INBOUND ACCELERATOR

With research from Orbit Media showing that top-performing websites have an average lifespan of just 2 years and 7 months, there’s a good chance yours is due for a redo. If it hasn’t been updated since the times BC (before Covid), it’s time.

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Topics: Website, Audits, Infographics

Each year, as we wind down (or are scrambling to meet year-end targets) in these weeks between Thanksgiving and New Year’s, I budget a little time to look at our blog and inbound marketing library metrics to get a feel for what was on our readers’ minds in the past year. What content were they searching for and finding on our site?

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Topics: Lead Nurturing, Audits, Content Strategy

Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?

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Topics: Website, Audits

We’ve said before that one of the first steps in planning where you want to go is knowing where you are right now. After all, even Google Maps asks if you want directions from your current location.

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Topics: Branding, Analyze, Audits

While 2020 brought big changes—even if only temporary—in how we live our lives, do our work and how brands reach audiences through content and integrated marketing, some things remain the same: marketers like you continued to seek out ways of improving their campaigns, fine-tuning their strategies and simplifying the tasks that support that work.

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Topics: Branding, Lead Qualification, Audits, Content Strategy

Almost 80 percent of marketers use market research to inform their business decisions. This statistic from HubSpot’s latest global survey of marketers really isn’t a surprise—using the data available from market research, rather than relying on best guesses and pure creativity just makes sense.

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Topics: Analytics, Audits, Content Creation, Surveys, Content Strategy

Sometimes, the best approach to take in B2B marketing is to think about your customer’s customer.

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Topics: Audits, Bylined Articles, Surveys, FinTech marketing, Thought Leadership

The importance of high-quality website content is hard to underestimate.

As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:

“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”

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Topics: SEO, Website, Content, Audits, Content Creation

Well before the world moved even more online than it had ever been before as a response to the COVID-19 pandemic, marketing decision-makers globally acknowledged the need for their websites to keep up with changes and consumer needs.

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Topics: Website, Statistics, Audits, Infographics

When times are lean—and 2020 and 2021 are turning into lean times for many marketing programs—it is essential to make the most of what you already have.

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Topics: Sales Funnel, Content, Audits