20Outsourcing-1.png) ](https://www.jonespr.net/eight-arms-blog/agency-vs.-in-house-pros-cons-and-how-to-make-the-most-of-outsourcing) # Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Agency vs. In-House_ Pros & Cons And How To Make The Most Of Outsourcing-1](https://www.jonespr.net/hs-fs/hubfs/Agency%20vs.%20In-House_%20Pros%20%26%20Cons%20And%20How%20To%20Make%20The%20Most%20Of%20Outsourcing-1.png?width=550&name=Agency%20vs.%20In-House_%20Pros%20%26%20Cons%20And%20How%20To%20Make%20The%20Most%20Of%20Outsourcing-1.png) Who do you rely on for marketing content creation: an in-house team, outside agencies, or some combination? Chances are that each brings different strengths to the table, judging by the response of 300 B2B marketers to a [survey by Walker-Sands](https://www.walkersands.com/resources/the-future-of-b2b-content-2019/). What advantages does an in-house team have over outsourcing? What do outside firms tend to do better? And how can you get the best of both worlds when you work with an agency? According to the Walker-Sands report, the survey says that in-house teams do better at nailing the subject matter and creating content that is relevant to target audiences. Which makes sense — they only work with that one business. They should be experts. Outside firms, however, get higher marks than in-house teams for content diversity and turnaround time. They can often draw from a wider pool of talent to provide video, graphic, writing, strategy and social media expertise. So how do you get the best of both worlds? Hire outside expertise carefully by choosing agencies with deep experience in your specific industry. [Some industries, especially, call for in-depth knowledge, such as the health sciences field](https://www.jonespr.net/inboundaccelerator/lessons-from-15-years-of-marketing-expertise-essential-for-marketing-within-the-life-sciences-field). Want more tips on choosing the right partner agency and making the most of the relationship? - [Choosing a Branding Agency: Are You Asking the Right Questions](https://www.jonespr.net/inboundaccelerator/choosing-a-branding-agency-are-you-asking-the-right-questions) - [Choosing a Branding Agency Partner: Red Flags to Watch For](https://www.jonespr.net/inboundaccelerator/choosing-an-branding-agency-partner-red-flags-to-watch-for) - [Working With Your Agency Or Team to Plan Content](https://www.jonespr.net/inboundaccelerator/working-with-your-agency-or-team-to-plan-content) - [4 Secrets of the Perfect HubSpot Partner Agency](https://www.jonespr.net/inboundaccelerator/4-secrets-of-the-perfect-hubspot-partner-agency) - [4 MORE Secrets of the Perfect HubSpot Partner Agency](https://www.jonespr.net/inboundaccelerator/4-more-secrets-of-the-perfect-hubspot-partner-agency)   ![JONESinfographic-outsource-content-vs-inhouse](https://www.jonespr.net/hs-fs/hubfs/JONESinfographic-outsource-content-vs-inhouse.jpg?width=1043&name=JONESinfographic-outsource-content-vs-inhouse.jpg)   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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