A blog dedicated to advancing inbound marketing and PR

How to Turn Visitors Into Leads

August 19,2015 |BY: Kristin Jones

How to Turn Visitors Into Leads


Do you ever wish there were a magic formula for inbound marketing? What if I told you there is one?


While it can’t grant all of your wishes, without this essential tool, your inbound marketing campaign will be little more than a puff of smoke with nothing to show in the end. The magic wand that turns website visitors into inbound leads is a call-to-action. Not the kind of CTA that says “BUY NOW!” This is a CTA inviting visitors to learn more or to download useful content.


Here’s how I described the CTA to public relations professionals, who also play a significant role in successful inbound marketing:



As you deploy this magical tool to turn visitors into leads, make sure you are using it correctly with our Call-to-Action Report Card. Getting a grade for your magic? Sounds a little like Hogwarts. Enjoy!


Topics: Calls-to-action

Call-To-Action Report Card

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas

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