INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

7 Ways to Extend Your Marketing Content’s Reach & Return

February 07,2023 | BY: Kristin Jones

Recently, we shared with you some of the challenges content professionals—strategists, writers, editors and others—face in developing the marketing content needed. Whether it was writers and strategists struggling to develop relevant ideas or project managers working to squeeze the most results out of the available resources, one possible solution to both sets of challenges lies in repurposing content.

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Topics: Content, Content Creation, Content Strategy

Marketing Quick Tip: Turn One Idea into A Dozen Deliverables

January 31,2023 | BY: Kristin Jones

When creating marketing content, you want to get the most mileage possible from every idea and from every original research effort. That means taking that research well beyond a single report and repackaging that storyline across multiple channels for each of your buyer personas.

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Topics: Content Creation, Campaign Planning, Content Strategy

The Best of 2022: Blog Posts and Marketing Resources Our Readers Loved

December 27,2022 | BY: Kristin Jones

Each year, as we wind down (or are scrambling to meet year-end targets) in these weeks between Thanksgiving and New Year’s, I budget a little time to look at our blog and inbound marketing library metrics to get a feel for what was on our readers’ minds in the past year. What content were they searching for and finding on our site?

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Topics: Lead Nurturing, Audits, Content Strategy

How Marketers Boost B2B Content (infographic)

October 25,2022 | BY: Kristin Jones

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

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Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

Client Success: Avanti Takes Advantage of Full-Service Support from Blogging to Webinars

September 13,2022 | BY: Scott Muff

Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.

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Topics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars

Know What B2B Buyers Want From Your Marketing Content

July 26,2022 | BY: Kristin Jones

The last two years have reinforced my assertions of just how important content is in reaching B2B decision makers. Obviously, I’ve known that for a long time, but recent surveys show that changes in business practices that have occurred as a result of the Covid-19 pandemic have increased the time B2B execs dedicate and the influence they give to content in making purchase decisions.

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Topics: Statistics, Content Strategy, B2B Marketing

22 Content Marketing Stats and Benchmarks You Need to Know

May 17,2022 | BY: Kristin Jones

As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.

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Topics: Statistics, Content Marketing, Content Strategy

Quick Tip: Make the Most of Your Earned Media Success

March 16,2022 | BY: Kristin Jones

Earning media coverage and placement of thought leadership articles with trusted third-party outlets and industry media is not an easy task.

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Topics: Public Relations, Bylined Articles, Content Strategy, Thought Leadership

The Basics of Content Marketing in One Fun Video

February 22,2022 | BY: Kristin Jones

Sometimes the best way to learn about something is to witness a great example. I’m always watching for examples of emails, landing pages, blog posts and more that we can take inspiration from in our work.

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Topics: Content, Video, Content Strategy

3 Marketing Trends to Adopt in 2022

February 15,2022 | BY: Kristin Jones

While trends articles continue to highlight bright, flashy new ideas in marketing, including virtual and augmented reality, for many brands the best bet for moving the needle in 2022 lies not in dramatic new tactics, but in making small adjustments to take what is already working to the next level.

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Topics: SEO, Video, Content Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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