INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Investing In Social Media: A Small Business Perspective (infographic)

March 27,2020 | BY: Kristin Jones

Small businesses can’t afford to ignore social media, but they also have to be aware of their own limitations in how much of their budget and time they can commit to staying on top of multiple channels.

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Topics: Social Media

Don’t Let “Page Not Found” Drag Down Your Website Performance

March 25,2020 | BY: Scott Muff

We’ve all run into it at some point: a broken link. Maybe you were following a trail of backlinks to try to get the origin of some statistic (I’ve traced many back trying to find out just how outdated a social media or digital marketing stat might be — you’d be amazed at how long some things continue to circulate!). Or maybe you discovered an error on your own website that explained why some pages weren’t getting the traffic you thought they should.

Either way, a 404 error is more than just irritating. For your website, it could mean serious damage to your reputation and performance, as Spiralytics oulines in this infographic.

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Topics: SEO, Website

Social Media Marketing Tip: When To Post To Instagram

March 16,2020 | BY: Kristin Jones

In social media marketing, timing is essential. With more than 100 million new Instagram photos and videos posted on the site each day, getting your content in front of your target market means fighting for eyes of a busy audience. If you aren’t there when they are, your hard work to create great content falls flat.

So how do you know when to post?

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Topics: Social Media

What 15 Years Of Marketing Agency Ownership Have Taught Me (infographic)

March 13,2020 | BY: Kristin Jones

Marketing channels change. Marketing tactics change. Marketing content changes.

But some things about marketing are no different now than they were when I founded JONES more than 15 years ago. Or when I got my first job in marketing and PR a few years before that.

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Topics: Marketing Lessons

15 Fun Facts About Kristin

March 12,2020 | BY: Kristin Jones

Because life shouldn’t be all business all the time, and I’ve taken a serious approach over the last year to sharing 15 marketing lessons I’ve learned since founding JONES more than 15 years, today I want to lighten the mood.

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Topics: Marketing Lessons

Lessons From 15 Years: Sustaining & Growing A Marketing/PR Agency Requires Perseverance To Adapt & Overcome

March 12,2020 | BY: Kristin Jones

Ask young marketing or PR professionals about their long-term dreams for their careers, and they will likely describe how they want to own their own agencies. Work for themselves. Have complete creative freedom.

Many of them may one day do just that. Starting your own agency is easy—hang out a shingle (aka create a website), take a current connection with you, and bingo! You’re in business.

Starting is easy. Sustaining an independent marketing and PR agency is hard.

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Topics: Marketing Lessons

How To Reach Healthcare IT Customers (video)

March 06,2020 | BY: Kristin Jones

Healthcare, especially working with IT companies that serve the healthcare industry, has been one of my specialty fields for years. Through more than decade of experience working with a variety of businesses that serve healthcare providers and organizations, we’ve learned a few things about how to reach the unique target audiences within healthcare.

In particular, healthcare IT companies need to understand the decision-making process of CIOs, as well as how IT impacts multiple aspects of healthcare, from patient outcomes to revenue streams.

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Topics: Healthcare Marketing

Give Editors The Right Reasons To Accept Your Contributed Articles

March 04,2020 | BY: Scott Muff

With the realms of marketing and public relations continually meeting, meshing and intertwining, using contributed articles as part of an integrated campaign is the perfect way to reach thousands of prospects with top-of-the-funnel content that establishes you brand as an industry authority.

But you aren’t the only one seeking editorial space from related blogs and industry media. As PointVisible points out in this infographic, many editors get at least 6-10 pitches every day, and 20 percent of those editors say 9 out of 10 pitches are so bad, they don’t even bother to read them properly.

Ouch.

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Topics: Public Relations, Bylined Articles

Plan A Year’s Worth Of Marketing Campaigns (free template)

February 27,2020 | BY: Kristin Jones

As I recently reviewed our website, blog and lead generation metrics, it was interesting to note how most of our most popular downloads from the Inbound Marketing Learning Library are templates. It’s easy to see that our readers are looking for tools that can make their marketing and PR tasks simpler, and I’m glad we are able to provide those tools.

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Topics: Strategy, Campaign Planning

How To Use Our Lead Nurturing Workflow Template (free download)

February 20,2020 | BY: Kristin Jones

 

I know that lead nurturing is something a lot of marketers are trying to figure out and perfect. That’s why the #2 download from our Inbound Marketing Learning Library is our Lead Nurturing Workflow Template. (See the rest of the top 10 here.)

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Topics: Lead Nurturing, Strategy, emails

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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