INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Instagram: Best Practices For Business Accounts (infographic)

September 18,2020 | BY: Scott Muff

Instagram is all about the image(s)—for businesses, as well as influencers. Every Instagram post, in fact, has a visual, either a static image or a video, with no shared links or text-only posts.

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Topics: Social Media, Strategy, Content Strategy

Your 2020 Guide To SEO Strategy & The State Of Marketing

September 15,2020 | BY: Scott Muff

For all the talk that has circulated about search engine optimization over the last 20 years, I was surprised to read a statistic included in a recent survey of more than 3,400 marketers around the world by our partners at HubSpot.

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Topics: SEO, Strategy, Content Strategy

21 Ways To Give Your Content Viral Potential

August 12,2020 | BY: Scott Muff

Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.

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Topics: Website, Planning, Strategy, Content Strategy

5-Step Plan To Develop Your Website Content Strategy

August 11,2020 | BY: Scott Muff

Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?

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Topics: Website, Planning, Strategy, Content Strategy

Your 2020 Guide To Web Strategy & The State Of Marketing

August 04,2020 | BY: Scott Muff

When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.

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Topics: Website, Planning, Strategy, Content Strategy

The State Of Content Marketing In 2020 (infographic)

July 30,2020 | BY: Scott Muff

Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.

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Topics: Planning, Strategy, Content Marketing, Content Strategy

What, When & How Often To Tweet For Business (infographic)

July 17,2020 | BY: Scott Muff

As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.

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Topics: Social Media, Build a Content Strategy, Content Strategy

How To Optimize PDF Documents On Your Website (If You Must Use Them)

July 14,2020 | BY: Scott Muff

PDF documents are a frequently used file type for all kinds of marketing content, from restaurant menus to case studies, whitepapers, reports and instruction manuals. In some cases, businesses have relied on them as a quick and easy way of placing formatted content on their websites. But with the rise of mobile devices as the public’s primary means of accessing the internet, PDFs may not be the best choice.

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Topics: SEO, Build a Content Strategy, Content Creation, Content Strategy

Your Everything SEO Checklist

July 08,2020 | BY: Scott Muff

When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.

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Topics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy

Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing

July 07,2020 | BY: Scott Muff

Content dominates today’s marketing landscape, though it can take on many different forms depending on the company, brand, and target market.

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Topics: Inbound Marketing, Strategy, Content Marketing, Content Strategy

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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