INBOUND ACCELERATOR

As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15^th annual report for the firm, they found continuation of a few key trends from recent years.

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Topics: Strategy, Statistics, Infographics

How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …

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Topics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing

It often seems to me that the majority of marketing discussions online center around the approaches and tactics that are best suited to B2C marketing strategies—they tend to focus on the world’s biggest brands, almost all of which market primarily to individuals.

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Topics: Strategy, Infographics

Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.

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Topics: Sales Funnel, Infographics, Content Strategy

We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.

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Topics: Infographics, Enterprise Software, Content Strategy, Webinars

How has your approach to video changed in the last year?

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Topics: Video, Infographics

When it comes to content marketing, there is plenty of terminology about tactics to know and understand, and we recently provided definitions and directions for an alphabet’s worth of marketing minutiae.

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Topics: Statistics, Infographics

While there are some indications that fewer businesses are using marketing agencies to supplement their in-house teams in the wake of the Covid-19 pandemic (find more post-pandemic changes in marketing here), many still turn outside their own organization to fill specific needs, especially if internal headcount was adversely affected by the economic upheaval.

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Topics: Infographics, Agency Partners

Business and enterprise software marketing requires a unique approach to provide what B2B buyers want to know and where they find the information used to make decisions. And the challenges of the Covid-19 pandemic, both in budgeting and in how business is conducted, have accentuated some disconnects between vendors and buyers, according to September 2020 research by TrustRadius.

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Topics: Infographics, Enterprise Software

The good news: Marketers overwhelming told HubSpot in recent surveys that email engagement had increased over the previous 12 months. Fantastic!

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Topics: Inbound Marketing, Email, Infographics