INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

B2B Content Marketing & Email Marketing in 2018

March 23,2018 | BY: Kristin Jones

While communications methods are continually shifting, and messaging apps are becoming more accepted, email remains a key channel for B2B marketers to reach out to target audiences with content.

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Topics: Email, Content Marketing

Content Marketing Priorities for 2018 [infographic]

February 02,2018 | BY: Kristin Jones

Social media posts are one of three content types that marketers pinpointed as being most effective in achieving specific objects, according to a survey by the Content Marketing Institute and Marketing Profs.

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Topics: Content Marketing, Content Creation, Video

Who Is On Your Communication & Content Strategy Team? A Checklist

February 01,2018 | BY: Kristin Jones

If your company is like most, not all of your official communications come from the same person. If you are with a medium to large corporation, there may be multiple teams in multiple locations, each tasked with a different objective.

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Topics: Strategy, Content, Content Marketing, Writing, Content Creation

B2B Marketing Content: What Buyers Want from Vendors [infographic]

January 26,2018 | BY: Kristin Jones

B2B buyers don’t make purchases on impulse. And they also don’t simply believe whatever a salesman tells them..

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Topics: Content Marketing, Content

36 Rules For Content Marketing Success

January 10,2018 | BY: Kristin Jones

With more and more B2B buyers willing to consider vendor-authored content as a primary source of information when making purchasing decisions (see this infographic), and consumers following suit, getting content right is imperative.

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Topics: Content Marketing

3 Skills Your Content Marketing Team Will Need in 2018

November 28,2017 | BY: Kristin Jones

Marketing and sales are undergoing a huge transition that began at the beginning of this decade and will continue in the years to come. That means that those of us working in the field will have to change with the industry and focus on the skills of the future.

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Topics: Resourcing, Statistics, Content Marketing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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