According to surveys from the Content Marketing Institute, as many as 2/3 of marketers are expecting to see their content marketing budget increase in 2022. Are you one of them?
Read MoreAccording to surveys from the Content Marketing Institute, as many as 2/3 of marketers are expecting to see their content marketing budget increase in 2022. Are you one of them?
Read MoreTopics: Content Marketing, Content Strategy
January 24,2022 | BY: Kristin Jones
Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.
Read MoreTopics: Sales Funnel, Infographics, Content Strategy
Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.
Read MoreTopics: Social Media, Personas, Content Strategy
The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.
Read MoreTopics: SEO, Website, Content Strategy
Topics: Content Strategy, podcasts
We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.
Read MoreTopics: Infographics, Enterprise Software, Content Strategy, Webinars
In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.
Read MoreTopics: Lead Generation, Content Strategy, Webinars
In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.
Read MoreTopics: Content Creation, Content Strategy, Interactive Content
Reaching B2B buyers requires creating content that speaks to specific pain points and challenges. That means not only targeting specific buyer personas, but also creating content with different stages of the sales funnel, or buyers’ journey, in mind.
Read MoreTopics: Sales Funnel, Content Strategy
June 02,2021 | BY: Scott Muff
According to FlowApp, more than 50 percent of marketers had planned to increase the number of webinars they created in 2020—it was the perfect year for it!
Read MoreTopics: Content, Video, Content Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott