INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

10 Steps to Creating A Business Blog Strategy

May 04,2018 | BY: Kristin Jones

 

When focusing on inbound marketing, your blog is at the center of your universe. That means it deserves top priority in your planning and business blog strategy development.

We’ve outlined the 10 essential steps to take in creating a business blog that meets your company’s needs and objectives.

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Topics: Business Blog, Content, Strategy, Infographics, Content Strategy

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

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Topics: Business Blog, Content, Strategy, Writing, Bylined Articles

HubSpot Blog Metrics: A Tour of HubSpot’s Measuring Tools

April 26,2018 | BY: Kristin Jones

If you’ve been reading the Inbound Accelerator the last few weeks, you’ve heard about how important it is to monitor your business blog’s performance in order to stack up actual results against goals, make decisions to improve future performance, and prove the ROI of your inbound marketing efforts.

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Topics: Business Blog, HubSpot, Analytics, Metrics

7 Characteristics Of The Best Infographics — In An Infographic!

April 20,2018 | BY: Kristin Jones

Infographics play a growing role in content marketing, especially in a world where consumers — and business buyers — say they want short, easy to digest, visual  content from brands and companies

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Topics: Business Blog, Infographics, Content Creation

Blog Metrics To Measure & Use (Part 2- Lead Conversion)

April 17,2018 | BY: Kristin Jones

Measuring blog metrics is an essential task if you want to be able to improve your business blog results and prove the ROI it provides for your marketing strategy. Last week, we covered the first segment of metrics you should be tracking: Traffic.

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Topics: Business Blog, Analytics, Metrics

Blog Metrics to Measure & Use (Part 1-Traffic)

April 12,2018 | BY: Kristin Jones

One of the key steps in any marketing campaign is analysis — reviewing results to find what works, what doesn’t, and how you can improve the next round. Business blogs written to fuel inbound marketing are no different.

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Topics: Business Blog, Analytics, Metrics

5 Types Of Business Blog Readers: Which Are You Reaching?

April 10,2018 | BY: Kristin Jones

 

We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?

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Topics: Sales Funnel, Lead Generation, Business Blog, Content Creation

Business Blogging Benchmarks That Impact Traffic & Leads

April 06,2018 | BY: Kristin Jones

Two questions are at the center of developing a business blog strategy to drive inbound marketing:

How often should I publish blog posts?

How long will it take to have a sizeable impact on my website traffic and lead generation?

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Topics: Lead Generation, Business Blog, Metrics, Infographics

How B2B Marketers Distribute Content [infographic]

February 09,2018 | BY: Kristin Jones

There was a time when B2B marketing content had limited distribution channels, but in today’s digital environment, the possibilities are continually expanding, especially as platforms such as social media provide potential to combine a broad reach with tightly targeted audiences based on geography, industry, job title or even employer.

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Topics: Business Blog, Email, Infographics, Content Creation, Content Strategy

Social Media Marketing Tip: Promote Your Business Blog Posts

February 05,2018 | BY: Kristin Jones

Content is the key to using social media in your marketing mix. And if you are already writing a business blog, that means you are one step ahead, because you have a ready-made source of content for your social media efforts.

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Topics: Social Media, Business Blog, Content Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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