INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing

October 25,2019 | BY: Kristin Jones

Who do you rely on for marketing content creation: an in-house team, outside agencies, or some combination? Chances are that each brings different strengths to the table, judging by the response of 300 B2B marketers to a survey by Walker-Sands.

What advantages does an in-house team have over outsourcing? What do outside firms tend to do better? And how can you get the best of both worlds when you work with an agency?

Read More

Topics: Public Relations, Resourcing, Infographics, Management, Integrated Marketing & PR, Agency Partners

Lessons From 15 Years: Ask The Right Questions, Set Measurable Goals, And Deliver On Expectations

June 25,2019 | BY: Kristin Jones

Sometimes the most important lessons are those that may seem obvious or simple, but which are overlooked and ignored in the search for the next big thing. We, as humans and as marketers, sometimes convince ourselves that success is complicated and that the best strategy is something we haven’t yet tried.

We forget to go back to the basics upon which a successful marketing strategy should be built. This can be especially true of agencies that strive to differentiate themselves by being creative and innovative and coming up with new ideas to wow and woo potential clients. But when the very foundations of a marketing strategy are ignored, the whole thing tends to collapse.

This Marketing Lesson post focuses on the three simple (not easy, but simple) steps that every marketing strategy should build from.

Read More

Topics: Goal Setting, Marketing Lessons, Agency Partners

Lessons from 15 Years: Today’s Strong Relationships Are Tomorrow’s Enduring (Or New) Accounts

June 04,2019 | BY: Kristin Jones

Did you know that the average client-agency relationship in the marketing and PR world is 3.2 years or less? That’s really not much time when targeting strategies and campaigns that can extend for months and generate results years down the road. And with turnover that rapid, it means that the average agency is spending a lot of time prospecting and trying to land new contracts to replace the ones that are closing.

(Sources: The Drum and Bedford Group Consulting)

What would happen if the energy dedicated to finding new accounts was instead focused on building relationships that maintain the clients you already have and increase the likelihood that the contacts you have in those businesses may bring you even more business in the future?

Read More

Topics: Strategy, Resourcing, Management, Marketing Lessons, Client Success Stories, Agency Partners

15 Years Of Marketing, PR & Life Lessons Learned

April 30,2019 | BY: Kristin Jones

2019 marks 15 years since I took the leap and founded the first iteration of JONES.

Since 2004, we’ve seen the introduction and nearly universal adoption of Facebook, YouTube and smartphones — and all the changes in buyer behavior that go along with them — which has changed the marketing and PR field tremendously.

Read More

Topics: Inbound Marketing, Management, Marketing Lessons, Client Success Stories, Agency Partners

When You Need Someone Else to Make Sense of the Numbers

November 15,2018 | BY: Kristin Jones

 

Some see marketing and communications as an art. And it definitely can be: crafting creative text and images that elicit emotion and drive action requires creativity, vision, and an understanding of how words and visual elements work together. That’s the art.

But, it is also a science. Marketing success relies on data, as well. That includes both the data that help tell your brand’s stories (see more on using data in marketing content here: 5 Ways To Use Survey Data) and analyzing your own performance data to find ways to improve future campaigns.

Read More

Topics: Analytics, Metrics, Audits, Agency Partners

Media Audits: A 12-Point Checklist

September 13,2018 | BY: Kristin Jones

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

Read More

Topics: Public Relations, Strategy, Analytics, Audits, Agency Partners

How To: Choosing A Survey Partner

May 24,2018 | BY: Kristin Jones

When the Content Marketing Institute asked B2B buyers what they look for in content from vendors, nearly 50 percent said they want content that is more informational than promotional. (Infographic)

Read More

Topics: Surveys, Management, Agency Partners

What Small Business Digital Marketing Looks Like [infographic]

November 03,2017 | BY: Kristin Jones

I’m a small business owner, so I understand the challenges. And I know that one of the key challenges small business owners run up against is finding the time to handle marketing, including digital marketing, amongst all of the other tasks that demand time—employee management and hiring, cash flow, strategy, customer service, and, depending on the type of business, manufacturing, sales, and more.

Read More

Topics: Analytics, Resourcing, Infographics, Agency Partners

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas