--- title: "Quick tip: Write Blog Posts That Turn Readers Into Customers" description: Tips for you to consider when you are writing your blog posts. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20541%20Typing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20541%20Typing.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-write-blog-posts-that-turn-readers-into-customers) # Quick tip: Write Blog Posts That Turn Readers Into Customers BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick tip: Write Blog Posts That Turn Readers Into Customers](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20541%20Typing.jpg?width=1277&name=Blog%20541%20Typing.jpg "Quick tip: Write Blog Posts That Turn Readers Into Customers") A [business blog](https://www.jonespr.net/introduction-to-business-blogging) can, and should, have a number of goals and objectives. It should [build authority](https://www.jonespr.net/inboundaccelerator/3-business-blogging-benefits-you-may-not-have-considered) and establish your company as an expert in the field. It should increase [your website’s SEO power](https://www.jonespr.net/inboundaccelerator/5-keyword-opportunities-to-optimize-your-blog-improve-page-rank). It should draw visitors to your site. And it should [turn those visitors into leads](https://www.jonespr.net/30-hot-lead-generation-tips) and customers. In order to use your blog to turn readers into customers, you need to follow these three rules: **1. Include links to related content.** Don’t leave readers with just a single blog post on an isolate topic. Link to related pages on your website (product or services listings, FAQs, related blog posts, etc.) or to the original data you cite in your blog. Providing these additional resources will keep readers coming back because they trust you. **2. Encourage engagement.** Ask questions, invite comments and suggest that readers share the blog with others. Blogs should be interactive to be the most effective. **3. Include at least one [call-to-action](https://www.jonespr.net/the-comprehensive-guide-to-designing-ctas-download-request-page)****.** Without a CTA, your blog cannot generate leads. Include contextual CTAs for related offers and place graphic CTAs elsewhere on your blog’s page. **Our advice:** Remember that your blog really is more than a storytelling opportunity. It is a lead generation tool. Find 17 more tips for maximizing your blog’s potential in our [Blog Essential Checklist](https://www.jonespr.net/blog-essentials-checklist-what-your-blog-needs-to-succeed). Then share your own favorite blog writing rule in the comments. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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