INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your Ultimate Business Blog Writing Checklist

February 23,2021 | BY: Scott Muff

Business blogs are among the three primary forms of media used in the content marketing strategies today, according to HubSpot, with both B2B and B2C brands relying on storytelling to grow awareness, increase website traffic and SEO performance, and drive lead generation.

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Topics: Business Blog, Content, Writing

Helping You Get Through 2020: The Resources Our Readers Used Most

December 29,2020 | BY: Scott Muff

This has been quite a year, hasn’t it? An ongoing global pandemic, civil unrest in cities across the US, a shift in how businesses operate, and for marketers, a need to at least try to stay a half-step ahead of the messages our customers need to hear in times like these.

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Topics: Business Blog, Strategy, Content Creation

How To Plan Your Business Blog Calendar (free template)

July 28,2020 | BY: Scott Muff

There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)

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Topics: Business Blog, Planning, Campaign Planning

Why You Should Start A Business Blog Now: SEO & Lead Generation

May 12,2020 | BY: Scott Muff

Business blogs have been around for more than a decade, and in some reports they are losing ground to other content strategies in marketers’ arsenals. So, if you don’t already have a business blog, why should you start one now?

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Topics: SEO, Lead Generation, Business Blog

Pick The Perfect Length For Your Next Blog Post

February 04,2020 | BY: Kristin Jones

In some professions, there are no questions about how to get the results you want. Precise manuals spell out exactly how to replace an engine part or calculate the needed statistics in an actuarial table. But with marketing and content creation, the guidelines are a little more, let’s say, open to interpretation.

This includes writing business blog posts that deliver results – wouldn’t it be great if there were an absolute answer to what works? Then you would know whether to write long or “KISS” by keeping it short and simple. Unfortunately, the answer is not exact, but there are some statistics, best practices and complicating factors to keep in mind as you find the perfect length for your next blog post.

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Topics: Business Blog, Writing, Content Creation

Rethinking Search Optimization: Content That Goes Beyond Keywords

November 14,2019 | BY: Kristin Jones

There was a time when every conversation around search engine optimization focused on one specific topic: keywords. How to choose keywords (such as selecting keywords that have a high search rating, but are ones that allow you to be competitive). Where to place keywords in the structure of your website (also called on-page SEO). How to work keywords into your content.

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Topics: SEO, Business Blog, Content

Market Your Blog To Take Your Inbound Content Marketing To The Next Level

August 29,2019 | BY: Kristin Jones

Much of the discussion around marketing blogs or business blogs centers on how to use blogs to drive traffic and convert leads. And it should be, because that is the ultimate goal of all inbound marketing, and a business blog is an essential tool in the inbound marketer’s arsenal.

But it is also important to consider how you can make each individual tool in that arsenal more powerful. How can you increase your blog’s effectiveness, reach, and performance?

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Topics: Business Blog, Strategy

7 Business Blog Rules to Attract and Keep Readers

April 09,2019 | BY: Kristin Jones

Business blogs have the potential to increase website traffic, build trust and thought leadership within your industry and drive online lead generation. But before they can accomplish those goals, business blogs must attract and keep readers.

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Topics: Business Blog

Build The Perfect Blog Post

March 27,2019 | BY: Kristin Jones

Do you ever wish you had a blueprint that could guide you through the most important steps in creating a great business blog post? Something with some specs to refer to as you build from an idea out?

Luckily, Business2Community has drawn up plans for us, which fit well with what I’ve shared before (so I’ll link to more resources below the infographic).

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Topics: Business Blog, Writing, Content Creation

Get More From Your Content: 21 Life-Lengthening Tips

February 06,2019 | BY: Kristin Jones

 

We know that some marketing content just doesn’t last—depending on where you look, the half-life of a tweet is anywhere from just 18 minutes to maybe 2.5 hours. Either way, they aren’t going to be around for long.

But there are ways of extending the life of your tweets and other social media and online content, as the infographic below from Maria Peagler of Social Media Online Classes shows.

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Topics: Social Media, Business Blog, Content

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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