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Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?
Read MoreTopics: Website, Planning, Strategy, Content Strategy
When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.
Read MoreTopics: Planning, Strategy, Content Marketing, Content Strategy
As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.
Read MoreTopics: Social Media, Build a Content Strategy, Content Strategy
PDF documents are a frequently used file type for all kinds of marketing content, from restaurant menus to case studies, whitepapers, reports and instruction manuals. In some cases, businesses have relied on them as a quick and easy way of placing formatted content on their websites. But with the rise of mobile devices as the public’s primary means of accessing the internet, PDFs may not be the best choice.
Read MoreTopics: SEO, Build a Content Strategy, Content Creation, Content Strategy
When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.
Read MoreTopics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy
Content dominates today’s marketing landscape, though it can take on many different forms depending on the company, brand, and target market.
Read MoreTopics: Inbound Marketing, Strategy, Content Marketing, Content Strategy
Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.
Read MoreTopics: Landing Pages, Personalized Content, Content Marketing, Content Strategy
LinkedIn is the top-rated social media platform for B2B marketers, with 95 percent of B2B content marketers using it as a primary channel for distribution of organic content. And some studies show it is nearly 3x as effective in generating B2B leads as Facebook. (Source)
Read MoreTopics: Social Media, Content Marketing, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
