INBOUND ACCELERATOR

According to surveys from the Content Marketing Institute, as many as 2/3 of marketers are expecting to see their content marketing budget increase in 2022. Are you one of them?

Read More

Topics: Content Marketing, Content Strategy

Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.

Read More

Topics: Sales Funnel, Infographics, Content Strategy

Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.

Read More

Topics: Social Media, Personas, Content Strategy

The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.

Read More

Topics: SEO, Website, Content Strategy

What have you listened to lately?

Read More

Topics: Content Strategy, podcasts

We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.

Read More

Topics: Infographics, Enterprise Software, Content Strategy, Webinars

In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.

Read More

Topics: Lead Generation, Content Strategy, Webinars

In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.

Read More

Topics: Content Creation, Content Strategy, Interactive Content

Reaching B2B buyers requires creating content that speaks to specific pain points and challenges. That means not only targeting specific buyer personas, but also creating content with different stages of the sales funnel, or buyers’ journey, in mind.

Read More

Topics: Sales Funnel, Content Strategy

According to FlowApp, more than 50 percent of marketers had planned to increase the number of webinars they created in 2020—it was the perfect year for it!

Read More

Topics: Content, Video, Content Strategy