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Recently, we shared with you some of the challenges content professionals—strategists, writers, editors and others—face in developing the marketing content needed. Whether it was writers and strategists struggling to develop relevant ideas or project managers working to squeeze the most results out of the available resources, one possible solution to both sets of challenges lies in repurposing content.
Read MoreTopics: Content, Content Creation, Content Strategy
When creating marketing content, you want to get the most mileage possible from every idea and from every original research effort. That means taking that research well beyond a single report and repackaging that storyline across multiple channels for each of your buyer personas.
Read MoreTopics: Content Creation, Campaign Planning, Content Strategy
Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.
Read MoreTopics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars
Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.
Read MoreTopics: Sales Funnel, Healthcare Marketing, Content Creation, Client Success Stories, Design, Healthcare IT
It may start with an idea but creating marketing content that achieves your goals—website traffic, lead generation, conversions to sales—requires much more than that initial light-bulb moment of brilliance.
Read MoreTopics: Writing, Content Creation
In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.
Read MoreTopics: Content Creation, Content Strategy, Interactive Content
Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.
Read MoreTopics: Strategy, Content Creation, Management
Content marketing casts a wide net and involves many diverse types of content, from live social media video to carefully curated case studies and reports, along with infographics, podcasts, blog posts, emails and every other type of written, visual or audio media imaginable.
Read MoreTopics: Writing, Content Creation
Complete integrated marketing campaigns require a wide range of content targeted to fit the needs of prospects and customers throughout the buying cycle, from initially generating awareness of your brand and products to providing the sales enablement content and detailed information leads needed to make a final purchase decision.
Read MoreTopics: Writing, Content Creation, Sales-Marketing Alignment
Optimizing your website for search goes well beyond placing keywords in all the right places. According to a SEMRush study cited in this helpful infographic from DIRJournal, four of the top 8 ranking factors are based on link signals.
Topics: SEO, Content Creation
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
