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Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.
Read MoreTopics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories
The last two years have reinforced my assertions of just how important content is in reaching B2B decision makers. Obviously, I’ve known that for a long time, but recent surveys show that changes in business practices that have occurred as a result of the Covid-19 pandemic have increased the time B2B execs dedicate and the influence they give to content in making purchase decisions.
Read MoreTopics: Statistics, Content Strategy, B2B Marketing
As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.
Read MoreTopics: Statistics, Content Marketing, Content Strategy
Earning media coverage and placement of thought leadership articles with trusted third-party outlets and industry media is not an easy task.
Read MoreTopics: Public Relations, Bylined Articles, Content Strategy, Thought Leadership
Sometimes the best way to learn about something is to witness a great example. I’m always watching for examples of emails, landing pages, blog posts and more that we can take inspiration from in our work.
Read MoreTopics: Content, Video, Content Strategy
While trends articles continue to highlight bright, flashy new ideas in marketing, including virtual and augmented reality, for many brands the best bet for moving the needle in 2022 lies not in dramatic new tactics, but in making small adjustments to take what is already working to the next level.
Read MoreTopics: SEO, Video, Content Strategy
According to surveys from the Content Marketing Institute, as many as 2/3 of marketers are expecting to see their content marketing budget increase in 2022. Are you one of them?
Read MoreTopics: Content Marketing, Content Strategy
Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.
Read MoreTopics: Sales Funnel, Infographics, Content Strategy
Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.
Read MoreTopics: Social Media, Personas, Content Strategy
The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.
Read MoreTopics: SEO, Website, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
