INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Turning Higher Education Research Into Nationwide News Coverage

December 19,2019 | BY: Kristin Jones

If you’ve been following the Inbound Accelerator for a while, you know we believe in the power of information, especially data gained through marketing research surveys, to fuel compelling marketing and public relations content.

Data provides the backbone for storytelling that helps brands communicate their message, and it applies as much to a consumer-focused industry such as higher education as it does to B2B marketing for companies like West.

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Topics: surveys, client success

Client Success: Newsjacking Earns QPS Media Coverage, Visibility

October 18,2019 | BY: Kristin Jones

As an agency offering integrated public relations and marketing solutions, we only succeed if our clients succeed. And that is why I love sharing success stories, something I plan to start doing regularly here on the Inbound Accelerator. I know there are things my readers can learn from hearing about what has worked well — in some cases, extremely well — for our clients.

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Topics: Public Relations, Bylined Articles, client success

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