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Throughout its 20-year history, Viiz has provided robust technology, cutting-edge innovation and a human touch in moments that matter most. Yet its previous brand, messaging and website fell behind in reflecting the company’s evolution, innovation and market expansion.
Here’s an inside look at this successful B2B tech rebrand:
Read MoreTopics: Branding, Website, Client Success, Design
Developing a new brand—whether from scratch or in a rebranding project—is an intense endeavor. It requires a significant investment of resources, either in-house or in hiring an agency, to develop a comprehensive brand positioning and imagery strategy, complete with design guidelines that are intended to maintain the integrity of that brand image in all the content to be created moving forward.
Read MoreTopics: Branding, Client Success, Design
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
