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Email Marketing Priorities & Tactics for Inbound Marketers

March 30,2018 |BY: Kristin Jones

Email Marketing Priorities & Tactics for Inbound Marketers

When inbound marketers turn to email, their most important goal is increasing engagement — using emails to bring contacts and leads back to their website — followed closely by increasing customer acquisition.

One key factor in both is personalization, making the contact feel that he or she is known and specific needs are being addressed.

Ascend2 outlined the most effective tactics for personalization in this report, as we’ve shown below.

Make sure your email marketing efforts are following a few key rules for effective personalization and the greatest possible reach. We’ve outlined 10 of them in Email for Inbound: Do This, Not That.


Topics: Email

Email For Inbound: Do This, Not That

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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