INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How To Plan Your Business Blog Calendar (free template)

July 28,2020 | BY: Scott Muff

There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)

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Topics: Planning, Campaign Planning, Business blog

9 Steps To Better Bylined Articles

June 18,2020 | BY: Scott Muff

Contributed or bylined articles have long been a staple of public relations strategies in B2B marketing, used to increase awareness and establish the thought leadership authority of a brand or company leaders. They can also be used effectively as an additional channel in content marketing, still maintaining the trust provided by non-promotional content in a third-party publication, but also serving as a link for lead generation.

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Topics: Public Relations, Bylined Articles, Business blog

Why You Should Start A Business Blog Now: SEO & Lead Generation

May 12,2020 | BY: Scott Muff

Business blogs have been around for more than a decade, and in some reports they are losing ground to other content strategies in marketers’ arsenals. So, if you don’t already have a business blog, why should you start one now?

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Topics: Business blog

Quality Counts When Crafting Blogs & Website Content

January 22,2019 | BY: Kristin Jones

Whether you are writing a business blog post, an email, or the content for your standard website pages (the home page, “About Us,” product pages, FAQs, and more), first impressions matter, and the quality of your content is one of the four elements that make an instant impact.

Your blog posts and website content must be on-message, educational, valuable and well-written.

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Topics: Website, Content, Business blog

10 Steps to Creating A Business Blog Strategy

May 04,2018 | BY: Kristin Jones

 

When focusing on inbound marketing, your blog is at the center of your universe. That means it deserves top priority in your planning and business blog strategy development.

We’ve outlined the 10 essential steps to take in creating a business blog that meets your company’s needs and objectives.

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Topics: Content, Strategy, Business blog

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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