As your marketing team plans complete campaigns and content packages that are designed to reach all levels of the sales funnel, one format to consider is the tip sheet.
April 20,2021 | BY: Kristin Jones
As your marketing team plans complete campaigns and content packages that are designed to reach all levels of the sales funnel, one format to consider is the tip sheet.
Topics: Writing, Content Creation
Each piece of content you create for your marketing strategy should have a specific audience in mind: a buyer persona (or multiple personas).
Read MoreTopics: Personas, Content Creation, Templates
Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.
Read MoreTopics: SEO, Website, Writing, Content Creation
January 26,2021 | BY: Kristin Jones
How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?
Read MoreTopics: Website, Content Creation, Campaign Planning, Content Strategy
This has been quite a year, hasn’t it? An ongoing global pandemic, civil unrest in cities across the US, a shift in how businesses operate, and for marketers, a need to at least try to stay a half-step ahead of the messages our customers need to hear in times like these.
Read MoreTopics: Business Blog, Strategy, Content Creation
While Facebook has many more users, and LinkedIn is seen as the flagship for B2B and professional networking, Twitter can still play an important role in your social media marketing strategy, but it requires attention to detail and a knack for brevity.
Read MoreTopics: Social Media, Content Creation
By now, all of your marketing should be working together cohesively—online and offline. Even when this infographic was first released by Visualistan back in 2016, 98 percent of marketers already realized that there was no distinction between the two.
Read MoreTopics: Strategy, Email, Content Creation
December 08,2020 | BY: Kristin Jones
Almost 80 percent of marketers use market research to inform their business decisions. This statistic from HubSpot’s latest global survey of marketers really isn’t a surprise—using the data available from market research, rather than relying on best guesses and pure creativity just makes sense.
Read MoreTopics: Analytics, Audits, Content Creation, Surveys, Content Strategy
The importance of high-quality website content is hard to underestimate.
As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:
“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”
Read MoreTopics: SEO, Website, Content, Audits, Content Creation
As anyone familiar with Twitter knows, the platform moves fast. Very fast. A tweet is there, and then it is rapidly buried beneath the steady stream (or rushing torrent) of bite-sized content flowing through mobile devices worldwide.
Read MoreTopics: Social Media, Strategy, Content Creation
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott