INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

10 Stats To Back Up Your Lead Nurturing Efforts (infographic)

February 08,2019 | BY: Kristin Jones

 

If your marketing team is like most, one of your key objectives is to convert leads into customers. But how?

In a world that revolves around information and connections, lead nurturing is the link that brings contacts and leads closer to that goal, with carefully timed offers of information and content.

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Topics: Lead Nurturing, Infographics, Marketing Automation

15 Business Blog Mistakes & Quick Fixes (infographic)

August 31,2018 | BY: Kristin Jones

We all make mistakes from time to time. But when those mistakes limit the effectiveness of your business blog, it can put your entire inbound marketing strategy at risk.

Luckily, 15 of the most common business blogging mistakes have relatively quick fixes.

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Topics: Business Blog, Infographics, Content Creation, Content Strategy

Small Business & Social Media: 2018 Posting Trends (infographic)

June 29,2018 | BY: Kristin Jones

If a Clutch survey of small businesses is correct, within the next year more than 85 percent of businesses with 500 or fewer employees will be using social media. It seems to me like a reasonable prediction, as Facebook, Instagram, YouTube, Twitter and others have changed the landscape of how we connect with one another and share information, for both personal and commercial reasons.

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Topics: Social Media, Infographics

Turn Your Marketing Surveys Into 100+ Content Concepts (infographic)

May 18,2018 | BY: Kristin Jones

What can you get from a single marketing survey? If you’ve put the proper planning and expertise into the questions and compilation of data, a lot.

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Topics: Content, Infographics, Surveys

10 Steps to Creating A Business Blog Strategy

May 04,2018 | BY: Kristin Jones

 

When focusing on inbound marketing, your blog is at the center of your universe. That means it deserves top priority in your planning and business blog strategy development.

We’ve outlined the 10 essential steps to take in creating a business blog that meets your company’s needs and objectives.

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Topics: Business Blog, Content, Strategy, Infographics, Content Strategy

7 Characteristics Of The Best Infographics — In An Infographic!

April 20,2018 | BY: Kristin Jones

Infographics play a growing role in content marketing, especially in a world where consumers — and business buyers — say they want short, easy to digest, visual  content from brands and companies

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Topics: Business Blog, Infographics, Content Creation

Business Blogging Benchmarks That Impact Traffic & Leads

April 06,2018 | BY: Kristin Jones

Two questions are at the center of developing a business blog strategy to drive inbound marketing:

How often should I publish blog posts?

How long will it take to have a sizeable impact on my website traffic and lead generation?

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Topics: Lead Generation, Business Blog, Metrics, Infographics

Millennial Marketing Mindset: Mobile & Flexible [infographic]

February 16,2018 | BY: Kristin Jones

While all marketers may feel that they are skilled in staying ahead of the technology curve and adapting new ways to communicating their brand’s messaging to their target audience, there are still differences in approach between marketers who are adapting to new technology and those who have grown up as “digital natives.”

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Topics: Analytics, Infographics, A/B Testing

How B2B Marketers Distribute Content [infographic]

February 09,2018 | BY: Kristin Jones

There was a time when B2B marketing content had limited distribution channels, but in today’s digital environment, the possibilities are continually expanding, especially as platforms such as social media provide potential to combine a broad reach with tightly targeted audiences based on geography, industry, job title or even employer.

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Topics: Business Blog, Email, Infographics, Content Creation, Content Strategy

B2B Marketing Content Preferences You Need to Know [infographic]

January 05,2018 | BY: Kristin Jones

B2B software buyers, and presumably other B2B buyers, are shifting their preferences when it comes to where they get information for making purchase decisions.

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Topics: Inbound Marketing, Content, Infographics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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