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Throughout its 20-year history, Viiz has provided robust technology, cutting-edge innovation and a human touch in moments that matter most. Yet its previous brand, messaging and website fell behind in reflecting the company’s evolution, innovation and market expansion.
Here’s an inside look at this successful B2B tech rebrand:
Read MoreTopics: Branding, Website, Client Success, Design
From the outside, when a company introduces a new brand, like Pepsi’s newest entrant in the lemon-lime soda world Starry, that the main component is the image: an eye-catching logo that provides visual differentiation from the slew of competitors behind the glass in the convenience store cooler.
Read MoreTopics: Branding
Developing a new brand—whether from scratch or in a rebranding project—is an intense endeavor. It requires a significant investment of resources, either in-house or in hiring an agency, to develop a comprehensive brand positioning and imagery strategy, complete with design guidelines that are intended to maintain the integrity of that brand image in all the content to be created moving forward.
Read MoreTopics: Branding, Client Success, Design
We’ve said before that one of the first steps in planning where you want to go is knowing where you are right now. After all, even Google Maps asks if you want directions from your current location.
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Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.
Read MoreTopics: Branding, Strategy, Healthcare Marketing, Client Success Stories, Healthcare IT
Too often, marketers and corporate communications leaders have the tendency to believe that a strategy or campaign has to have a singular goal and focus: either brand awareness or demand gen. One or the other.
Read MoreTopics: Branding, Lead Generation, Campaign Planning, Integrated Marketing & PR
(This is a guest post from our colleague and collaborator Lena Cheng, MD, managing director at Best Friend Jack. We are thrilled to be able to share her marketing and branding insights for an industry we are both passionate about serving.)
Read MoreTopics: Branding, Healthcare Marketing, Guest Authors, Healthcare IT
While 2020 brought big changes—even if only temporary—in how we live our lives, do our work and how brands reach audiences through content and integrated marketing, some things remain the same: marketers like you continued to seek out ways of improving their campaigns, fine-tuning their strategies and simplifying the tasks that support that work.
Read MoreTopics: Branding, Lead Qualification, Audits, Content Strategy
Choosing a name isn’t always easy. Just ask any parent—while some have known what they would name their kids since they were kids themselves, others like a friend of mine almost end up bringing home “Baby Boy Lastname” from the hospital because they just can’t decide.
Read MoreTopics: Branding, Campaign Planning
Building a successful inbound marketing program is much like building a house: If you don’t have a detailed blueprint and a solid foundation, no matter how every other detail of the structure is, the house will be a maintenance nightmare and fail to live up to expectations.
Read MoreTopics: Branding, Inbound Marketing, Personas, Strategy, Infographics
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
