A blog dedicated to advancing inbound marketing and PR


Quick Tip: Don’t Forget Buyer Personas

April 24,2017 | BY: Kristin Jones

There are a lot of moving parts to keep track of when creating a new brand identity.

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Topics: Branding, Personas

Choosing an Branding Agency Partner: Red Flags to Watch For

April 20,2017 | BY: Kristin Jones

In the last few weeks, I’ve gone over a few important things to keep in mind when choosing a marketing agency with which to partner, particularly when you are tackling a branding project.

Choosing a Branding Agency: Know What You Need

Choosing a Branding Agency: Are You Asking the Right Questions

Sometimes, even if you already have a relationship established with a marketing agency partner, you need to watch for red flags that may signal something is wrong or missing. When you pick up on one of these signals, it’s time to take a look at whether you are really getting what you need.

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Topics: Branding, Planning

Match Marketing Content to the Brain’s Behavior

April 19,2017 | BY: Kristin Jones

Planning your inbound marketing content starts with an overall strategy, but then involves determining precisely how to present each message or collection of information.

Improve the results of your content by considering how your intended customer’s brain processes different formats.

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Topics: Branding, Personas

Choosing a Branding Agency: Are You Asking The Right Questions?

April 18,2017 | BY: Kristin Jones

Developing a complete brand identity is typically a task corporate marketing departments look for help executing. It takes a lot of time and expertise, and an outside perspective can be helpful in breaking away from simply doing what you’ve always done.

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Topics: Branding, Inbound Marketing

Choosing a Branding Agency: Know What You Need

April 11,2017 | BY: Kristin Jones

Whether you are launching a new business or new product or looking to rejuvenate a brand identity that is no longer delivering, chances are your marketing team is going to be searching for a partner agency to develop that new brand concept.

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Topics: Branding, Planning

6 Branding (and Rebranding) Mistakes to Avoid

March 21,2017 | BY: Kristin Jones

Marketing strategies, and much more, start with a firm understanding of—and plan for implementing—your company’s brand. Your brand is at the center of who you are and what you do.

But it can be tempting, in the rush to keep up with social media, and lead generation, and lead nurturing, and sales enablement, and conferences, and meetings, and the miscenally of daily duties to forget to take time to make sure that basic foundation is in place.

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Topics: Branding, Content

Quick Tip: Take Branding Beyond the Marketing Department

March 20,2017 | BY: Kristin Jones

Brand development is marketing’s job, right?

Yes and no. The marketing department is typically tasked with developing the brand identity, creating the materials and content to promote that identity, and building it up. But the marketing team can’t do it alone.

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Topics: Branding, Planning

Ultimate Guide to Brand Identity Development (infographic)

March 17,2017 | BY: Kristin Jones

Starting a new business, or even launching a new product or service, requires careful planning, from product development and cash flow projections to determining delivery methods and creating awareness and buzz.

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Topics: Branding, Content

Quick Tip: When Developing Your Brand, Consider What Isn’t Being Said

March 13,2017 | BY: Kristin Jones

One of the six key steps in creating a new brand identity is the competitive audit.

Once you’ve gone through the discovery process internally—gathering feedback from stakeholders within the company—it’s time to look at what the rest of the industry is saying.

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Topics: Branding, Audits

Creating the Perfect Business Logo (Infographic)

November 30,2016 | BY: Kristin Jones


I know I’ve said it a lot: a brand is more than a logo and a tagline, but I also understand that a logo is still a powerful part of the overall brand positioning effort.

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Topics: Branding, Planning


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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