INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your Multi-Channel Content Marketing Checklist (Part 1: All About The Website)

January 26,2021 | BY: Kristin Jones

How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?

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Topics: Website, Content Creation, Campaign Planning, Content Strategy

Helping You Get Through 2020: The Resources Our Readers Used Most

December 29,2020 | BY: Scott Muff

This has been quite a year, hasn’t it? An ongoing global pandemic, civil unrest in cities across the US, a shift in how businesses operate, and for marketers, a need to at least try to stay a half-step ahead of the messages our customers need to hear in times like these.

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Topics: Business Blog, Strategy, Content Creation

Social Media Tip: What To Post & Share On Twitter

December 28,2020 | BY: Scott Muff

While Facebook has many more users, and LinkedIn is seen as the flagship for B2B and professional networking, Twitter can still play an important role in your social media marketing strategy, but it requires attention to detail and a knack for brevity.

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Topics: Social Media, Content Creation

Digital Marketing Challenges B2B Marketers Face

December 23,2020 | BY: Scott Muff

By now, all of your marketing should be working together cohesively—online and offline. Even when this infographic was first released by Visualistan back in 2016, 98 percent of marketers already realized that there was no distinction between the two.

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Topics: Strategy, Email, Content Creation

Your 2020 Guide To Marketing Research and the State of Marketing

December 08,2020 | BY: Kristin Jones

Almost 80 percent of marketers use market research to inform their business decisions. This statistic from HubSpot’s latest global survey of marketers really isn’t a surprise—using the data available from market research, rather than relying on best guesses and pure creativity just makes sense.

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Topics: Analytics, Audits, Content Creation, Surveys, Content Strategy

How To Create Great Website Content In 12 Steps

September 09,2020 | BY: Scott Muff

The importance of high-quality website content is hard to underestimate.

As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:

“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”

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Topics: SEO, Website, Content, Audits, Content Creation

Social Media Tip: How Often To Post On Twitter

August 24,2020 | BY: Scott Muff

As anyone familiar with Twitter knows, the platform moves fast. Very fast. A tweet is there, and then it is rapidly buried beneath the steady stream (or rushing torrent) of bite-sized content flowing through mobile devices worldwide.

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Topics: Social Media, Strategy, Content Creation

Your YouTube Guide: What, When & How Often To Post (infographic)

August 21,2020 | BY: Scott Muff

Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.

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Topics: Social Media, Video, Infographics, Content Creation

How To Create & Use A Content Sales Funnel

July 29,2020 | BY: Kristin Jones

Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal.

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Topics: Sales Funnel, Content Creation, Content Marketing

How To Optimize PDF Documents On Your Website (If You Must Use Them)

July 14,2020 | BY: Scott Muff

PDF documents are a frequently used file type for all kinds of marketing content, from restaurant menus to case studies, whitepapers, reports and instruction manuals. In some cases, businesses have relied on them as a quick and easy way of placing formatted content on their websites. But with the rise of mobile devices as the public’s primary means of accessing the internet, PDFs may not be the best choice.

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Topics: SEO, Website, Content Creation, Content Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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