INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

22 Content Marketing Stats and Benchmarks You Need to Know

May 17,2022 | BY: Kristin Jones

As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.

Read More

Topics: Statistics, Content Marketing, Content Strategy

Content Marketing in 2022: Top 10 Trends

February 08,2022 | BY: Kristin Jones

According to surveys from the Content Marketing Institute, as many as 2/3 of marketers are expecting to see their content marketing budget increase in 2022. Are you one of them?

Read More

Topics: Content Marketing, Content Strategy

Why Content Marketing? 20 Statistics That Make The Answer Clear

August 04,2021 | BY: Scott Muff

Sometimes the true power of content marketing can be hard to see, but when a few key statistics are applied to the concept, it becomes very clear why 70 percent of marketers actively invest in content marketing.

Read More

Topics: Content Marketing

3 Ways Telecom Brands Can Use Content Marketing

June 22,2021 | BY: Kristin Jones

As content marketing takes center stage for many different industries, telecom brands have unique needs and circumstances that make the approach especially beneficial in reaching audiences with the information needed to make complex decisions.

Read More

Topics: Content Marketing, Telecom Marketing, Thought Leadership

Why Content Marketing Is Perfect For FinTech Brands

June 08,2021 | BY: Kristin Jones

Technology is embedded in everything we do each day, most often in ways that no one ever even really stops to think about or question. But even though it is a ubiquitous part of daily life, there is one field where it is still essential to educate and build a foundation of trust in our use of technology: financial services.

Read More

Topics: Content Marketing, FinTech marketing, Thought Leadership

Benefits of Content Marketing For Enterprise Software Brands

May 11,2021 | BY: Scott Muff

In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.

Read More

Topics: Content, Content Marketing, Enterprise Software

Social Media Marketing Tip: When To Post On LinkedIn

November 16,2020 | BY: Scott Muff

LinkedIn is the social media channel of the business world, focused on networking, B2B connections, and professional development. It can play an important role for businesses not only from a traditional marketing standpoint of reaching potential customers, but also establishing a brand and reputation regarding employment, civic involvement, and industry leadership.

Read More

Topics: Social Media, Content Marketing

6 Types Of Digital Marketing You Need To Understand

November 11,2020 | BY: Scott Muff

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

Read More

Topics: SEO, Social Media, Video, Email, Content Marketing

The State Of Content Marketing In 2020 (infographic)

July 30,2020 | BY: Scott Muff

Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.

Read More

Topics: Planning, Strategy, Content Marketing, Content Strategy

How To Create & Use A Content Sales Funnel

July 29,2020 | BY: Kristin Jones

Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal.

Read More

Topics: Sales Funnel, Content Creation, Content Marketing

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas