INBOUND ACCELERATOR

While all marketers may feel that they are skilled in staying ahead of the technology curve and adapting new ways to communicating their brand’s messaging to their target audience, there are still differences in approach between marketers who are adapting to new technology and those who have grown up as “digital natives.”

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Topics: Analytics, Infographics, A/B Testing

While we may rely on intuition and best practices when initially designing our marketing content, including landing pages, optimizing them works best when based on empirical evidence. Find out what really does work—not just what you think should work.

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Topics: Landing Pages, Analytics, A/B Testing

 

There are plenty of resources online that will tell you the “best” options for calls-to-action. These best practices are based on thousands of CTAs, websites, and data driven by closed loop marketing.

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Topics: Calls-to-action, Website, A/B Testing

Sometimes, it really does pay to sweat the small stuff.

Small stuff includes the little details on your landing pages. And you sweat the small stuff because small changes can have big results, like a 30-40 percent increase in lead generation for B2B companies.

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Topics: Sales Funnel, Landing Pages, Strategy, A/B Testing

Would a short video on your webinar landing page increase conversions? Does an email with question in the subject line generate a bigger response? Does adding a limited-time element to a CTA improve click-through?

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Topics: Inbound Marketing, Strategy, A/B Testing

Surely you’ve had this discussion in your strategy meetings: You say email blasts should be sent midweek when there seems to be a lull in activity; your colleague argues that having that email in recipients’ inboxes first thing Monday morning will yield the most responses.

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Topics: Content, Strategy, Analytics, Email, A/B Testing

 

Sometimes little changes yield big results. But how do you know which changes are best?

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Topics: Lead Generation, Landing Pages, HubSpot, Metrics, A/B Testing

 

Should your “Subscribe Here” button be red or green? Should your headline be short and punchy, or more descriptive? Should your landing page have only one form field, or will just as many people convert even if they need to fill in three fields?

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Topics: Calls-to-action, Lead Generation, Landing Pages, Analytics, Metrics, A/B Testing

 

Email marketing is a prime opportunity to utilize A/B testing to improve responses, testing elements such as sender name and subject lines.

 

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Topics: Metrics, Personalization, Email, A/B Testing

Have you visited the optometrist lately? Then these words should sound familiar:  “Which is better: Option A? Or B? Number 1? Or Number 2?” Finding the perfect prescription can make all the difference for those of us with less than 20/20 vision.

Did you know you can apply that same “Is it A? Or is it B?” approach to finding the best fit to your marketing as well?

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Topics: Lead Generation, Inbound Marketing, Analytics, A/B Testing