INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

An Inside Look at a B2B Tech Rebrand

May 29,2023 | BY: Kristin Jones

Throughout its 20-year history, Viiz has provided robust technology, cutting-edge innovation and a human touch in moments that matter most. Yet its previous brand, messaging and website fell behind in reflecting the company’s evolution, innovation and market expansion.

Here’s an inside look at this successful B2B tech rebrand: 

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Topics: Branding, Website, Client Success, Design

5 Ways You Know You Picked the Right Vendor to Execute Your Brand

December 13,2022 | BY: Kristin Jones

Developing a new brand—whether from scratch or in a rebranding project—is an intense endeavor. It requires a significant investment of resources, either in-house or in hiring an agency, to develop a comprehensive brand positioning and imagery strategy, complete with design guidelines that are intended to maintain the integrity of that brand image in all the content to be created moving forward.

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Topics: Branding, Client Success, Design

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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