HOW WE CREATE
ENVIABLE BRANDS

Our process takes you from where you are to where you want to be.

Everything from your brand platform, to content strategy, to nurturing, to customer engagement must be in sync to win and retain customers. Our methodology aligns marketing efforts and transforms you into the envy of your industry.

Lead Nurture - JONES

LEAD NURTURE

left_arrow
right_Icon

Ignite Sales by Nurturing Cold Prospects into Hot Leads

Majority Are Not Ready To Buy

Nine out of ten people who visit your website are not ready to buy, and they will walk away if you don’t keep them involved and engaged with your company. That’s why it’s important to establish lead nurturing, a marketing program that focuses on educating sales leads who are not yet ready to buy.  
Nurture Visitors - JONES

Only one out of ten people who visit your website are there looking to buy immediately.
Marketers who have established lead nurturing - JONES

Marketers who have established lead nurturing.
Warm up cold leads - JONES

Warm Up Cold Leads

Lead nurturing means you’re providing highly relevant educational content that helps build brand and product preference long before your prospects are ready to buy, while encouraging them to take the next step and move down the funnel.



79% of marketing leads never
convert into sales. Lack of lead
nurturing is the common cause of
this poor performance.
weathers.png

COLD

Not Ready To Buy

It’s important to keep potential customers who may not be ready to make a purchasing decision informed and interested by nurturing them with content that feeds them information about topics they find important and relevant.


Most new leads are not sales-ready - JONES

73% of new
leads are not
sales-ready.

WARM

Trying to Solve a Problem

When potential customers are investigating options, it’s important to inspire trust.  First discover the specific problem the prospect is facing, and then nurture that prospect with content that demonstrates how your company can help solve that problem.

Companies that excel at lead nurturing are more successful - JONES

Companies that excel
at lead nurturing
generate 50% more
 sales-ready leads.

HOT

Evaluating Options

You’ve got a hot lead when a prospect begins engaging with bottom of the funnel, or late stage, content. It’s time to place a personal phone call to nurture that prospect, while gathering more information to ensure the lead is sales-ready.

Nurtured leads make more purchases - JONES

Nurtured leads make
47% larger
purchases than
non-nurtured leads.
Get your lead qualification checklist - JONESDOWNLOAD OUR LEAD QUALIFICATION CHECKLIST

Ignite Sales by Nurturing Cold Prospects into Hot Leads

Turn cold leads into hot leads by escorting them through the buying cycle.  Share early stage content to educate and inform, middle stage content to identify a specific problem the prospect is facing and demonstrating how you can help solve it, and later stage content to generate action.
weathers_witharrow.png

COLD

Not Ready To Buy
EDUCATE & INFORM
  • Tip Sheets
  • How-To Videos
  • Checklists
  • Worksheets
  • How-To Blog Content
  • Analyst Reports
  • Analyst Webinars

WARM

Trying to Solve a Problem
DEMONSTRATE HOW
TO SOLVE THEIR PROBLEMS
  • Problem/Solution Papers
  • Problem/Solution Videos
  • Case Studies
  • Services Benefit Videos
  • Services Info Sheets
  • Interactive Assessments

HOT

Evaluating Options
GENERATE ACTION
  • Interactive Online ROI Calculator
  • Services Guides
  • Pricing information
New call-to-action

Want to Keep Up?

We’ll take you from where you are to where you want to be.

JoinJonesTrans

Refer a Friend

Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card.

Make an Introduction Today  
  • ST. LOUIS OFFICE: 314.534.8187

©2020 JONES PR