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Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.
Read MoreTopics: Strategy, Infographics, Content Marketing
B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)
Read MoreTopics: Statistics, Content Marketing, B2B Marketing
You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?
Read MoreTopics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing
Often, the most magnificent views and most spectacular scenery are in places casual hikers aren’t quite comfortable going alone. In fact, we may not even know that they exist unless we hook up with someone who understands what we would love to see and knows how to get us there.
Read MoreTopics: Infographics, Campaign Planning, Content Marketing
As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.
Read MoreTopics: Statistics, Content Marketing, Content Strategy
According to surveys from the Content Marketing Institute, as many as 2/3 of marketers are expecting to see their content marketing budget increase in 2022. Are you one of them?
Read MoreTopics: Content Marketing, Content Strategy
Sometimes the true power of content marketing can be hard to see, but when a few key statistics are applied to the concept, it becomes very clear why 70 percent of marketers actively invest in content marketing.
Read MoreTopics: Content Marketing
As content marketing takes center stage for many different industries, telecom brands have unique needs and circumstances that make the approach especially beneficial in reaching audiences with the information needed to make complex decisions.
Read MoreTopics: Content Marketing, Telecom Marketing, Thought Leadership
Technology is embedded in everything we do each day, most often in ways that no one ever even really stops to think about or question. But even though it is a ubiquitous part of daily life, there is one field where it is still essential to educate and build a foundation of trust in our use of technology: financial services.
Read MoreTopics: Content Marketing, FinTech marketing, Thought Leadership
In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.
Read MoreTopics: Content, Content Marketing, Enterprise Software
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
