A blog dedicated to advancing inbound marketing and PR


5 Steps To Understand Your Audience

June 06,2018 | BY: Kristin Jones

We’ve talked in the past about setting goals and “doing the math” — you can’t know if you are succeeding, if you don’t know how to define success — but there is another step to take that has a similar ring to it:

You can’t sell if you don’t know who you are selling to.

Read More

Topics: Personas, Branding

Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning

January 22,2018 | BY: Kristin Jones

When introducing a business blog, don’t just jump in and start writing, or try to imitate another blog that you love to read or that you’ve heard has had great success. Instead, take a step back and remember that — like any marketing content you create — your business blog is a reflection of your brand.

Read More

Topics: Branding, Blogging

Looking Ahead: Inspiration for Marketing (and Life) in 2018

December 22,2017 | BY: Kristin Jones

As I write this final blog post of 2017, here at JONES we are preparing to take a couple of days at the end of the year for an intense huddle to review our 2017 efforts and flesh out the final details of our content and campaign plans for 2018. 

By setting aside the day-to-day of blog writing and emails, we can focus fully on what is coming next.

Read More

Topics: Branding, Strategy, Planning

Use Competitor Analysis to Inform Branding Efforts

September 28,2017 | BY: Kristin Jones

Creating a new brand, or developing a new positioning approach for an existing brand, should never be done in a vacuum. It is essential to understand not only your own strengths and weaknesses, but those of your competition as well.

Read More

Topics: Audits, Branding, Position Your Brand

Branding Strategies: Choosing Colors & Fonts (infographics)

September 27,2017 | BY: Kristin Jones

I know we’ve said it many times: A logo is not a brand. And neither is a combination of colors and typography the same as a brand.

Read More

Topics: Branding

Choosing a Branding Agency: Seek Industry Experience

September 07,2017 | BY: Kristin Jones

Creating, or recreating, a brand position is a big undertaking, requiring internal and external research, data analysis, and concept development of everything from messaging to visual components. It is something only the largest marketing departments are equipped to tackle alone.

Read More

Topics: Branding, Planning

On Purple Cows, Sliced Bread and Being Remarkable (video)

August 02,2017 | BY: Kristin Jones

What makes a service or a product or even an idea a winner?

Read More

Topics: Branding, Strategy

Take the Next Step on Your Big Ideas

April 26,2017 | BY: Kristin Jones

Have you ever had a great big idea, but didn’t know how to make it a reality? Have you let opportunities slip by where you could have offered a perspective and input that would have made a difference?

Read More

Topics: Branding, Strategy

Quick Tip: Don’t Forget Buyer Personas

April 24,2017 | BY: Kristin Jones

There are a lot of moving parts to keep track of when creating a new brand identity.

Read More

Topics: Branding, Personas

Choosing an Branding Agency Partner: Red Flags to Watch For

April 20,2017 | BY: Kristin Jones

In the last few weeks, I’ve gone over a few important things to keep in mind when choosing a marketing agency with which to partner, particularly when you are tackling a branding project.

Choosing a Branding Agency: Know What You Need

Choosing a Branding Agency: Are You Asking the Right Questions

Sometimes, even if you already have a relationship established with a marketing agency partner, you need to watch for red flags that may signal something is wrong or missing. When you pick up on one of these signals, it’s time to take a look at whether you are really getting what you need.

Read More

Topics: Branding, Planning


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas