INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

Read More

Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars

Client Success: Building a More Complete Content Funnel for Actium Health

June 28,2022 | BY: Kristin Jones

Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.

Read More

Topics: Sales Funnel, Healthcare Marketing, Content Creation, Client Success Stories, Design, Healthcare IT

Your Marketing Content Creation Flowchart

January 04,2022 | BY: Kristin Jones

It may start with an idea but creating marketing content that achieves your goals—website traffic, lead generation, conversions to sales—requires much more than that initial light-bulb moment of brilliance.

Read More

Topics: Writing, Content Creation

Interactive Marketing Content We Love

July 29,2021 | BY: Scott Muff

In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.

Read More

Topics: Content Creation, Content Strategy, Interactive Content

Which Content Marketing Challenge Do You Need Help Conquering?

May 26,2021 | BY: Scott Muff

Content managers and marketing managers of all types share a few common challenges—tasks that consistently cause stress and challenge their ability to generate the results that are expected. Not surprisingly, the two greatest challenges are also at the core of the work: effective content strategies and quality content creation.

Read More

Topics: Strategy, Content Creation, Management

The Ultimate Checklist For Writing Whitepapers And Reports That Generate Leads

May 25,2021 | BY: Kristin Jones

Content marketing casts a wide net and involves many diverse types of content, from live social media video to carefully curated case studies and reports, along with infographics, podcasts, blog posts, emails and every other type of written, visual or audio media imaginable.

Read More

Topics: Writing, Content Creation

Your Content Creation Checklist For Writing Product Features Sheets

May 04,2021 | BY: Scott Muff

Complete integrated marketing campaigns require a wide range of content targeted to fit the needs of prospects and customers throughout the buying cycle, from initially generating awareness of your brand and products to providing the sales enablement content and detailed information leads needed to make a final purchase decision.

Read More

Topics: Writing, Content Creation, Sales-Marketing Alignment

SEO Requires Links, and Links Come When You Have Great Content

April 28,2021 | BY: Scott Muff

Optimizing your website for search goes well beyond placing keywords in all the right places.  According to a SEMRush study cited in this helpful infographic from DIRJournal, four of the top 8 ranking factors are based on link signals.

Read More

Topics: SEO, Content Creation

Your 36-Point Checklist For Creating Tip Sheets As Marketing Content

April 20,2021 | BY: Kristin Jones

As your marketing team plans complete campaigns and content packages that are designed to reach all levels of the sales funnel, one format to consider is the tip sheet.

Read More

Topics: Writing, Content Creation

How To Map Your Content To Match Buyer Personas (free template)

April 06,2021 | BY: Scott Muff

Each piece of content you create for your marketing strategy should have a specific audience in mind: a buyer persona (or multiple personas).

Read More

Topics: Personas, Content Creation, Templates

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas