What if you could move a prospect from “lead” to “customer” more quickly, shortening the sales cycle and improving your marketing efficiency? You can, by nurturing leads with an automated series of offers and emails that are targeted and relevant.
Market2Lead found that nurtured leads generally have a 23 percent shorter sales cycle. (Click to Tweet) This reduces the time needed for sales to “warm up” or qualify leads, letting them focus on closing sales when leads have reached that stage.
Lead nurturing campaigns use a strategic workflow to offer leads increasingly focused content, beginning with introductory and informational materials for those in the awareness and early engagement stages, and transitioning to more solution-based materials as they enter the consideration and comparison stages.
(Find more about the buyers’ journey/sales cycle/sales funnel here.)