INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

July 07,2020 | BY: Scott Muff

Content dominates today’s marketing landscape, though it can take on many different forms depending on the company, brand, and target market.

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Topics: Inbound Marketing, Strategy, Content Marketing, Content Strategy

20 Tips For Better Landing Page Forms

July 01,2020 | BY: Scott Muff

Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.

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Topics: Landing Pages, Personalized Content, Content Marketing, Content Strategy

Social Media Tip: Maximize A Daily LinkedIn Post

June 29,2020 | BY: Scott Muff

LinkedIn is the top-rated social media platform for B2B marketers, with 95 percent of B2B content marketers using it as a primary channel for distribution of organic content. And some studies show it is nearly 3x as effective in generating B2B leads as Facebook. (Source)

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Topics: Social Media, Content Marketing, Content Strategy

B2B Content Marketing & Email Marketing in 2018

March 23,2018 | BY: Kristin Jones

While communications methods are continually shifting, and messaging apps are becoming more accepted, email remains a key channel for B2B marketers to reach out to target audiences with content.

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Topics: Email, Content Marketing

Content Marketing Priorities for 2018 [infographic]

February 02,2018 | BY: Kristin Jones

Social media posts are one of three content types that marketers pinpointed as being most effective in achieving specific objects, according to a survey by the Content Marketing Institute and Marketing Profs.

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Topics: Video, Content Creation, Content Marketing

Who Is On Your Communication & Content Strategy Team? A Checklist

February 01,2018 | BY: Kristin Jones

If your company is like most, not all of your official communications come from the same person. If you are with a medium to large corporation, there may be multiple teams in multiple locations, each tasked with a different objective.

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Topics: Content, Strategy, Writing, Content Creation, Content Marketing

B2B Marketing Content: What Buyers Want from Vendors [infographic]

January 26,2018 | BY: Kristin Jones

B2B buyers don’t make purchases on impulse. And they also don’t simply believe whatever a salesman tells them..

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Topics: Content, Content Marketing

36 Rules For Content Marketing Success

January 10,2018 | BY: Kristin Jones

With more and more B2B buyers willing to consider vendor-authored content as a primary source of information when making purchasing decisions (see this infographic), and consumers following suit, getting content right is imperative.

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Topics: Content Marketing

3 Skills Your Content Marketing Team Will Need in 2018

November 28,2017 | BY: Kristin Jones

Marketing and sales are undergoing a huge transition that began at the beginning of this decade and will continue in the years to come. That means that those of us working in the field will have to change with the industry and focus on the skills of the future.

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Topics: Statistics, Resourcing, Content Marketing

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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