INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Social Media Marketing Tip: When To Post On LinkedIn

November 16,2020 | BY: Scott Muff

LinkedIn is the social media channel of the business world, focused on networking, B2B connections, and professional development. It can play an important role for businesses not only from a traditional marketing standpoint of reaching potential customers, but also establishing a brand and reputation regarding employment, civic involvement, and industry leadership.

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Topics: Social Media, Content Marketing

6 Types Of Digital Marketing You Need To Understand

November 11,2020 | BY: Scott Muff

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

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Topics: SEO, Social Media, Video Marketing, Email, Content Marketing

The State Of Content Marketing In 2020 (infographic)

July 30,2020 | BY: Scott Muff

Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.

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Topics: Planning, Strategy, Content Marketing, Content Strategy

How To Create & Use A Content Sales Funnel

July 29,2020 | BY: Kristin Jones

Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal.

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Topics: Sales Funnel, Create Valuable Content, Content Marketing

Your Everything SEO Checklist

July 08,2020 | BY: Scott Muff

When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.

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Topics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

July 07,2020 | BY: Scott Muff

Content dominates today’s marketing landscape, though it can take on many different forms depending on the company, brand, and target market.

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Topics: Inbound Marketing, Strategy, Content Marketing, Content Strategy

20 Tips For Better Landing Page Forms

July 01,2020 | BY: Scott Muff

Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.

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Topics: Landing Pages, Personalized Content, Content Marketing, Content Strategy

Social Media Tip: Maximize A Daily LinkedIn Post

June 29,2020 | BY: Scott Muff

LinkedIn is the top-rated social media platform for B2B marketers, with 95 percent of B2B content marketers using it as a primary channel for distribution of organic content. And some studies show it is nearly 3x as effective in generating B2B leads as Facebook. (Source)

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Topics: Social Media, Content Marketing, Content Strategy

B2B Content Marketing & Email Marketing in 2018

March 23,2018 | BY: Kristin Jones

While communications methods are continually shifting, and messaging apps are becoming more accepted, email remains a key channel for B2B marketers to reach out to target audiences with content.

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Topics: Email, Content Marketing

Content Marketing Priorities for 2018 [infographic]

February 02,2018 | BY: Kristin Jones

Social media posts are one of three content types that marketers pinpointed as being most effective in achieving specific objects, according to a survey by the Content Marketing Institute and Marketing Profs.

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Topics: Video, Content Creation, Content Marketing

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