Everything from your brand platform, to content strategy, to nurturing, to customer engagement must be in sync to win and retain customers. Our methodology aligns marketing efforts and transforms you into the envy of your industry.
Nine out of ten people who visit your website are not ready to buy, and they will walk away if you don’t keep them involved and engaged with your company. That’s why it’s important to establish lead nurturing, a marketing program that focuses on educating sales leads who are not yet ready to buy.
Marketers who have established lead nurturing.
Lead nurturing means you’re providing highly relevant educational content that helps build brand and product preference long before your prospects are ready to buy, while encouraging them to take the next step and move down the funnel.
It’s important to keep potential customers who may not be ready to make a purchasing decision informed and interested by nurturing them with content that feeds them information about topics they find important and relevant.
When potential customers are investigating options, it’s important to inspire trust. First discover the specific problem the prospect is facing, and then nurture that prospect with content that demonstrates how your company can help solve that problem.
You’ve got a hot lead when a prospect begins engaging with bottom of the funnel, or late stage, content. It’s time to place a personal phone call to nurture that prospect, while gathering more information to ensure the lead is sales-ready.
Turn cold leads into hot leads by escorting them through the buying cycle. Share early stage content to educate and inform, middle stage content to identify a specific problem the prospect is facing and demonstrating how you can help solve it, and later stage content to generate action.