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In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.
Read MoreTopics: Content Creation, Content Strategy, Interactive Content
Reaching B2B buyers requires creating content that speaks to specific pain points and challenges. That means not only targeting specific buyer personas, but also creating content with different stages of the sales funnel, or buyers’ journey, in mind.
Read MoreTopics: Sales Funnel, Content Strategy
According to FlowApp, more than 50 percent of marketers had planned to increase the number of webinars they created in 2020—it was the perfect year for it!
Read MoreTopics: Content, Video, Content Strategy
How many different kinds of content marketing materials did you include in your last B2B marketing campaign? Which channels did you use to reach your target audience?
Read MoreTopics: Website, Content Creation, Campaign Planning, Content Strategy
While 2020 brought big changes—even if only temporary—in how we live our lives, do our work and how brands reach audiences through content and integrated marketing, some things remain the same: marketers like you continued to seek out ways of improving their campaigns, fine-tuning their strategies and simplifying the tasks that support that work.
Read MoreTopics: Branding, Lead Qualification, Audits, Content Strategy
Almost 80 percent of marketers use market research to inform their business decisions. This statistic from HubSpot’s latest global survey of marketers really isn’t a surprise—using the data available from market research, rather than relying on best guesses and pure creativity just makes sense.
Read MoreTopics: Analytics, Audits, Content Creation, Surveys, Content Strategy
Instagram is all about the image(s)—for businesses, as well as influencers. Every Instagram post, in fact, has a visual, either a static image or a video, with no shared links or text-only posts.
Read MoreTopics: Social Media, Strategy, Content Strategy
For all the talk that has circulated about search engine optimization over the last 20 years, I was surprised to read a statistic included in a recent survey of more than 3,400 marketers around the world by our partners at HubSpot.
Read MoreTopics: SEO, Strategy, Content Strategy
Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?
Read MoreTopics: Website, Planning, Strategy, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
