A blog dedicated to advancing inbound marketing and PR

Quick Tip: Using Landing Pages to Kick Off Lead Nurturing

December 12,2016 |BY: Kristin Jones

Quick Tip: Using Landing Pages to Kick Off Lead Nurturing

It shouldn’t be a secret that landing pages are the key to online lead generation—they are the part of your website where visitors trade a bit of contact information for a great offer.

But what do you do with those leads once you have them?

The landing page should be just the beginning of continuing contact with leads to nurture them toward a sale. After all, 50 percents may be qualified, but not yet ready to buy.

Use your landing pages as the launching point for lead nurturing campaigns: a series of emails giving leads access to related content or offers that gradually move them through the sales funnel toward a purchase decision. Using a landing page form submission as the starting point for automated lead nurturing provides an advantage in:

  • Timing—78 percent of sales that start with a web inquiry are won by the first company that responds.

  • Targeting—Established lead nurturing campaigns fit the topic that brought the lead to your website in the first place.

Need to know more?

Download one of these resources that will take you deeper into the why and how of landing pages and lead nurturing.

Topics: Lead Nurturing, Landing Pages

optimize landing pages, conversion, landing page conversion, how-to

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas

Popular Topics

see all