INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

What Makes B2B Marketers Tick in 2022 (infographic)

May 24,2022 | BY: Kristin Jones

As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.

Read More

Topics: Strategy, Statistics, Infographics

The Omnichannel Answer to B2B Demand Gen (infographic)

April 28,2022 | BY: Kristin Jones

How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …

Read More

Topics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing

Understanding the Differences Between B2B & B2C Marketing (infographic)

March 04,2022 | BY: Kristin Jones

It often seems to me that the majority of marketing discussions online center around the approaches and tactics that are best suited to B2C marketing strategies—they tend to focus on the world’s biggest brands, almost all of which market primarily to individuals.

Read More

Topics: Strategy, Infographics

Your Infographic Guide To Content For All Stages of the Marketing Funnel

January 24,2022 | BY: Kristin Jones

Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.

Read More

Topics: Sales Funnel, Infographics, Content Strategy

B2B Marketing: Reaching IT Decision Makers in 2021 (infographic)

October 26,2021 | BY: Scott Muff

We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.

Read More

Topics: Infographics, Enterprise Software, Content Strategy, Webinars

Video Marketing in 2021: What You Need To Know (infographic)

August 31,2021 | BY: Scott Muff

How has your approach to video changed in the last year?

Read More

Topics: Video, Infographics

Your Infographic Guide to the ABCs & 1-2-3s of Content Marketing

May 21,2021 | BY: Scott Muff

When it comes to content marketing, there is plenty of terminology about tactics to know and understand, and we recently provided definitions and directions for an alphabet’s worth of marketing minutiae.

Read More

Topics: Statistics, Infographics

What Clients Want From Integrated Marketing Agencies (infographic)

April 23,2021 | BY: Kristin Jones

While there are some indications that fewer businesses are using marketing agencies to supplement their in-house teams in the wake of the Covid-19 pandemic (find more post-pandemic changes in marketing here), many still turn outside their own organization to fill specific needs, especially if internal headcount was adversely affected by the economic upheaval.

Read More

Topics: Infographics, Agency Partners

Marketing B2B Software: Know What Buyers Want Today (infographic)

March 19,2021 | BY: Scott Muff

Business and enterprise software marketing requires a unique approach to provide what B2B buyers want to know and where they find the information used to make decisions. And the challenges of the Covid-19 pandemic, both in budgeting and in how business is conducted, have accentuated some disconnects between vendors and buyers, according to September 2020 research by TrustRadius.

Read More

Topics: Infographics, Enterprise Software

The State of Email Marketing in 2020 (infographic)

December 18,2020 | BY: Scott Muff

The good news: Marketers overwhelming told HubSpot in recent surveys that email engagement had increased over the previous 12 months. Fantastic!

Read More

Topics: Inbound Marketing, Email, Infographics

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas