INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

21 Ways To Give Your Content Viral Potential

August 12,2020 | BY: Scott Muff

Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.

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Topics: Website, Planning, Strategy, Content Strategy

5-Step Plan To Develop Your Website Content Strategy

August 11,2020 | BY: Scott Muff

Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?

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Topics: Website, Planning, Strategy, Content Strategy

Your 2020 Guide To Web Strategy & The State Of Marketing

August 04,2020 | BY: Scott Muff

When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.

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Topics: Website, Planning, Strategy, Content Strategy

The State Of Content Marketing In 2020 (infographic)

July 30,2020 | BY: Scott Muff

Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.

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Topics: Planning, Strategy, Content Marketing, Content Strategy

What, When & How Often To Tweet For Business (infographic)

July 17,2020 | BY: Scott Muff

As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.

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Topics: Social Media, Build a Content Strategy, Content Strategy

How To Optimize PDF Documents On Your Website (If You Must Use Them)

July 14,2020 | BY: Scott Muff

PDF documents are a frequently used file type for all kinds of marketing content, from restaurant menus to case studies, whitepapers, reports and instruction manuals. In some cases, businesses have relied on them as a quick and easy way of placing formatted content on their websites. But with the rise of mobile devices as the public’s primary means of accessing the internet, PDFs may not be the best choice.

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Topics: SEO, Build a Content Strategy, Content Creation, Content Strategy

Your Everything SEO Checklist

July 08,2020 | BY: Scott Muff

When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.

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Topics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

July 07,2020 | BY: Scott Muff

Content dominates today’s marketing landscape, though it can take on many different forms depending on the company, brand, and target market.

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Topics: Inbound Marketing, Strategy, Content Marketing, Content Strategy

20 Tips For Better Landing Page Forms

July 01,2020 | BY: Scott Muff

Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.

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Topics: Landing Pages, Personalized Content, Content Marketing, Content Strategy

Social Media Tip: Maximize A Daily LinkedIn Post

June 29,2020 | BY: Scott Muff

LinkedIn is the top-rated social media platform for B2B marketers, with 95 percent of B2B content marketers using it as a primary channel for distribution of organic content. And some studies show it is nearly 3x as effective in generating B2B leads as Facebook. (Source)

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Topics: Social Media, Content Marketing, Content Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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