INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Interactive Marketing Content We Love

July 29,2021 | BY: Scott Muff

In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.

Read More

Topics: Content Creation, Content Strategy, Interactive Content

Which Content Marketing Challenge Do You Need Help Conquering?

May 26,2021 | BY: Scott Muff

Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.

Read More

Topics: Strategy, Content Creation, Management

The Ultimate Checklist For Writing Whitepapers And Reports That Generate Leads

May 25,2021 | BY: Kristin Jones

Content marketing casts a wide net and involves many diverse types of content, from live social media video to carefully curated case studies and reports, along with infographics, podcasts, blog posts, emails and every other type of written, visual or audio media imaginable.

Read More

Topics: Writing, Content Creation

Your Content Creation Checklist For Writing Product Features Sheets

May 04,2021 | BY: Scott Muff

Complete integrated marketing campaigns require a wide range of content targeted to fit the needs of prospects and customers throughout the buying cycle, from initially generating awareness of your brand and products to providing the sales enablement content and detailed information leads needed to make a final purchase decision.

Read More

Topics: Writing, Content Creation, Sales-Marketing Alignment

SEO Requires Links, and Links Come When You Have Great Content

April 28,2021 | BY: Scott Muff

Optimizing your website for search goes well beyond placing keywords in all the right places.  According to a SEMRush study cited in this helpful infographic from DIRJournal, four of the top 8 ranking factors are based on link signals.

Read More

Topics: SEO, Content Creation

Your 36-Point Checklist For Creating Tip Sheets As Marketing Content

April 20,2021 | BY: Kristin Jones

As your marketing team plans complete campaigns and content packages that are designed to reach all levels of the sales funnel, one format to consider is the tip sheet.

Read More

Topics: Writing, Content Creation

How To Map Your Content To Match Buyer Personas (free template)

April 06,2021 | BY: Scott Muff

Each piece of content you create for your marketing strategy should have a specific audience in mind: a buyer persona (or multiple personas).

Read More

Topics: Personas, Content Creation

A Start-to-Finish Checklist For Writing Website Copy

March 16,2021 | BY: Scott Muff

Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.

Read More

Topics: SEO, Website, Writing, Content Creation

Your Multi-Channel Content Marketing Checklist (Part 1: All About The Website)

January 26,2021 | BY: Kristin Jones

How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?

Read More

Topics: Website, Content Creation, Campaign Planning, Content Strategy

Helping You Get Through 2020: The Resources Our Readers Used Most

December 29,2020 | BY: Scott Muff

This has been quite a year, hasn’t it? An ongoing global pandemic, civil unrest in cities across the US, a shift in how businesses operate, and for marketers, a need to at least try to stay a half-step ahead of the messages our customers need to hear in times like these.

Read More

Topics: Business Blog, Strategy, Content Creation

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas