INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

6 Steps To Effective Content Creation (infographic)

January 24,2020 | BY: Kristin Jones

When asked which SEO tactic is most effective at improving search rankings and driving website traffic, 75 percent of marketers agree it is this:

RELEVANT CONTENT CREATION.

Sounds easy, right? Unfortunately, it isn’t. In fact, 1 in 3 marketers say content creation is their greatest challenge. Do you agree?

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Topics: Content Creation

Lessons From 15 Years: Successful Marketing Relies On Great Content

January 23,2020 | BY: Kristin Jones

 

Any good integrated marketing and PR program is built on a foundation of planning, strategy and interdepartmental collaboration. But the bricks, steel, windows and doors that make up the structure the world sees are composed of content.

Content is essential, whether you are talking about basic website text on the homepage and in FAQs, downloadable whitepapers, reports, and other resources, or blog posts, bylined articles contributed to industry media, social media updates, or even videos and infographics and other images. Content matters.

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Topics: Content Creation

How To Improve Your Writing Skills … or “No More Mediocre Content”

January 15,2020 | BY: Kristin Jones

 

There is a lot of content out there. So much, that there simply is no place amongst it for content that is “just OK.” Content that is “just OK” won’t be seen, won’t be shared, won’t drive awareness, and definitely won’t generate leads and sales.

We believe that wholeheartedly, both for the content we create for our clients and the content we create for our own use — that’s why we have been known to take a completed infographic back to the drawing board and start all over from scratch because it was “ok” but not great.

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Topics: Writing, Content Creation

Lessons From 15 Years: Integrate PR & Marketing To Maximize Results

October 17,2019 | BY: Kristin Jones

If you have been following my 15 Lessons From 15 Years series of blog posts (this is post #11), you may remember that when I discussed the key steps to successful marketing in the healthcare IT arena, I said that integrating PR and marketing was essential.

In fact, it is so important for all industries, not just that one, that I felt I needed to revisit the concept and walk you through the steps we follow to ensure that all communications create a cohesive message and focus on reaching the same corporate goals.

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Topics: Sales Funnel, Public Relations, Content Creation, Campaign Planning, Integrated Marketing

Lessons from 15 Years: If You Are Curious, You Can Make Anything Interesting

May 07,2019 | BY: Kristin Jones

More than 15 years ago, while I was still working with global PR agency Porter Novelli, I was handed an assignment that I was certain was punishment. I couldn’t think of a topic any more boring, any less engaging, any more difficult to turn into a public relations campaign that would garner media coverage.

I was assigned to support the sales of paper and ink. Really?

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Topics: Public Relations, Content Creation, Marketing Lessons

7 Characteristics Of The Best Infographics — In An Infographic!

April 20,2018 | BY: Kristin Jones

Infographics play a growing role in content marketing, especially in a world where consumers — and business buyers — say they want short, easy to digest, visual  content from brands and companies

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Topics: Blogging, Content Creation

3 Rules for Earning High Quality Backlinks That Boost SEO

March 13,2018 | BY: Kristin Jones

With Google’s search algorithms increasingly weighting page rankings toward factors like user signals, such as time on site or pages visited, and authority from backlinks, rather than simply keyword placement, it is important to consider how to earn backlinks to your website and its content.

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Topics: SEO, Website, Content Creation

Plan Content Creation With Lead Nurturing In Mind

February 27,2018 | BY: Kristin Jones

What process does your marketing team use to plan out content for upcoming campaigns?

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Topics: Lead Nurturing, Nurture Leads, Content Creation

How B2B Marketers Distribute Content [infographic]

February 09,2018 | BY: Kristin Jones

There was a time when B2B marketing content had limited distribution channels, but in today’s digital environment, the possibilities are continually expanding, especially as platforms such as social media provide potential to combine a broad reach with tightly targeted audiences based on geography, industry, job title or even employer.

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Topics: Blog, Build a Content Strategy, Blogging, Content Creation

Content Marketing Priorities for 2018 [infographic]

February 02,2018 | BY: Kristin Jones

Social media posts are one of three content types that marketers pinpointed as being most effective in achieving specific objects, according to a survey by the Content Marketing Institute and Marketing Profs.

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Topics: Video, Content Creation, Content Marketing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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