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While 2020 brought big changes—even if only temporary—in how we live our lives, do our work and how brands reach audiences through content and integrated marketing, some things remain the same: marketers like you continued to seek out ways of improving their campaigns, fine-tuning their strategies and simplifying the tasks that support that work.
Read MoreTopics: Branding, Qualify Leads, Audits, Content Strategy
Instagram is all about the image(s)—for businesses, as well as influencers. Every Instagram post, in fact, has a visual, either a static image or a video, with no shared links or text-only posts.
Read MoreTopics: Social Media, Strategy, Content Strategy
For all the talk that has circulated about search engine optimization over the last 20 years, I was surprised to read a statistic included in a recent survey of more than 3,400 marketers around the world by our partners at HubSpot.
Read MoreTopics: SEO, Strategy, Content Strategy
Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?
Read MoreTopics: Website, Planning, Strategy, Content Strategy
When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.
Read MoreTopics: Planning, Strategy, Content Marketing, Content Strategy
As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.
Read MoreTopics: Social Media, Build a Content Strategy, Content Strategy
PDF documents are a frequently used file type for all kinds of marketing content, from restaurant menus to case studies, whitepapers, reports and instruction manuals. In some cases, businesses have relied on them as a quick and easy way of placing formatted content on their websites. But with the rise of mobile devices as the public’s primary means of accessing the internet, PDFs may not be the best choice.
Read MoreTopics: SEO, Build a Content Strategy, Content Creation, Content Strategy
When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.
Read MoreTopics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
