INBOUND ACCELERATOR

We’ve said before that one of the first steps in planning where you want to go is knowing where you are right now. After all, even Google Maps asks if you want directions from your current location.

Read More

Topics: Branding, Analyze, Audits

Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.

Read More

Topics: Branding, Strategy, Healthcare Marketing, Client Success Stories, Healthcare IT

Too often, marketers and corporate communications leaders have the tendency to believe that a strategy or campaign has to have a singular goal and focus: either brand awareness or demand gen. One or the other.

Read More

Topics: Branding, Lead Generation, Campaign Planning, Integrated Marketing & PR

(This is a guest post from our colleague and collaborator Lena Cheng, MD, managing director at Best Friend Jack. We are thrilled to be able to share her marketing and branding insights for an industry we are both passionate about serving.)

Read More

Topics: Branding, Healthcare Marketing, Guest Authors, Healthcare IT

While 2020 brought big changes—even if only temporary—in how we live our lives, do our work and how brands reach audiences through content and integrated marketing, some things remain the same: marketers like you continued to seek out ways of improving their campaigns, fine-tuning their strategies and simplifying the tasks that support that work.

Read More

Topics: Branding, Lead Qualification, Audits, Content Strategy

Choosing a name isn’t always easy. Just ask any parent—while some have known what they would name their kids since they were kids themselves, others like a friend of mine almost end up bringing home “Baby Boy Lastname” from the hospital because they just can’t decide.

Read More

Topics: Branding, Campaign Planning

Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.

Read More

Topics: Branding, Inbound Marketing, Personas, Strategy, Infographics

With 2018 winding down and 2019 about to kick into high gear, it’s a great time to do a little research, learning and goal setting for the next year. If you are like me, each year you set a resolution to spend more time learning things that I can apply to my life — my health, my family and my job.

But there is only so much time available and there is SO MUCH out there to read, watch and listen to. How to choose?

Read More

Topics: Branding, Calls-to-action, Healthcare Marketing

We’ve talked in the past about setting goals and “doing the math” — you can’t know if you are succeeding, if you don’t know how to define success — but there is another step to take that has a similar ring to it:

You can’t sell if you don’t know who you are selling to.

Read More

Topics: Branding, Personas

When introducing a business blog, don’t just jump in and start writing, or try to imitate another blog that you love to read or that you’ve heard has had great success. Instead, take a step back and remember that — like any marketing content you create — your business blog is a reflection of your brand.

Read More

Topics: Branding, Business Blog