Increase Customer Engagement with Thank You Page for New Leads

While a landing page may be where you acquire information about a lead in exchange for content (a white paper, video, blog subscription, etc.), it isn’t the last thing your website visitor should see. Use a dedicated page to tell your visitor-turned-lead “Thank you,” and offer opportunities to increase customer engagement. (Click to Tweet)

Those opportunities should be a secondary call-to-action for additional content and simple ways for them to share your content through social media.

In addition to a thank you page, website visitors who complete a form should also receive an auto-response email with another offer. (Click to Tweet)

Our advice: Carefully optimize your landing pages, thank you pages and emails to keep visitors coming back to your website for more. Here’s how: How to Optimize Landing Pages for Conversions.