INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Our Most-Read Posts Of 2018

December 27,2018 | BY: Kristin Jones

With 2018 winding down and 2019 about to kick into high gear, it’s a great time to do a little research, learning and goal setting for the next year. If you are like me, each year you set a resolution to spend more time learning things that I can apply to my life — my health, my family and my job.

But there is only so much time available and there is SO MUCH out there to read, watch and listen to. How to choose?

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Topics: Branding, Healthcare Marketing, Calls-to-action

5 Steps To Understand Your Audience

June 06,2018 | BY: Kristin Jones

We’ve talked in the past about setting goals and “doing the math” — you can’t know if you are succeeding, if you don’t know how to define success — but there is another step to take that has a similar ring to it:

You can’t sell if you don’t know who you are selling to.

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Topics: Personas, Branding

Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning

January 22,2018 | BY: Kristin Jones

When introducing a business blog, don’t just jump in and start writing, or try to imitate another blog that you love to read or that you’ve heard has had great success. Instead, take a step back and remember that — like any marketing content you create — your business blog is a reflection of your brand.

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Topics: Branding, Blogging

Looking Ahead: Inspiration for Marketing (and Life) in 2018

December 22,2017 | BY: Kristin Jones

As I write this final blog post of 2017, here at JONES we are preparing to take a couple of days at the end of the year for an intense huddle to review our 2017 efforts and flesh out the final details of our content and campaign plans for 2018. 

By setting aside the day-to-day of blog writing and emails, we can focus fully on what is coming next.

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Topics: Branding, Strategy, Planning

Use Competitor Analysis to Inform Branding Efforts

September 28,2017 | BY: Kristin Jones

Creating a new brand, or developing a new positioning approach for an existing brand, should never be done in a vacuum. It is essential to understand not only your own strengths and weaknesses, but those of your competition as well.

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Topics: Audits, Branding, Position Your Brand

Branding Strategies: Choosing Colors & Fonts (infographics)

September 27,2017 | BY: Kristin Jones

I know we’ve said it many times: A logo is not a brand. And neither is a combination of colors and typography the same as a brand.

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Topics: Branding

Choosing a Branding Agency: Seek Industry Experience

September 07,2017 | BY: Kristin Jones

Creating, or recreating, a brand position is a big undertaking, requiring internal and external research, data analysis, and concept development of everything from messaging to visual components. It is something only the largest marketing departments are equipped to tackle alone.

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Topics: Branding, Planning

On Purple Cows, Sliced Bread and Being Remarkable (video)

August 02,2017 | BY: Kristin Jones

What makes a service or a product or even an idea a winner?

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Topics: Branding, Strategy

Take the Next Step on Your Big Ideas

April 26,2017 | BY: Kristin Jones

Have you ever had a great big idea, but didn’t know how to make it a reality? Have you let opportunities slip by where you could have offered a perspective and input that would have made a difference?

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Topics: Branding, Strategy

Quick Tip: Don’t Forget Buyer Personas

April 24,2017 | BY: Kristin Jones

There are a lot of moving parts to keep track of when creating a new brand identity.

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Topics: Branding, Personas

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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