INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

B2B Content Marketing Tip: Know What Your B2B Audience Needs

May 08,2023 | BY: Kristin Jones

When Semrush asked thousands of marketing leaders what factors lead to success in content marketing, the most commonly chosen answer was this: researching our audience. In fact, nearly half of marketing leaders cited researching their audience as the greatest factor in success.

That response edged out search engine optimization, publishing more content, and even improving the quality of content. 

Why?

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Topics: Personas, Audits, Content Marketing

What’s Next for Content Marketing?

December 01,2022 | BY: Kristin Jones

Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.

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Topics: Strategy, Infographics, Content Marketing

Online First Approach Essential for B2B Marketing

November 01,2022 | BY: Kristin Jones

B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)

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Topics: Statistics, Content Marketing, B2B Marketing

How Marketers Boost B2B Content (infographic)

October 25,2022 | BY: Kristin Jones

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

How Content Marketers Guide Customers Through The Buying Journey (infographic)

August 24,2022 | BY: Kristin Jones

Often, the most magnificent views and most spectacular scenery are in places casual hikers aren’t quite comfortable going alone. In fact, we may not even know that they exist unless we hook up with someone who understands what we would love to see and knows how to get us there.

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Topics: Infographics, Campaign Planning, Content Marketing

22 Content Marketing Stats and Benchmarks You Need to Know

May 17,2022 | BY: Kristin Jones

As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.

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Topics: Statistics, Content Marketing, Content Strategy

Content Marketing in 2022: Top 10 Trends

February 08,2022 | BY: Kristin Jones

According to surveys from the Content Marketing Institute, as many as 2/3 of marketers are expecting to see their content marketing budget increase in 2022. Are you one of them?

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Topics: Content Marketing, Content Strategy

Why Content Marketing? 20 Statistics That Make The Answer Clear

August 04,2021 | BY: Scott Muff

Sometimes the true power of content marketing can be hard to see, but when a few key statistics are applied to the concept, it becomes very clear why 70 percent of marketers actively invest in content marketing.

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Topics: Content Marketing

3 Ways Telecom Brands Can Use Content Marketing

June 22,2021 | BY: Kristin Jones

As content marketing takes center stage for many different industries, telecom brands have unique needs and circumstances that make the approach especially beneficial in reaching audiences with the information needed to make complex decisions.

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Topics: Content Marketing, Telecom Marketing, Thought Leadership

Why Content Marketing Is Perfect For FinTech Brands

June 08,2021 | BY: Kristin Jones

Technology is embedded in everything we do each day, most often in ways that no one ever even really stops to think about or question. But even though it is a ubiquitous part of daily life, there is one field where it is still essential to educate and build a foundation of trust in our use of technology: financial services.

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Topics: Content Marketing, FinTech marketing, Thought Leadership

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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