INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

22 Content Marketing Stats and Benchmarks You Need to Know

May 17,2022 | BY: Kristin Jones

As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.

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Topics: Statistics, Content Marketing, Content Strategy

Quick Tip: Make the Most of Your Earned Media Success

March 16,2022 | BY: Kristin Jones

Earning media coverage and placement of thought leadership articles with trusted third-party outlets and industry media is not an easy task.

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Topics: Public Relations, Bylined Articles, Content Strategy, Thought Leadership

The Basics of Content Marketing in One Fun Video

February 22,2022 | BY: Kristin Jones

Sometimes the best way to learn about something is to witness a great example. I’m always watching for examples of emails, landing pages, blog posts and more that we can take inspiration from in our work.

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Topics: Content, Video, Content Strategy

3 Marketing Trends to Adopt in 2022

February 15,2022 | BY: Kristin Jones

While trends articles continue to highlight bright, flashy new ideas in marketing, including virtual and augmented reality, for many brands the best bet for moving the needle in 2022 lies not in dramatic new tactics, but in making small adjustments to take what is already working to the next level.

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Topics: SEO, Video, Content Strategy

Content Marketing in 2022: Top 10 Trends

February 08,2022 | BY: Kristin Jones

According to surveys from the Content Marketing Institute, as many as 2/3 of marketers are expecting to see their content marketing budget increase in 2022. Are you one of them?

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Topics: Content Marketing, Content Strategy

Your Infographic Guide To Content For All Stages of the Marketing Funnel

January 24,2022 | BY: Kristin Jones

Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.

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Topics: Sales Funnel, Infographics, Content Strategy

Why B2B Marketers Lean on LinkedIn

January 17,2022 | BY: Scott Muff

Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.

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Topics: Social Media, Personas, Content Strategy

Focus Content Marketing on Improving Your E-A-T

January 10,2022 | BY: Scott Muff

The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.

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Topics: SEO, Website, Content Strategy

Listen Up! How to Reach Audiences with Audio

November 30,2021 | BY: Kristin Jones

What have you listened to lately?

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Topics: Content Strategy, podcasts

B2B Marketing: Reaching IT Decision Makers in 2021 (infographic)

October 26,2021 | BY: Scott Muff

We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.

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Topics: Infographics, Enterprise Software, Content Strategy, Webinars

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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