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When Semrush asked thousands of marketing leaders what factors lead to success in content marketing, the most commonly chosen answer was this: researching our audience. In fact, nearly half of marketing leaders cited researching their audience as the greatest factor in success.
That response edged out search engine optimization, publishing more content, and even improving the quality of content.
Why?
Read MoreTopics: Personas, Audits, Content Marketing
Media analysis projects are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.
That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.
Read MoreTopics: Public Relations, Strategy, Analytics, Audits, Agency Partners
With research from Orbit Media showing that top-performing websites have an average lifespan of just 2 years and 7 months, there’s a good chance yours is due for a redo. If it hasn’t been updated since the times BC (before Covid), it’s time.
Read MoreTopics: Website, Audits, Infographics
Each year, as we wind down (or are scrambling to meet year-end targets) in these weeks between Thanksgiving and New Year’s, I budget a little time to look at our blog and inbound marketing library metrics to get a feel for what was on our readers’ minds in the past year. What content were they searching for and finding on our site?
Read MoreTopics: Lead Nurturing, Audits, Content Strategy
Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?
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We’ve said before that one of the first steps in planning where you want to go is knowing where you are right now. After all, even Google Maps asks if you want directions from your current location.
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While 2020 brought big changes—even if only temporary—in how we live our lives, do our work and how brands reach audiences through content and integrated marketing, some things remain the same: marketers like you continued to seek out ways of improving their campaigns, fine-tuning their strategies and simplifying the tasks that support that work.
Read MoreTopics: Branding, Lead Qualification, Audits, Content Strategy
Almost 80 percent of marketers use market research to inform their business decisions. This statistic from HubSpot’s latest global survey of marketers really isn’t a surprise—using the data available from market research, rather than relying on best guesses and pure creativity just makes sense.
Read MoreTopics: Analytics, Audits, Content Creation, Surveys, Content Strategy
Sometimes, the best approach to take in B2B marketing is to think about your customer’s customer.
Read MoreTopics: Audits, Bylined Articles, Surveys, FinTech marketing, Thought Leadership
The importance of high-quality website content is hard to underestimate.
As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:
“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”
Read MoreTopics: SEO, Website, Content, Audits, Content Creation
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
