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Recently, we shared with you some of the challenges content professionals—strategists, writers, editors and others—face in developing the marketing content needed. Whether it was writers and strategists struggling to develop relevant ideas or project managers working to squeeze the most results out of the available resources, one possible solution to both sets of challenges lies in repurposing content.
Read MoreTopics: Content, Content Creation, Content Strategy
When creating marketing content, you want to get the most mileage possible from every idea and from every original research effort. That means taking that research well beyond a single report and repackaging that storyline across multiple channels for each of your buyer personas.
Read MoreTopics: Content Creation, Campaign Planning, Content Strategy
Each year, as we wind down (or are scrambling to meet year-end targets) in these weeks between Thanksgiving and New Year’s, I budget a little time to look at our blog and inbound marketing library metrics to get a feel for what was on our readers’ minds in the past year. What content were they searching for and finding on our site?
Read MoreTopics: Lead Nurturing, Audits, Content Strategy
You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?
Read MoreTopics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing
Developing full-funnel campaigns can be challenging for small in-house marketing teams without access to individuals dedicated to design, copywriting, marketing technology and automation, web development, video scripting and creation, and more. But those full-funnel “A-Z style” campaigns are a powerful way of building brand awareness and turning that awareness into lead generation and sales.
Read MoreTopics: Website, Email, Content Creation, Enterprise Software, Content Strategy, Client Success Stories, Webinars
The last two years have reinforced my assertions of just how important content is in reaching B2B decision makers. Obviously, I’ve known that for a long time, but recent surveys show that changes in business practices that have occurred as a result of the Covid-19 pandemic have increased the time B2B execs dedicate and the influence they give to content in making purchase decisions.
Read MoreTopics: Statistics, Content Strategy, B2B Marketing
As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.
Read MoreTopics: Statistics, Content Marketing, Content Strategy
Earning media coverage and placement of thought leadership articles with trusted third-party outlets and industry media is not an easy task.
Read MoreTopics: Public Relations, Bylined Articles, Content Strategy, Thought Leadership
Sometimes the best way to learn about something is to witness a great example. I’m always watching for examples of emails, landing pages, blog posts and more that we can take inspiration from in our work.
Read MoreTopics: Content, Video, Content Strategy
While trends articles continue to highlight bright, flashy new ideas in marketing, including virtual and augmented reality, for many brands the best bet for moving the needle in 2022 lies not in dramatic new tactics, but in making small adjustments to take what is already working to the next level.
Read MoreTopics: SEO, Video, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
