INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Brand Audits: Telling You What You Need to Know

June 14,2022 | BY: Kristin Jones

We’ve said before that one of the first steps in planning where you want to go is knowing where you are right now. After all, even Google Maps asks if you want directions from your current location.

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Topics: Branding, Analyze, Audits

Client Shout-Out: Yes Health Makes A Splash with Return to In-Person Events

May 05,2022 | BY: Kristin Jones

Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.

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Topics: Branding, Strategy, Healthcare Marketing, Client Success Stories, Healthcare IT

Brand Awareness vs. Demand Gen: It’s Not An Either/Or Situation

March 31,2022 | BY: Kristin Jones

Too often, marketers and corporate communications leaders have the tendency to believe that a strategy or campaign has to have a singular goal and focus: either brand awareness or demand gen. One or the other.

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Topics: Branding, Lead Generation, Campaign Planning, Integrated Marketing & PR

5 Signs Your Health-Tech Company Needs A Rebrand

December 06,2021 | BY: NA

(This is a guest post from our colleague and collaborator Lena Cheng, MD, managing director at Best Friend Jack. We are thrilled to be able to share her marketing and branding insights for an industry we are both passionate about serving.)

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Topics: Branding, Healthcare Marketing, Guest Authors, Healthcare IT

Looking Back: Most-Read Marketing Advice Of 2020

January 05,2021 | BY: Scott Muff

While 2020 brought big changes—even if only temporary—in how we live our lives, do our work and how brands reach audiences through content and integrated marketing, some things remain the same: marketers like you continued to seek out ways of improving their campaigns, fine-tuning their strategies and simplifying the tasks that support that work.

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Topics: Branding, Lead Qualification, Audits, Content Strategy

How to Use Our Scorecard For Brands & Campaign Names (free download)

September 29,2020 | BY: Scott Muff

Choosing a name isn’t always easy. Just ask any parent—while some have known what they would name their kids since they were kids themselves, others like a friend of mine almost end up bringing home “Baby Boy Lastname” from the hospital because they just can’t decide.

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Topics: Branding, Campaign Planning

The Foundation Of Successful Inbound Marketing (infographic)

December 27,2019 | BY: Kristin Jones

Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.

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Topics: Branding, Inbound Marketing, Personas, Strategy, Infographics

Our Most-Read Posts Of 2018

December 27,2018 | BY: Kristin Jones

With 2018 winding down and 2019 about to kick into high gear, it’s a great time to do a little research, learning and goal setting for the next year. If you are like me, each year you set a resolution to spend more time learning things that I can apply to my life — my health, my family and my job.

But there is only so much time available and there is SO MUCH out there to read, watch and listen to. How to choose?

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Topics: Branding, Calls-to-action, Healthcare Marketing

5 Steps To Understand Your Audience

June 06,2018 | BY: Kristin Jones

We’ve talked in the past about setting goals and “doing the math” — you can’t know if you are succeeding, if you don’t know how to define success — but there is another step to take that has a similar ring to it:

You can’t sell if you don’t know who you are selling to.

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Topics: Branding, Personas

Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning

January 22,2018 | BY: Kristin Jones

When introducing a business blog, don’t just jump in and start writing, or try to imitate another blog that you love to read or that you’ve heard has had great success. Instead, take a step back and remember that — like any marketing content you create — your business blog is a reflection of your brand.

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Topics: Branding, Business Blog

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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