A blog dedicated to advancing inbound marketing and PR

Is Your Business Missing the Social Media Message?

October 23,2015 |BY: Scott Muff

Is Your Business Missing the Social Media Message?


Successful inbound marketing requires a solid online presence, which extends beyond your blog to the realm of social media. Businesses who have put social media to work cite four big benefits:

  1. Increased marketing effectiveness. Social media enhances other campaigns by providing more platforms for promoting offers and sharing brand messages.

  2. Business promotion. With a wide range of platforms available, there is sure to be at least one that fits well with your business’s needs, whether you focus your B2B efforts on LinkedIn, stock a YouTube channel with product demos and how-to videos, or encourage happy customers to review your restaurant on Yelp.

  3. Sales activation. More than 50 percent of marketers say social media is important in seeking out new customers or clients. (Click to Tweet)

  4. Increased online exposure. With GlobalWebIndex reporting that nearly 30 percent of our online time spent on social networking platforms, it just makes sense that businesses would use those opportunities to increase online exposure. (Click to Tweet)

Is Your Business Missing the Social Media Message?

So how do you take advantage of these benefits? By making social media a part of your inbound marketing content strategy. Set goals and track results with our Digital Echo Worksheet and plan your specific status updates and tweets with a Social Media Scheduling Template.

Topics: Social Media

Social Media Scheduling Worksheet

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas

Popular Topics

see all