INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Looking Back: Most-Read Marketing Advice Of 2020

January 05,2021 | BY: Scott Muff

While 2020 brought big changes—even if only temporary—in how we live our lives, do our work and how brands reach audiences through content and integrated marketing, some things remain the same: marketers like you continued to seek out ways of improving their campaigns, fine-tuning their strategies and simplifying the tasks that support that work.

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Topics: Branding, Lead Qualification, Audits, Content Strategy

Your 2020 Guide To Marketing Research and the State of Marketing

December 08,2020 | BY: Kristin Jones

Almost 80 percent of marketers use market research to inform their business decisions. This statistic from HubSpot’s latest global survey of marketers really isn’t a surprise—using the data available from market research, rather than relying on best guesses and pure creativity just makes sense.

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Topics: Analytics, Audits, Content Creation, Surveys, Content Strategy

Client Success: Consumer Surveys Yield B2B Selling Points

October 30,2020 | BY: Kristin Jones

Sometimes, the best approach to take in B2B marketing is to think about your customer’s customer.

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Topics: Audits, Bylined Articles, Surveys, FinTech marketing

How To Create Great Website Content In 12 Steps

September 09,2020 | BY: Scott Muff

The importance of high-quality website content is hard to underestimate.

As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:

“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”

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Topics: SEO, Website, Content, Audits, Content Creation

Web Strategy Statistics To Guide Your Decision-Making (infographic)

September 04,2020 | BY: Scott Muff

Well before the world moved even more online than it had ever been before as a response to the COVID-19 pandemic, marketing decision-makers globally acknowledged the need for their websites to keep up with changes and consumer needs.

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Topics: Website, Statistics, Audits

Why Now Is the Right Time For A Marketing Content Audit

September 01,2020 | BY: Kristin Jones

When times are lean—and 2020 and 2021 are turning into lean times for many marketing programs—it is essential to make the most of what you already have.

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Topics: Sales Funnel, Content, Audits

5 Marketing Projects To Work Into Your Remaining 2020 Budget

August 25,2020 | BY: Scott Muff

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

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Topics: Planning, Audits, Video, Surveys, Management

Lessons From 15 Years: Telecom Industry Marketing Means Staying On Top Of Everchanging Trends

January 07,2020 | BY: Kristin Jones

Allow me to date myself a bit. Obviously, if I’m offering insights into 15 years of owning my own marketing firm (plus my years with other agencies and in-house before that), I’ve been around a little while, though 20 years, or even a bit more, truly doesn’t feel like all that long.

Until, that is, I think about the changes in how we do, well, almost everything, as it relates to telecommunications.

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Topics: Content, Audits, Marketing Lessons, Client Success Stories, Telecomm marketing

What Do You Know About Your Marketing Content?

January 01,2020 | BY: Kristin Jones

No marketing or public relations campaign is completed when the last of the content is published and promoted. There is still one important step to undertake in order to maximize the results of your next campaign: analysis.

It is important to know as much as you can about your content and campaign, and the results it yields, in order to improve the next time around. That means monitoring key metrics, digging through the data, and uncovering what Spiralytics calls content intelligence in this infographic.

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Topics: Content, Analytics, Audits

Lessons From 15 Years: First, You Have To Do The Data Work

October 10,2019 | BY: Kristin Jones

In some professions, you have to do the dirty work to set up a project for success. Building the tallest skyscraper begins with making sure the ground is prepped and a solid foundation in place. Creating the most delectable dessert begins with making a mess in the kitchen. It takes some dirty work before the genius can be seen.

In marketing, it’s not so much dirty work as it is data work.

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Topics: Goal Setting, Analytics, Metrics, Audits, Marketing Lessons

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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