INBOUND ACCELERATOR

Some aspects of marketing can be fun—working with creative people, seeing the finished campaign roll in responses, learning new technology to keep up with the latest in customer engagement trends.

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Topics: Strategy, Management

In the rush to keep social media content current and relevant, we often create material that is top-of-mind at the moment but loses its connection rapidly. And that works—for social media.

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Topics: Business Blog, Content

Each year, as we wind down (or are scrambling to meet year-end targets) in these weeks between Thanksgiving and New Year’s, I budget a little time to look at our blog and inbound marketing library metrics to get a feel for what was on our readers’ minds in the past year. What content were they searching for and finding on our site?

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Topics: Lead Nurturing, Audits, Content Strategy

Developing a new brand—whether from scratch or in a rebranding project—is an intense endeavor. It requires a significant investment of resources, either in-house or in hiring an agency, to develop a comprehensive brand positioning and imagery strategy, complete with design guidelines that are intended to maintain the integrity of that brand image in all the content to be created moving forward.

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Topics: Branding, Client Success, Design

Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.

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Topics: Strategy, Infographics, Content Marketing

The basic concept of inbound marketing sounds simple: create content your audience wants, promote it, convert them to leads, and done!

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Topics: Lead Generation, Inbound Marketing, Strategy

B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)

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Topics: Statistics, Content Marketing, B2B Marketing

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

Email marketing may seem simple on the surface:

1. Write copy.

2. Find a great image.

3. Hook them with a subject line.

4. Include a CTA.

5. Send.

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Topics: Email

Very few marketers are brand new to video—depending which survey you reference, only between 17 percent and 35 percent of the marketers who used video in their content marketing in 2021 were new to the scene.

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Topics: Statistics, Video, B2B Marketing